Sessions at SXSW Interactive 2011 about Broadcasting

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Sunday 13th March 2011

  • Social Viewing - The Future of Broadcast?

    by Matt Bonin

    The blurring of the internet and the real world is happening more and more. Over 70% of today’s TV audience also goes online while watching their shows. Social media is an everyday part of our lives. What does the next form of broadcasting and storytelling look like? This presentation will take a look at case studies, explain the technologies and broadcasting partners that allow real time streaming and provide an in-depth examination of our recent project, DavidonDemand.com. This social media experiment sent David Perez to Cannes, France as his life was streamed live 24/7 to the internet with every move controlled by requests from Twitter.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Sunday 13th March

    In S. Capitol View, Sheraton Austin Hotel at the Capitol

Monday 14th March 2011

  • TV + New Media = Formula for Success

    by Andrew Hampp, Jesse Redniss and Dulé Hill

    Today, show creators, actors and networks all have something new to consider when they move to launch a new program – new media/technology. From Facebook, to Twitter to mobile and games, new media has completely changed the way TV is consumed. Fans are no longer satisfied with on-air programming. They think about their favorite characters beyond the program, they’re interested in the people behind the scenes and they want to share their passion for their favorite shows with others.

    USA Network and Oxygen Network are two of the leading cable networks that truly understand what fans are looking for– the networks are cutting edge in how they approach technology to extend the reach and life of programming. This panel will bring together several of USA and Oxygen Network’s executive producers, digital executives, show creators and actors to discuss how new media is integrated throughout all aspects of a shows creation. Some will discuss how immersive gaming experiences tied to the show actually drove inquiries on cars for one of the US’s biggest automakers to more cars then they had to sell, another will address how being involved in live webcasts, podcasts and behind the scene tours with citizen journalists and bloggers have made them come from behind the scenes to the forefront, and finally, one actor will discuss how new media has changed the meaning of celebrity.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Monday 14th March

    In Salon F/G, Hilton Austin Downtown

Tuesday 15th March 2011

  • Branded Entertainment: Do Brands Hurt Good Storytelling?

    by Matt Di Paola, Kristin Jones, Shira Lazar and Jesse Albert

    Once upon a time, good content was the domain of traditional broadcast. Trouble is, broadcast models are proving incapable of adjusting to a world that now offers free distribution methods, ubiquitous production and infinite consumer choice. Bad for broadcast, but an unprecedented opportunity for makers and marketers alike.

    This panel is for anyone who lives to tell a story. Content producers will learn how to assess brand participation in their project, navigate new funding models, and bullet proof their elevator pitch. Brands will get the goods on how to identify the next hot content property, and how to leverage it beyond boring old advertising, sponsorship and product placement.

    Help us kill the outdated pilot season model once and for all, and make the ideas that originate in the digital world sing even louder.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Tuesday 15th March

    In Ballroom F, Austin Convention Center

  • Score! How Sporting Events Have Advanced Broadcast Technology

    by Mark Taylor

    Millions of people all over the world watched this year's World Cup matches. For the first time, people flocked not just to bars or living rooms, but their desktop.

    Thanks to advances in broadcasting technology brought on in no small part by the sports broadcasting industry, viewers saw the action and could even begin to customize their viewing experience online in HD.
    Level 3 provided end-to-end support to broadcasters around world to help enable that event delivery from signal capture to consumption.

    What do events like this mean for the future of broadcasting? Have we reached a turning point for the mainstream adoption of live online events? What are technology partners and enablers like Level 3 doing to advance what's possible?

    From the Super Bowl to the Tour de France to the World Cup, major sporting events have been the catalyst for significant developments in broadcast technology. And along the way, Level 3 Communications has worked with these broadcasters to push the envelope of what's possible - from uncompressed HD to 3D delivery to iPhone streaming.

    Mark Taylor will discuss specific examples of how sports broadcasters and their technology partners have helped advance technology in broadcast delivery as well as the role Level 3 has played in the process each step of the way, working with broadcasters and content owners to push the boundaries of what's possible in event delivery.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Tuesday 15th March

    In TX Ballroom 2-4, Hyatt Regency Austin