Add an eventSessions at SXSW Interactive 2011 about User Experience on Tuesday 15th March
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Checkin 2 Checkout: Mobile Audience Engagement in 2011
by Tom Limongello, Alexa Andrzejewski, Boris Bogatin, Chidi Afulezi and Jake Mintz
In an extension of the Clay Shirky, Here Comes Everybody, logic, now that background processing is possible on iPhones and iPads as well as Androids, the possibility of having a global audience on alert is possible via mobile devices on Android and iOS. What are the new possibilities that news and entertainment providers have to keep an audience engaged with the next LeBron moment? What will democratization of events look like in terms of the mobile UX, and how important will private events be in relation to public events now that the barrier to communicating to EVERYONE in any time zone at any time will come crashing down?
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Flexible Morality of User Engagement & User Behavior
by Dan Ariely and Sarah Szalavitz
This session, proposed by Dan Ariely and Sarah Szalavitz, will investigate the relationship between morality and user engagement online, as well as in real life. Prior to the presentation, we will ask friends and the SXSW community to participate in an experiment to explore how the choices we are offered by user experiences and online communities "game" the outcome--or whether we are making choices at all, if our brains can't resist seeking Mayorships on FourSquare or growing farms on Farmville. During the session, we'll first offer the survey to attendees, share our findings from the results we already have, and then explore the implications for online behavior, user experience, and morality. We'll consider how cognitively irresistible user experiences are created, as well as its on both our online and offline identities. Further, we'll explore how the predetermination of user behavior by choice optimization and social design, can encourage cheating, both by users and designers. Finally, we'll look at the impact the flexibility of our morality in our various identities and behaviors could have on the future of the choices we'll both offer and be offered.
LEVEL: Advanced
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Lean UX: Getting Out of the Deliverables Business
by Jeff Gothelf
Traditionally UX has been a deliverables practice. Wireframes, sitemaps, flow diagrams, content inventories, taxonomies etc defined the practice of UX Designers (IxD, UX Design, whatever, etc). While this work has helped define what an UX Designers do and the value the work brings to a business, it has also put us in the deliverables business - measured and compensated for the depth and breadth of their deliverables (instead of the quality and success of the experiences they design). Enter Lean UX. Inspired by Lean Product and Agile development theories, Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. This talk will explore how Lean UX manifests in terms of process, communication, documentation and team interaction. In addition, we'll take a look at how this philosophical shift can take root in any environment from large corporation to interactive agencies to startups.
LEVEL: Intermediate
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Curb Your Experience: Pushing the UX to Extreme
by Jenine Lurie
“You have to start with the most complex, and find a simple solution. Then you have to make it work.” – IM Pei
The critical path to excellent usability design begins with a fundamental understanding of how an application or interface is broken. In a variety of ways, UX designers take their cues from organizations like Consumer Reports which for example, use machines and robotics to repeatedly pound luggage to test for durability with the overall objective to try to make it rip, tear or break. UX engineers persistently attempt to ‘break’ the application, by often pushing it to its most extreme edges in order to find a solution for the fix. This presentation will extend beyond the physical design, Web or digital application interface and venture out into the world of human interactions and interpersonal communications, the original source where all interaction is based and inspired. The presentation will use video clips from the comedic series, Curb Your Enthusiasm, where Larry David, the protagonist of the show is shown to persistently test, provoke and extreme push society and conventional behavior to humorously illustrate where human interactions are broken and ways that they can or (why bother?) be fixed.
LEVEL: Beginner
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Steve Krug Explains It All for You
by Steve Krug
Nowadays, Steve (Don’t Make Me Think) Krug is fixated on getting everyone to do their own usability testing. It’s almost sad, really. Bordering on an obsession. And it *would* be sad, except for the fact that usability testing turns out to be the best thing anyone can do to improve a Web site (or Web app, or desktop app, or iPad app—you get the idea) that they’re working on.
Last year, he boiled down everything you need to know to do your own testing into 162 pages in his second book, Rocket Surgery Made Easy. Now, for people who haven’t got two hours to read a really short book (with lots of illustrations), he’s going to boil it down into a SxSW talk…complete with a live demonstration. You’ll leave the room ready—and eager--to start testing.
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