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Sessions at SXSW Interactive 2011 about Blogging

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Friday 11th March 2011

  • From Personal Blogger to Professional Marketer

    by Deb Rox and Melissa Lion

    There are many ways to make a pittance as a blogger. Google ads will bring home a very small amount of bacon. Maybe a slice. The book deal, though coveted, is often meager at best. And there are all of those adorable animal species who are just waiting for their photos to be manipulated into something even cuter/funnier/more irritating, but what happens when the next tiny cute animal comes along? Moms ought to pour their hearts out every day for more than free fabric softener. How can bloggers get paid appropriately for generating and promoting content and managing a loyal community?

    How about a leap from the job where you spend most of your day ignoring the tedium by blog surfing, checking out Twitter and replying to the growing comments on your blog, into a position that will probably pay better and allow you to use all of those skills you learned as a blogger?

    This presentation will show both sides of taking skills learned as a blogger and translating them into a career change or enhancement. The presentation will be conducted from two points of view-the blogger, and, the hiring manager.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Friday 11th March

    In Brazos 2/3, Marriott Courtyard Austin Downtown/Convention Center

Saturday 12th March 2011

  • Bloggers vs. Journalists: It's a Psychological Thing

    by Lisa Williams and Jay Rosen

    I wrote my essay, Bloggers vs. Journalists is Over, in 2005. And it should be over. After all, lots of journalists happily blog, lots of bloggers journalize and everyone is trying to figure out what's sustainable online. But there's something else going on, and I think I've figured out a piece of it: these two Internet types, amateur bloggers and pro journalists, are actually each other's ideal "other."

    A big reason they keep struggling with each other lies at the level of psychology, not in the particulars of the disputes and flare-ups that we continue to see online. The relationship is essentially neurotic, on both sides. Bloggers can't let go of Big Daddy media— the towering figure of the MSM — and still be bloggers. Pro journalists, meanwhile, project fears about the Internet and loss of authority onto the figure of the pajama-wearing blogger. This is a construction of their own and a key part of a whole architecture of denial that has weakened in recent years, but far too slowly.

    The only way we can finally kill this meme--bloggers vs. journalists--and proceed into a brighter and pro-am future for interactive journalism is to go right at the psychological element in it: the denial, the projection, the neuroses, the narcissism, the grandiosity, the rage, the fears of annihilation: the monsters of the id in the newsroom, and the fantasy of toppling the MSM in the blogosphere. That is what my solo presentation will be about: a tale of the Internet, told through types.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Saturday 12th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

  • Care and Feeding of Blogs and Book Contracts

    by Stephen Johnson, Mary Glenn, Matthew Holt, Tricia Lawrence and Pamela Slim

    Tricia Lawrence hosts a mix of authors/publishing/social media/Internet marketing experts to talk about maintaining a blog, ramping up a blog, and getting a book deal from that blog. Tricia and the panel will explain how publishing currently works, how publishing has changed in the past year, and a few of the best tips and tricks (and plenty of resources) for people interested in the blog-to-book wave. Tricia and every single one of the panelists believe that the Internet is the world's biggest brand maker and also come from the point of view (which several of the panelists share with everyone without shame constantly) that authors and bloggers are capable of becoming bigger brands than traditional publishers. Tricia and her panel also explain some of the emerging electronic publishing options (Kindle, iBook, Booklocker, CreateSpace) as well as showing off a bit of their Internet marketing backgrounds by encouraging bloggers to get connected, build their tribe, and create raving fans, all with a mind to someday sell back to those fans--that tribe--their latest books and infoproducts. Tricia and the panel of experts believe that authors are uniquely poised to capitalize on the social media boom. Tricia and her fellow panelists will present personal successes and social media and Internet marketing strategies to benefit everyone in attendance.

    LEVEL: Advanced

    At 3:30pm to 4:30pm, Saturday 12th March

    In Creekside, Sheraton Austin Hotel at the Capitol

  • Latinas in Technology: Beauty, Brains and Blogging

    by Kety Esquivel

    One out of every four children born in the U.S. today is Hispanic. In Texas, Hispanics are the fastest growing portion of the population. In 2006, 35.7% of Texans were Hispanic, recent projections are even higher now.

    So where are the Hispanics? Are Latinos online? Are they content producers? Are they technologists? Are they influencers? Or are they staying off line because of the digital divide?

    Recent studies have shown us that the Hispanic community is growing exponentially in its online relevance and is in fact growing in not only consumption but development at rates faster and higher than those of its non-Hispanic US peers. We are online and we are a force to be reckoned with.

    Our panel Latinas and Technology: Beauty, Brains and Blogging intends to explore five success stories of Latinas and their communities in this space. We will look at the numbers, the opportunities and five related case studies which show that Hispanics in the US are innovating online and thriving technologically as content producers, technologists and businesswomen, flexing their political and economic muscle online and offline.

    The opportunities this presents for both the Hispanic community and those interested in engaging the growing Latino community are infinite. Come out and join us at Latinas and Technology: Beauty, Brains and Blogging and let's make sure our presence is known. Let's share what we've been able to do to date and where we are going!

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Saturday 12th March

    In Rio, Hilton Garden Inn Austin Downtown

Sunday 13th March 2011

  • Making Money with WordPress (Without Working at Automattic)

    by Alex King, Brandon Jones, Shane Pearlman and Sonia Simone

    WordPress is free! It does astounding things out of the box. But it doesn't do everything. Therein lies the opportunity. Tons of people are making serious money with WordPress, why aren't you? In this session, each panelist will cover a core business opportunity with WordPress: Customization Services, Design Products & Premium Themes, Premium Plugins, Hosting Services and Content Properties. I'll share how Peter & I grossed close to a million in revenue last year from WordPress related design and development services with the help of a small team of talented freelancers. We'll explore the approach that Brandon, the #1 premium theme seller in North America, used to gross $250k in the last year (not bad for one dude). There are no shortages of opportunity. Get insight into how you can be successful from someone in each of these categories who is killing it and making real money (without working for Automattic).

    1. How do I make my WordPress theme or plugin product stand out in an app marketplace?
    2. How do I land 100k+ WordPress design + development projects?
    3. How do I make money from WordPress support without hating everyone I talk to?
    4. Where does the real revenue in blogs actually come from?
    5. What makes someone pay for something thats free?

    At 9:30am to 10:30am, Sunday 13th March

    In Salon C, Hilton Austin Downtown

  • Bloggers Fight Back: Legal Workshop for Music Bloggers

    by Mehan Jayasuriya and Michael Weinberg

    Have you ever received a takedown notice for an MP3 or video you posted on your blog? Did you get clearance from a publicist only to have the label accuse you of illicitly distributing their content? Did Google delete your Blogspot blog? Are you scared to post MP3s on your blog at all for fear of being sued?

    There's a lot of confusion and disinformation out there when it comes to bloggers' rights--especially where the nuances of copyright law are concerned. In this workshop, we'll teach you how to make sure you're in the clear when posting content on your blog, exactly what your responsibilities are as a blogger and how to fight back if you're wrongfully accused. The presenters--both of whom work for the Washington D.C.-based digital rights non-profit Public Knowledge--will bring a wealth of expertise from both sides of the issue to the table. In addition to overseeing Public Knowledge's outreach and new media efforts, Mehan Jayasuriya is a freelance music blogger and photographer who has worked with publications like PopMatters, Stereogum and DCist. Michael Weinberg is a staff attorney at Public Knowledge, where he focuses on telecommunications policy, in addition to copyright reform and entertainment law.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Creekside, Sheraton Austin Hotel at the Capitol

  • Legal Frontiers In Social Networks, Blogs and Beyond

    by Emilio Nicolas and Stephanie Chandler

    The presentation will highlight and discuss the major legal issues that interactive online service providers (e.g., wikis, social networking sites, weblogs, bulletin boards) should be aware of, including cyber-security, privacy concerns, clickwrap agreements, traditional and user-generated content rights clearance, open licensing, fair use, hot news misappropriation, the Digital Millennium Copyright Act, the Communications Decency Act, 18 U.S.C. §§ 2257-2257A, internet advertising and monetization, weblog endorsements, and litigation concerns.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Big Bend, Hyatt Regency Austin

    Coverage sketch note

  • Building Community in a Blogger-Eat-Blogger World

    by Mando Rayo, Addie Broyles, Tolly Moseley and Pam Penick

    Among bloggers, competition for page views and followers can be fierce, and as more people jump in, it feels like we're all picking at the same slice of pie. How do you encourage bloggers in your online space to collaborate instead of compete, and better yet, how do you build an offline community whose members have real-life, meaningful relationships?

    Learn from Austin food bloggers who have used tweet ups, taco tours, potlucks and blogger events to create an offline community of more than 400 members. By choosing to become friends over foes, the bloggers have been able to give back to their city through fundraisers and awareness campaigns, such as the Hunger Awareness Project where bloggers wrote about living off food stamps and food pantry donations for a week.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Sunday 13th March

    In TX Ballroom 5-7, Hyatt Regency Austin

Monday 14th March 2011

  • How Blogs With Balls Are Saving Sports Media

    by Darren Rovell, Spencer Hall, Dan Shanoff, A.J. Daulerio and Jemele Hill

    Film geeks, political buffs and gossip lovers may argue, but nowhere has the impact of blogging and podcasting been more dramatic in the past few years than the sports world. In a space dominated exclusively by those with access to the field, the press box and the locker room, the audience has grown completely accustomed to stories being broken by a fan with little more than a phone and a Twitter account almost overnight. Fans and voices outside the velvet rope of media credentialing are not only reporting on the stories of the day, they're making and breaking stories with increasing frequency. They're also emerging as some of the most important influencers, connecting directly with one of the most coveted audience demographics filled with young, passionate adults.

    How has this democratization disrupted the existing models for big sports leagues, teams, players, coaches and media outlets? What can other industries learn from the creative and technical innovators in sports media today? What challenges and advances within are other industries and communities ignoring at their peril?

    LEVEL: Beginner

    At 9:30am to 10:30am, Monday 14th March

    In Hill Country AB, Hyatt Regency Austin

  • Travel Bloggers Meet Up

    As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in traveling & travel blogging. Cash bar onsite.

    At 11:00am to 12:00pm, Monday 14th March

    In Victorian Room, Driskill Hotel

  • So I Started a Food Blog

    by Molly Wizenberg

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Hill Country AB, Hyatt Regency Austin

  • Ain't it Cool News' 15th Anniversary Panel

    by Drew McWeeny, Steve Prokopy, Eric Vespe, Jay Knowles, Harry Knowles and Kevin Biegel

    Celebrating their 15 year anniversary, Ain’t It Cool News is one of the longest running film and television sites on the web. Founder Harry Knowles will take us through the last 15 years and what might be ahead for Ain’t It Cool News.

    At 3:30pm to 4:30pm, Monday 14th March

    In Room 18ABCD, Austin Convention Center

  • Internet Activism Vegan Bloggers Take Over the World

    by Stephanie Bogdanich

    A surge of vegan bloggers has been using the internet to make change in the way people think about animals through new forms of activism. VeganMoFo (the vegan month of food) and worldwide Vegan Bakesales to raise money for causes and promote veganism are just some of the ways that we are breaking out of the stereotypes of the past and creating a revolution. Learn creative ways to promote your message and engage your community on and off the web and more about food activism and using your culinary skills to promote compassion.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Monday 14th March

    In Room 5ABC, Austin Convention Center

  • Stand Out: Investigative Journalism for Bloggers

    by Josh Catone, Francine McKenna and Gregory Ferenstein

    Much of blogging is linking to other posts or offering secondary analysis. But, how does one become the source of information everyone is discussing? This panel will review tips on how to secure expert interviews, use technologies to conduct interviews, and write material for an online audience.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Monday 14th March

    In TX Ballroom 5-7, Hyatt Regency Austin

  • The Future of Content is Personal

    by Alisa Volkman and Rufus Griscom

    We live in an era in which the brands of individuals are ascendent, and the brands of publishers are falling. When Andrew Sullivan's blog moved to the Atlantic Monthly's website, it increased their traffic by 30%. Who has the bigger brand? The power of personal networks and personal enthusiasms is increasingly driving the internet, and smart publishers are becoming a constellation of the brands of their contributors — think of the Huffington Post, for example.

    In the midst of all this, the economics of being a content creator are changing. Writers, bloggers, and other content creators are making less money from writing and more from "punditry" — from speaking engagements and other forms of personal brand licensing.

    How can publishers succeed in this environment? How can content creators succeed in this environment? We don't have all the answers, but we promise to overshare about our experiences building websites -- Nerve.com and Babble.com — while blogging, writing a book and raising a family.

    At 3:30pm to 4:30pm, Monday 14th March

    In Capitol View Terrace, Sheraton Austin Hotel at the Capitol

  • Fashion Blogging: Capturing and Keeping Readers Who Buy

    by Indiana Adams

    There’s no mistaking that new media has changed the landscape of marketing, commerce, and fashion. It seems that everyone these days has a blog, and the fashion blogger subset has become an industry force to be reckoned with: they sit on the front row of Fashion Week, they appear in national publications, they guest design for major brands, and companies hire them to wear their clothes. Trends are now influenced from the bottom up, with more fashion bloggers dictating what people buy rather than what's seen on the runway. Let's discuss what makes a fashion blogger a taste maker and why brands are sitting up and taking notice.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Monday 14th March

    In Big Bend, Hyatt Regency Austin

Tuesday 15th March 2011

  • How To Be A Badass Online

    by Effed in Park Slope

    Do you long to let your inner badass out online, but are afraid of the consequences? Do you edit yourself, because you think you *have* to? Are you afraid of your commenters? Stop living in fear, and learn how to blog HARD at this panel discussion where we will cover all the ins and outs of online bad-assery.

    Believe it or not, you can be who you want to be, curse, share your real opinions, and lay it all out on the line on your site—-and people will still like you! (well, some of them, at least).

    Hear from some of the biggest badasses online about how they make it work on their own sites, and all the tips and tricks you’ll need to create your own bullet-proof badass persona.

    LEVEL: Intermediate

    At 12:00pm to 12:15pm, Tuesday 15th March

    In Ballroom E, Austin Convention Center

  • Your Caption Here: How-to Manipulate Images Without Photoshop

    by Jessica Hagy, Austin Kleon, Drew Dernavich, Ross Nover and Maris Kreizman

    We all know how easy it is to doctor an image with Photoshop, but there's an even easier and low-tech way to alter an image's meaning: just change the caption. It turns out that pictures can say whatever we want them to say, provided we use the right words. In this session, we'll get the lowdown from a panel of bloggers and cartoonists who have elevated captioning to a brilliant, often hilarious art form. We'll learn why the old writing adage "Show don't tell" is useless, and how a picture might be worth a thousand words, but when it's paired with a caption that deepens, expands, or redefines its meaning, it can be worth a million.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Tuesday 15th March

    In TX Ballroom 5-7, Hyatt Regency Austin

  • The Death of the Brand Website

    by Gary Nelson

    It’s likely that your consumers check Facebook, Twitter, newspapers and other online sources every week, if not every day. But how many times a week are they coming to your website? Today’s brand sites do a great job of communicating a message, but what most sites lack is fresh content that keeps visitors coming back. Major brands can take a lesson from blogging sites that do an excellent job of keeping content fresh by creating stories around their products, adding video, and integrating social networks like Twitter and Facebook. This session will examine the smaller brand sites that are already starting to structure their sites more like blogs, and the audience will walk away with actionable ideas for turning their big-brand site into a place where people want to keep coming back to. The session will also explore how to carefully add on-brand community features to your site in order to your consumers a place to interact with one another and with the brand.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Tuesday 15th March

    In Salon E, Hilton Austin Downtown