Sessions at SXSW Interactive 2011 about Augmented Reality

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Friday 11th March 2011

  • The Potential of Augmented Reality for Education

    by Brandon Carson, Brendan Scully, Enzo Silva, Tish Shute and Karen Hamilton

    Augmented Reality (AR) is on the verge of becoming a household name. Even though the concept and technology that make AR possible have been around for quite sometime, the tech-savvy community has been abuzz lately as mobile platforms such as iOS and Android have played a large role in bringing AR to the masses. But what is AR? In a nutshell, AR is a reality or environment that is augmented by layers of computer-generated information. Recent AR technologies have allowed for mobile devices to add layers of reality atop the world we see through our cell phone cameras.

    Several applications such as Layar, AroundMe and others allow users to find and interact with information and other users by simply panning their cell phones around them.

    What are some current examples of AR technologies, applications and potential uses around today? How does this technology affect education? What types of knowledge, community-building activities, contextual and informal learning experiences can be created with AR? How can we use AR to augment learning outcomes and creation of communities of practice? These are just some of the questions we will discuss on this panel.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Friday 11th March

    In Rio, Hilton Garden Inn Austin Downtown

Saturday 12th March 2011

  • Augmented Reality for Marketers: Future of Consumer Interactions

    by Lynne d Johnson and John Havens

    Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. The presenters will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. This session will also cover: How brands are getting attention with Augmented Reality, How brands are seeing ROI from Augmented Reality, The multiple B2B and B2C applications for Augmented Reality, How Augmented Reality links to Location Aware Advertising and Predictive Modeling, Why Augmented Reality is not a gimmick but the future.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Saturday 12th March

    In Salon J, Hilton Austin Downtown

    Coverage slide deck

Sunday 13th March 2011

  • Augmented Reality Meet Up

    As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in augmented reality. Cash bar onsite.

    At 12:30pm to 1:30pm, Sunday 13th March

    In Room 616AB, Hilton Austin Downtown

  • Non-Visual Augmented Reality and the Evaporation of the Interface

    by Aaron Parecki and Amber Case

    This presentation will highlight the advantages and disadvantages of visual and non-visual augmented reality. We’ll cover alternate types of augmented reality techniques and how they have been saving us time in the past few months. We’ll demonstrate how we’ve been merging available technologies with custom programming to create location-aware social networks with custom proximity notification. Finally, we’ll describe other uses for location sharing, such as automatically turning off house lights when leaving for work, wayfinding with piezoelectric buzzers, geonotes and other mashups that can be done using sms, gps, x-10 and irc as a control hub.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

Monday 14th March 2011

  • Tag, The Mobile Assassination Game

    by Alex Hachey

    Learn about the latest advancements in augmented reality and mobile game play in this detailed case study about Tag, The Mobile Assassination Game. Track friends using location and social tools, shoot them with your mobile camera, and upload the kill shot to the community for ratings, rankings and, in general, ruckus and entertainment.

    LEVEL: Beginner

    At 1:15pm to 1:30pm, Monday 14th March

    In Ballroom E, Austin Convention Center

Tuesday 15th March 2011

  • Project 314: Putting The 'Game' Back Into ARGs

    by Adrian Hon

    Most ARGs are like icing on a cake - they make an existing TV show, movie, game or book taste even better by giving fans another way to explore and interact with the fictional universe. But you can't live on icing, so the question is: can an ARG ever work on its own, without relying on a massive audience from another medium?

    Very few have tried, and there are no enduring successes (including my own Perplex City). As a result, many have implicitly concluded that a 'native ARG' can't be done, and are now moving on to transmedia. But at Six to Start, we think it can be done, and we've been developing Project 314 to prove it.

    Project 314 is an online social game blended with an ARG, aimed at a mass audience (just like Zynga and Playfish games) but with a depth of gameplay, story, and world that they can't approach. During development, we found that there are enormous advantages in creating an ARG that's attached to an online game; for one, you can avoid the irritating friction that always occurs when switching between media; for another, it feels incredibly natural (and there are a few more to discuss)

    It took us three years to come up with the idea for Project 314, and to assemble the right team. In this talk, I'll also share why Project 314 is so important for the future of games and storytelling, why it took so long, and how other game developers can create similar games (while avoiding the pitfalls we encountered).

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Tuesday 15th March

    In Room 12AB, Austin Convention Center

    Coverage video