Sessions at SXSW Interactive 2011 about Anime

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Tuesday 15th March 2011

  • Speaking to Geeks

    by Joanne Yang, Jenny , Brian Kelley, Joveth Gonzalez, Kellie Parker and Justin Rojas

    Being geek is “in” today but how do companies and marketers talk to these currently-hip-but-not-hipsters and become part of the pop culture landscape themselves? Representatives from the pillars of geekdom: anime, comics, videogames and films share how they use social marketing to reach and win over the smart and the skeptical and reap the benefits of nerd word of mouth.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Tuesday 15th March

    In Ballroom F, Austin Convention Center

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