Sessions at SXSW Interactive 2011 about Twitter on Tuesday 15th March

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  • Kanye West, Antique Aquariums and Authenticity in Celebrity 2.0

    by Anne Helen Petersen

    What makes Kanye the most compelling & quotable person on Twitter? The answer to that very question is changing the future of celebrity.

    LEVEL: Intermediate

    At 12:30pm to 12:45pm, Tuesday 15th March

    In Ballroom E, Austin Convention Center

  • Social Contests: Brand Loyalty Builders or Lazy Marketing?

    by Kelly Ripley Feller

    With the growing prevalence of Twitter and Facebook, social contests are a dime a dozen. Nearly every day another wave of "Tweet this to win" memes clog up my stream. So do these tactics really work? Or are they just easy-to-execute, lazy marketing methods? Join this session for a look at which social contests work best at building brand fans & which ones land in the lazy marketing hall of lame. Count on real-life examples, privacy & legal stuff, & my opinionated suggestions--steeped in experience--on which contests work best to win friends & influence people. Oh and I’ll probably give some stuff away, just to stick with the theme.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Tuesday 15th March

    In TX Ballroom 1, Hyatt Regency Austin

  • The Death of the Brand Website

    by Gary Nelson

    It’s likely that your consumers check Facebook, Twitter, newspapers and other online sources every week, if not every day. But how many times a week are they coming to your website? Today’s brand sites do a great job of communicating a message, but what most sites lack is fresh content that keeps visitors coming back. Major brands can take a lesson from blogging sites that do an excellent job of keeping content fresh by creating stories around their products, adding video, and integrating social networks like Twitter and Facebook. This session will examine the smaller brand sites that are already starting to structure their sites more like blogs, and the audience will walk away with actionable ideas for turning their big-brand site into a place where people want to keep coming back to. The session will also explore how to carefully add on-brand community features to your site in order to your consumers a place to interact with one another and with the brand.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Tuesday 15th March

    In Salon E, Hilton Austin Downtown