Sessions at SXSW Interactive 2011 about Cloud

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Monday 14th March 2011

  • Your Data in the Cloud: Privacy, Ownership, Convenience

    by Daniel Putterman

    There’s no topic with more buzz around it than the “cloud.” However, for all the aspects of our social and commercial lives we entrust to the cloud, at the same time we surrender our data, and increasingly our memories and finances, to others. Who controls that data, who protects it and who ensures our privacy? There are however possibilities for creating one’s own cloud, and retaining a measure control over off-site data and services, both software and hardware based. We’ll explore a number of solutions to the notion of a personal cloud, and the trade-offs inherent in that choice.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Monday 14th March

    In Ballroom B, Austin Convention Center

  • 3 Screens, 1 Cloud: Creating Optimal Connected Experiences

    by DeVaris Brown

    No one can deny the impact technology has made in our lives over the past decade. We now have devices that can aid us in multiple activities within all avenues of our lives. With the advent of cloud technologies, these devices have become more pervasive and ubiquitous than ever before. This perfect storm provides an opportunity for developers and designers to create multi-screen solutions that take full advantage of the capabilities of their mediums to provide end users with a seamless and, more importantly, useful experience. Over the course of this workshop, we will explore best practices for developers and designers to create compelling experiences that span across multiple platforms. Discover how the cloud can not only change HOW you work, but the valuable services you can extend through products to your customers.

    LEVEL: Intermediate

    At 11:30am to 11:45am, Monday 14th March

    In Ballroom E, Austin Convention Center

  • Sites, Servers, Action! Cloud Computing Goes Hollywood

    by Brian Alvey, Bob Mohler and Craig Wood

    Popular brands like celebrity gossip site TMZ and News Corp's iPad news app The Daily run on Crowd Fusion -- entirely in Amazon's cloud. Join Crowd Fusion CEO Brian Alvey and Warner Bros/Telepictures SVP of Digital Media Bob Mohler and learn how cloud computing has graduated from geek hobby to mainstream business use. You'll hear real stories of successes and failures from the trenches, plus find the answers to all of your cloud questions in our Q&A

    At 12:30pm to 1:30pm, Monday 14th March

    In Grand Ballroom, AT&T Conference Center

  • Thunder in the Clouds

    by Peter Coffee, Javier Soltero and cote

    After many years there now appears to be agreement from traditional software vendors to web-based companies that we are now shifting from the desktop to the cloud. Is there truly harmony in the industry or are there still disagreements over how the cloud is delivered and utilized? This panel of cloud pioneers and experts will debate the state of cloud computing and where its future lies. Where does the cloud stand for consumers vs. the enterprise? How do mobile, social and open trends impact the cloud? And what is the future of the cloud – will one cloud win out over all others or will there be seamless data sharing across multiple clouds of a customer’s choice?

    At 12:30pm to 1:30pm, Monday 14th March

    In Ballroom B, Austin Convention Center

    Coverage photo

  • Better Living Through Cloud Computing

    by Jon Wiley

    Cloud computing is finally coming out of the trough of disillusionment along the hype cycle. Is it really possible to live your life in the clouds? Can you ditch the desktop? Can you buck the backup? Come learn about the state-of-the-art in untethered cloud computing services that will lighten your life and make any computer personal.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Monday 14th March

    In Ballroom B, Austin Convention Center

Tuesday 15th March 2011

  • How Social Applications SCORE in the Cloud

    by Josh Fraser

    To effectively bring a social app to the market, companies must focus not only on design and marketing, but also on the underlying – and often unglamorous – job of managing their IT infrastructure. The hope, if not the expectation – is to achieve rapid and massive popularity across the world. But many compute infrastructures are not capable of handling unpredictable growth and scaling, much less support fast, day-to-day development cycles.

    In the fast paced social app industry, development teams must have the technology agility to stay ahead of the curve. The audience will learn best practices for launching apps in the cloud and discover how industry leaders including Zynga, Playfish, and Crowdstar are using cloud computing to manage and grow their infrastructure. This session will also discuss the use of cloud computing throughout the entire application lifecycle -- from concept and development to end-of-life.

    At 9:30am to 10:30am, Tuesday 15th March

    In Room 12AB, Austin Convention Center

  • Connected Devices, the Cloud & the Future of Music

    by Malthe Sigurdsson, Steve Savoca, Brenna Ehrlich and Travis Bogard

    Discovering and listening to music today is a fragmented experience. Most consumers discover in one place, purchase in another, and listen somewhere else. While iTunes remains the dominant way people buy and organize their digital music collections, on-demand music services like Rdio, MOG and Spotify are creating new ways to discover, play, organize, and share music.

    The wide-spread adoption of smartphones and connected devices, along with the growing ubiquity of wireless networks, has increased the promise of music-in-the-cloud, but are consumers ready to give up their iTunes and owning their music outright? While, early adopters and music enthusiasts are latching on, what will it take for the mainstream to shift their thinking? This session will explore how connected devices and cloud services will affect the way consumers find and buy music going forward.

    At 5:00pm to 6:00pm, Tuesday 15th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

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