Sessions at SXSW Interactive 2011 about Celebrity

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Saturday 12th March 2011

  • Banking on Big Brands/Celebs for the Web

    by Paul Kontonis, David Tochterman, Amber Lawson and Kevin Pollak

    2010 was a pivotal year for Web TV, with more influential brands and celebrities recognizing the creative opportunities that the platform offers. Celebrities like Kevin Pollak and Will Arnett went online to create original professionally produced content to strengthen relationships with fans. Additionally, major brands including Wrigleys and Mountain Dew joined this medium due to the opportunity to exponentially increase its brand reach to a vast global audience.
    With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads. It will include how digital studios, like Babelgum, provide a unique platform for brands/celebs looking to team up and engage in quality content and matching creators and celebrities with these forward-thinking brands.
    Babelgum is an integrated web and mobile video content platform, available on-demand to a global audience. Its international comedy business develops, produces, packages, programs, markets and distributes original series across its IPTV, fixed and mobile platforms. Babelgum Comedy collaborates with celebrity talent and creators to provide professionally-produced, brand-friendly content and is strategically programmed and curated by Amber J. Lawson.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Saturday 12th March

    In Ballroom F, Austin Convention Center

  • Let's Hook Up: Brands, Celebs, and Non-profits

    by Katie VanLangen, Chris Brewer and Paul Rieckhoff

    Ever wonder how your favorite celebrity became a spokesperson for a national brand? Why your beer of choice is supporting veterans? How your home team chooses the charities that they support? It takes more than a one-night-stand to make these relationships worthwhile. It takes dates, flirting, compromise and commitment. Most importantly, it takes shared goals and vision.

    We'll show you how Iraq and Afghanistan Veterans of America (IAVA), a national non-profit, non-partisan group supporting our nation's newest generation of veterans has established a multi-year partnership with Miller High Life, the San Diego Padres, and celebrities that support their mission. Together, they are literally changing lives through a program that will give up to $1 million in experiences to veterans.

    In a world where everyone is online and new technology, websites and companies are cropping up everyday, brand loyalty is difficult to maintain. It is critical for brands to ally with the organizations and people that support their ideals, and give their audiences a reason to believe their messaging.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Saturday 12th March

    In Room 6AB, Austin Convention Center

  • SUPER-Talented: A Conversation with James Gunn, Ellen Page and Rainn Wilson

    by James Gunn, Drew McWeeny, Ellen Page and Rainn Wilson

    SUPER-size the U.S. premiere of this highly-anticipated new film with an explosive conversation featuring director James Gunn (Slither), Rainn Wilson (The Office) and Ellen Page (Inception). Learn about how a short-order cook can take justice into his own hands with little more than a wrench and a sign from above. Don't steal, don't deal drugs, and don't miss your chance to hear all the inside stories of how this singular dark-comedy made it to the big screen.

    At 12:30pm to 1:30pm, Saturday 12th March

    In Room 18ABCD, Austin Convention Center

Sunday 13th March 2011

  • A Conversation with Paul Reubens

    by Mike Sampson and Pee-wee Herman

    Paul Reubens is best known for his character, Pee-wee Herman, which he created while a member of the famed Los Angeles improv group, The Groundlings. From its premiere in 1981, the stage production of The Pee-wee Herman Show quickly gained a national audience when it was broadcast by HBO. In 1985, Reubens co-wrote the hit film, Pee-wee's Big Adventure. He went on to create, co-write and co-direct Pee-wee’s Playhouse on CBS. The series earned 22 Emmy Awards over its five seasons. Recently, The Pee-wee Herman Show completed an acclaimed run on Broadway and was filmed, once again, for HBO. Join us as Paul discusses his remarkable body of work and the upcoming HBO special broadcast of 'The Pee-wee Herman Show on Broadway'. We can't wait, and hope you can't either!

    At 12:30pm to 1:30pm, Sunday 13th March

    In Room 18ABCD, Austin Convention Center

Monday 14th March 2011

  • Creativity, Celebrity and Brand Strategy

    by Danny Trejo , Ian Kovalik, Robert Rodriguez, Frank Rose and Jamal Henderson

    A Brisk discussion of Ozzy and Machete With Special Guests Robert Rodriguez and Danny Trejo.

    This flash panel will explore the new model of branded entertainment and consumer engagement as highlighted by the innovative Brisk campaign. Discussion includes behind the scenes of this unique style of stop-motion animation, celebrity endorsement, and content distribution in the new media landscape. For artists, filmmakers, marketers and social media engineers.

    At 4:30pm to 5:15pm, Monday 14th March

    In Meeting Room 2, Austin Convention Center

  • Steve Jobs and the Rise of the Techno-Priests

    by Shane Kempton

    “Faith is to believe what you do not see; the reward of this faith is to see what you believe.” The quote from St. Augustine in the 4th century sounds surprisingly like Apple fanboy forum posts prior to the launch of the next magical “iSomething”.

    As technology continues to become more personal and more integrated with our lives, it’s begun to affect how we perceive our relationship to the world around us in ways that more closely resembles religion. Remember the panicky, out of body experience you had the last time you left your phone at home?

    With deepening integration, our tech changes the way we live and the makers of technology profoundly shape our society. We tend to think that these technologies are only tools, but they are becoming part our senses; they even affect our world view.

    That world view is being molded by the conveyors of our gadgets and apps as they define the way we interact with friends and family, choose what we can and cannot see, expand our access to ideas and even change the way we are able to think.

    Join me on this irreverent and hilarious romp through the past, present and future as we compare the fundamental ideologies’ of Apple, Google and Microsoft with historical religious movements, see why visionary technology creators are our new priests and why Steve Jobs is the new Pope.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Monday 14th March

    In Room 9ABC, Austin Convention Center

Tuesday 15th March 2011