Sessions at SXSW Interactive 2011 about Business

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Friday 11th March 2011

  • The Personal MBA: Mastering Productivity, Happiness, and Wealth

    by Josh Kaufman

    Running a business can be intimidating, frustrating, and stressful if you don't really understand the fundamentals of how every successful business works.

    Life gets much easier once you understand what you're doing: if you correct your business mental models, you'll quickly achieve a "Triple Double" - doubling your profits, doubling your productivity, and doubling the fun you have at work this year.

    This panel will teach you the most powerful fundamentals of business - a few simple ideas that you can use immediately to make more money, get more done, and actually enjoy the process of building your world-changing venture.

    “These concepts really work: I’m booked solid with clients, making 8x more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to your potential, you can’t afford to miss this.” – Tim Grahl, Founder and CEO, Out:Think Group

    At 4:00pm to 5:00pm, Friday 11th March

    In Ballroom G, Austin Convention Center

  • Josh Kaufman

    by Josh Kaufman

    Josh Kaufman will be stopping by the SX Bookstore to greet registrants and sign copies of his new book, The Personal MBA: Master the Art of Business.

    At 4:20pm to 4:35pm, Friday 11th March

    In Ballroom D Foyer, Austin Convention Center

Saturday 12th March 2011

  • Tell & Sell Your Story

    by Stephanie Klein, Ned Vizzini, Michael Chaney and Alex Lerner

    Beyond taking your story from blog to book and beyond, this interactive discussion walks you through the steps needed to cull your blog posts and random emails into a cohesive work with a clear beginning, middle, and end, covering:
    - They key steps to writing a book proposal
    - How to find a literary agent
    - How to come upon an inspired idea, and how do you recognize when you've found one
    - Exploring the most useful writing apps and software
    - Learning about helpful online brainstorming communities and writing exercises

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Saturday 12th March

    In Creekside, Sheraton Austin Hotel at the Capitol

  • Business Management for the Creative Mind

    by Debra Russell

    The Interactive Media world is a multi-billion dollar industry. And it is filled with what Michael Gerber refers to in "The E-Myth Revisited" as technicians who have had an Entrepreneurial Seizure and have made the mistake of thinking that if you understand the technical work of your business, you can be successful as a business owner. How many great ideas where scuttled because the business failed? Don't let your lack of business savvy undercut the brilliance of your ideas! Business Management for the Creative Mind will help you to understand that you don't need an MBA to be good at business. In this Core Conversation, We'll discuss the myths of incompatibility between business and creativity; what it takes to create a successful business; how to further your career and how to get the next level in your industry. You cannot create long-term success without first understanding the basics of being a small business owner and how to apply those fundamentals to your business. Together, we'll discover: * The 5 Hats of the Business Owner * How to overcome the 5 Biggest Challenges most business owners face * 3 Keys to Your Success. Even if you are an employee, acting as if you are a small business owner is the key to a long and successful career. This conversation will enable you to see yourself at home in the world of business and use your innate creative skills to conquer the challenges that may now seem overwhelming to you.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Saturday 12th March

    In Rio Grande B, Marriott Courtyard Austin Downtown/Convention Center

  • Grow Some Balls: Build Business Relationships from Nothing

    by Matt Van Horn

    Fear holds many people back in business. There is fear of not having enough to offer, fear of not knowing what to say, fear of rejection. This session is about how the game is changing and how to build quality relationships out of nothing while not being afraid.

    Business is about relationships and using technology to foster those relationships by growing social spheres of influence and creating a network of contacts of friends, acquaintances, and business partners. Also to be covered will be the advanced tips and tricks for making a cold connection a warm one, how to make a great impression, follow-up like a rock-star and how to complete deals that are not typical deals.

    Social media sites such as Twitter, LinkedIn and Facebook have changed the way business is done. When should you add someone on Twitter versus LinkedIn versus Facebook? How do you avoid being ignored? What about instant messenger? Is the IM agreement the new term sheet? All these questions will be explored in the session that covers the best methods for being successful in business even if your main function in your organization is not business.

    LEVEL: Advanced

    At 5:00pm to 6:00pm, Saturday 12th March

    In Salon AB, Hilton Austin Downtown

Sunday 13th March 2011

  • Congratulations! Your Brand Is About to Become Obsolete

    by Andrea Ring and William Charnock

    Blockbuster had it all figured out.
    Kodak was America’s favorite company.
    Tower Records was the place to be.
    Cunard was the fastest way to travel.

    Alas, no more. Each of these companies were blindsided by innovation. In the blink of an eye, their entire reason for being disappeared into thin air.

    Every day companies new and old, small and large, start down the path to obsolescence. Some have no idea that they are in trouble, others are fully aware and are begging for help. It’s a challenge that can only be addressed by changing culture and behavior, and by a mix of traditional and digital thinking.

    1)Identify the opportunity (brand, consumer, behavior, competition)
    2)Convince the right people that they have a problem (get thee to the CEO)
    3)Build things for consumers and internal audiences (useful things)

    This session will train people to think differently about how they approach problems, to look at fixing the big picture instead of tactical problems, and to see the opportunity in change.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Sunday 13th March

    In Ballroom F, Austin Convention Center

    Coverage slide deck

Monday 14th March 2011

  • Barry Diller Shares Insights on All Things Media

    by Barry Diller and Poppy Harlow

    Barry Diller currently serves as the Chairman of Expedia and the Chairman and Senior Executive of IAC, a leading internet company that houses more than 50 businesses including Match.com, Citysearch, The Daily Beast, Vimeo, CollegeHumour, Electus and Ask.com.

    Prior to founding IAC, Mr. Diller served as chief executive for a number of companies engaged in media and interactivity including ABC Entertainment, Fox, Inc., QVC, Paramount Pictures Corporation and Paramount’s Entertainment and Communications Group which included such companies as Simon & Schuster, Madison Square Garden Corporation, and SEGA Enterprises, Inc.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Monday 14th March

    In Ballroom D, Austin Convention Center

    Coverage sketch note

  • Business Model 101: How To Actually Make Money?

    by Andrew Marshall and Renee Hopkins

    The regular Thursday noon Innochat has become hugely popular on Twitter. As founder of Innochat, I propose a live session with a mixed panel of innovation experts and entrepreneurs in which we'll discuss business model theory and business model innovation and design as they pertain to specific start-ups and established companies. We will gather volunteers beforehand, entrepreneurs and representatives from existing companies who are willing to discuss their process of business model innovation and eager to get advice from the panel of Innochat experts.

    Business model innovation is a hot topic currently because entrepreneurs are discovering that without a clear picture of their business model success remains elusive. And established businesses facing threats are discovering that redesigning their business models may be the only thing that will save them. This topic is of particular interest at SXSW because many attendees are either startups or come from companies threatened by the rise of digital publishing of all kinds -- the music industry, print media, the film industry, and the software industry, in particular -- companies that critically need new business models to survive.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Salon E, Hilton Austin Downtown

Tuesday 15th March 2011

  • Ditch the Book: Running a Business YOUR Way

    by Espree Devora, Liam Martin, Lewis Howes, Giang Biscan and Shane Mac

    The perceived wisdom for business success is that you need to follow the rules. Sure, there’s room to be a maverick but you still need to have a 5 year plan, a marketing strategy, a HR department, a path to profit.

    Now the rule book is going out of the window as people prove you can be a success by putting passion and authenticity at the heart of their business, and doing it their way without compromise. Ideas like business unplanning and freemium models are busting the myths and disrupting the status quo. Now there’s a new generation of role models from Gary Vaynerchuk to 37signals who are proving that by keeping it real and eschewing a big strategy, they can still be a success.

    Ditch the rule book is for freelancers, start-ups, executives and entrepreneurs. It’s for anyone who needs an injection of fresh thinking to shake things up: to be a game-changer whilst staying true to their DNA. It’s brought to you by a bunch of guys with their own stories of how they ditched the rule book. These stories will educate, inspire and hopefully entertain. But we also want to create a forum for participation and interaction with contributions from the floor.

    Ditching the rule book can bring you breakthroughs in your business whilst making sure your business stands out in the crowd.

    Ditch The Rule Book is for 'rebels without a suit' and anyone looking to revolutionize their business by doing it YOUR way.

    LEVEL: Beginner

    At 9:30am to 10:30am, Tuesday 15th March

    In Salon D, Hilton Austin Downtown

  • Know Your Opponents, Grow Your Fans.

    by Alane Boyd and Pat Lynch

    This presentation will teach audience members how to learn what their competitors are doing to not only get customers but keep their business. By using tools that are available to everyone on the internet, such as Google Analytics, SpyFu.com, and other helpful free and pay tools, I will take the audience through a step by step example on how to do the following:

    . Where and how to collect competitive data
    . Where and how to locate your target market online
    . How to leverage this data and view the "big picture"
    . Initial steps that should be included in all marketing plans

    This presentation will teach users how to access tools and learn from their competitors mistakes when it comes to marketing to customers. Based on the information obtained the business will then be able to look at how their efforts compare to the efforts of their competitors. This will allow members of the audience to build an effective strategy for their business, and continue to monitor not only their own efforts but the efforts of their competitors.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Tuesday 15th March

    In Hill Country CD, Hyatt Regency Austin

  • Keynote: Blake Mycoskie

    by Blake Mycoskie

    In this visionary talk, Blake Mycoskie shows you how to succeed in a new era of relentless competition and heightened social awareness. Why is philanthropy your best competitive advantage? How do you make money and do good simultaneously? How are the two acts intertwined? At TOMS -- a self-sustaining, for-profit company -- the act of giving is the cornerstone of its business model, integral to its financial success.

    In a behind-the-scenes look at how it all works, Mycoskie shares counterintuitive ideas ("In tough times, give more!") that you can apply to your own business. His bold, winning strategies are proven, and have been talked about by Bill Clinton, the Obama administration, and the hundreds of thousands of customers that have joined the TOMS Movement by buying a pair of shoes. Inspired, inspiring and most of all practical, Mycoskie presents a new direction for business, offering TOMS as his prime case study. After hearing him speak, you too will know why giving just makes sense.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Tuesday 15th March

    In Ballroom D, Austin Convention Center