Sessions at SXSW Interactive 2011 about Analytics

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Saturday 12th March 2011

  • Chicken or the Egg? What Search Activity Conveys

    by Vera H-C Chan

    When people have questions they turn to search engines for the answers. Search activity can tell some interesting trends – hottest new gadget, most popular travel destination, or whether it’s going to be a bad flu season.

    By digging deeper, this activity can be used in more compelling ways. For instance, it can be interpreted to foresee trends and develop news stories as billions of searches lend themselves to many narratives. Figuring out the “what-does-it-all-mean” goes beyond declaring the winner in an ever-changing popularity contest, or what’s on top of everyone’s mind day to day. What does the rise in apocalypse-related searches following natural disasters say about our modern society? Are the lookups following Tiger Woods’ story prurient, or are we repeating our ancient fascination with the morality tale? And can search activity project what the masses will decide, even before the masses know themselves?

    By analyzing what people are searching for, societal trends can be determined and some would go as far as to say that search trends can actually predict the future. Analyzing search trends helps us understand the impulses and processes of why people make their choices at that particular moment in time.

    This session will discuss the predictive nature of search and whether search has the power to drive news.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Saturday 12th March

    In Salon H, Hilton Austin Downtown

Sunday 13th March 2011

  • Measuring Social Media – Let’s Get Serious

    by Jason Falls, Christina Warren, Raj Kadam and Kevin Weil

    If you’re in charge of social media for your company, you’re likely struggling to show the executives what exactly all that hard work does for the business. You know it’s worthwhile, and you know there’s ROI, but you don’t have the tools or the resources to scientifically measure exactly what it all means. In fact – it’s probably getting to the point where you’re fed up.

    This panel will gather experts from the social media monitoring and analytics world to share insights into the best ways to measure your social media campaigns without having to go to the ends of the earth to do it. What should you be paying attention to? What doesn’t really matter? How can you make measurement less of a burden and more of a strategic advantage?

    Panelists will share real-world examples of how you can start measuring with accuracy and ease without losing any more sleep.

    LEVEL: Beginner

    At 9:30am to 10:30am, Sunday 13th March

    In TX Ballroom 2-4, Hyatt Regency Austin

  • Analytics and Social Tools in Practice

    by Sean Brown and Chris Traganos

    Measuring the reach of your social media efforts is a good first step--but it's not enough. Sean Brown will show how MIT Sloan Management Review uses analytics to turn data into insight, and insight into action. Chris Traganos will describe the social tools that aggregate, syndicate, and amplify Harvard's message to the world, including integration with Facebook's open graph and real-time Twitter collaboration via Social Flow.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Sunday 13th March

    In Room 204, AT&T Conference Center

  • Social Media: Driving Brand Activation and Loyalty

    by Kimberly Chulis

    This could be solo...but would work well in a panel situation too.
    I've been doing some speaking at (3 and 1 upcoming) national conferences on the topic of social media advanced analytics, building social media data marts, text mining of raw comment data, and resulting competitive analysis aroud actual supermarket data, customer segmentation, customer ativation and customer loyalty with the BrandMeter (TM) developed by Core Analytics, LLC. This same concept could be applied to a specific group of bands, directors/actors, or films (before and after launch) to show how to mine public buzz (raw comment data) in the same way and do a comparative analysis with time series data...focusing on brands that are highly relevant to the conference or sponsors. We have the ability to collect data on any brands to support this...so that's an open option.

    LEVEL: Intermediate

    At 5:30pm to 5:45pm, Sunday 13th March

    In Ballroom E, Austin Convention Center

Tuesday 15th March 2011

  • Know Your Opponents, Grow Your Fans.

    by Alane Boyd and Pat Lynch

    This presentation will teach audience members how to learn what their competitors are doing to not only get customers but keep their business. By using tools that are available to everyone on the internet, such as Google Analytics, SpyFu.com, and other helpful free and pay tools, I will take the audience through a step by step example on how to do the following:

    . Where and how to collect competitive data
    . Where and how to locate your target market online
    . How to leverage this data and view the "big picture"
    . Initial steps that should be included in all marketing plans

    This presentation will teach users how to access tools and learn from their competitors mistakes when it comes to marketing to customers. Based on the information obtained the business will then be able to look at how their efforts compare to the efforts of their competitors. This will allow members of the audience to build an effective strategy for their business, and continue to monitor not only their own efforts but the efforts of their competitors.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Tuesday 15th March

    In Hill Country CD, Hyatt Regency Austin

  • Advanced Integrations of Social Media Analytics

    by Susan Etlinger, Blake Robinson, Megan Costello, Margaret Francis and Chris Lightner

    Social Media analytics are often a confusing and convoluted mess, but that doesn't mean that they have to be. ‘Advanced Integrations of Social Media Analytics’ will help ensure you're reaching your full analytical potential. Learn how to analyze social media data to accelerate the success of any initiative. Featuring case studies of social media metrics and dashboards from top brands, how-to exercises on valuing social media activity, and case studies on how to cross social media data with other data sources (website data from Google Analytics/Omniture, site traffic data, proprietary customer data, structured market research data, etc.) to create a deeper understanding of your overall business on the web. This session is a must for anyone who needs to provide measurement on social media programs and web business and marketing success.

    LEVEL: Advanced

    At 3:30pm to 6:00pm, Tuesday 15th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

  • Sexy Dirty Data: Making Your Metrics Matter

    by Eric Doversberger, Wendy Levy, Pete Nicks and Gaby Brink

    What happens when the Director of the White House Office of Social Innovation, the Director of Programming of one of the countries leading media tech nonprofits, and a visionary data viz expert from Google get together?

    At this presentation, you'll hear down and dirty talk about the new IMPACT DASHBOARD from the people who built it: it's a super user-friendly cloud app with a Python backend that collects, hosts and visualizes your data in real time, right on your website and your phone. Imagine browser-based reporting with rich visuals and rich interactivity, no plug-in dependencies, and fully open source. No more dry reporting of metrics! No more measuring irrelevant data! No more boring spreadsheets that don't engage and inspire your audiences! This new interface is designed to help any artist or organization or company make a measurable difference in the world. And it's free. SXSW will be the launch of the US public Beta.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Tuesday 15th March

    In Ballroom C, Austin Convention Center

  • Video Analytics and the Future: Mastering the Data-Stream

    by Greg Duffy

    The challenge of the future is not data gathering but analysis, trying to make sense of what the tidal wave of information actually means. Dropcam's live 24/7 streaming with DVR, paired with social tools offers a new way of user engagement and data analytics. This and other new technologies allow for much finer grained analysis for data streams, turning previously unusable elements like webcam generated latent video into incredibly rich insights. New uses with streaming media offer new data and analysis that didn't exist before.

    LEVEL: Intermediate

    At 4:45pm to 5:00pm, Tuesday 15th March

    In Ballroom E, Austin Convention Center