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Sessions at SXSW Interactive 2011 about Community

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Friday 11th March 2011

  • Under 25 and Rebuilding Communities Using Social Media

    by Corvida Raven and Karl Rivera

    “Children are the living messages we send to a time we will not see.”

    -Neil Postman, The Disappearance of Childhood (introduction), 1982

    As we move into an era of digitalization, today's youth are poised to reap the rewards they sow (and tweet), and have been given the opportunity make history along the way. The youth are taking the reins on this technological era to generate more options for our lives than ever before. Youth from all over the globe are using digital platforms and tools to transform communities and building our very own empire.

    Free from financial limitations, cultural pressures, and stigmas, the Internet is serving as one of the biggest platforms to help the youth make impacts in everyday life. We’re creating new jobs, rebuilding communities, expanding networks, developing critical business skills, and learning how to preserve our history. We’re using the internet to “connect the dots” and this panel will take a deeper look at how the youth are making changes.

    At 3:30pm to 4:30pm, Friday 11th March

    In Big Bend, Hyatt Regency Austin

Saturday 12th March 2011

  • You Don't Have to Move, to Live Better

    by Majora Carter

    Before New Orleans, Detroit, or Bradford PA, the symbol of Urban-American blight was Majora's hometown, the South Bronx in NY City. After spennding her early years trying to get away from the Bronx, she found herself back at her parents' house as a result of financial needs while attending graduate school at NYU. What seemed like a defeat at first, led to her rediscovery & healing of her community and herself. No matter what condition your hometown is in, the possibility for more happiness, equality, efficiency, and prosperity can be realized when "problems" are looked at in the context of Home(town) Security and what that means to communities everywhere.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Saturday 12th March

    In Ballroom D, Austin Convention Center

  • Seed & Feed: How to Cultivate Self-Organizing Communities

    by Tony Bacigalupo and Peter Chislett

    "Use the internet to get off the internet!" says Scott Heiferman, CEO of Meetup. Today's tools are giving people more and more ways to connect offline and form communities around shared interests and needs. In this talk, we'll discuss how to use that power to foster world-changing effects. The process starts small, with only you. Then you find a conspirator. Then you develop a core group. Then the group grows. At each step along the way, you refine the culture and build something that everyone is a part of. This is going to be a highly discussion-oriented and participatory session, inviting attendees to share their stories and discuss lessons learned. Let's build amazing communities together!

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Saturday 12th March

    In Hill Country CD, Hyatt Regency Austin

  • Are Your Customers a Crowd or a Community?

    by Thomas Knoll

    The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community.

    But you are different. You understand there is a difference between fans and family. Let's get our hands dirty, explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Saturday 12th March

    In TX Ballroom 1, Hyatt Regency Austin

  • Benefits of Highly Responsive Community Engagement Strategy

    by Christopher Baccus

    Benefits/Ideas
    •Built an active community who values the instant engagement our strategy provides on this social media channel
    •CustomerCare provides an integral part of our engagement and is a key player as are communications, marketing and other business units in the organization who all contribute to our goals in social media
    •It’s not about how many tickets you close, but whether you help customers by engaging them through the community directly and what engagement does for a brand on Facebook.
    •Will discuss strategies to efficiently address Care needs leveraging other digital assets like online video and support forums as community size increases.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Saturday 12th March

    In Hill Country CD, Hyatt Regency Austin

  • Latinas in Technology: Beauty, Brains and Blogging

    by Kety Esquivel

    One out of every four children born in the U.S. today is Hispanic. In Texas, Hispanics are the fastest growing portion of the population. In 2006, 35.7% of Texans were Hispanic, recent projections are even higher now.

    So where are the Hispanics? Are Latinos online? Are they content producers? Are they technologists? Are they influencers? Or are they staying off line because of the digital divide?

    Recent studies have shown us that the Hispanic community is growing exponentially in its online relevance and is in fact growing in not only consumption but development at rates faster and higher than those of its non-Hispanic US peers. We are online and we are a force to be reckoned with.

    Our panel Latinas and Technology: Beauty, Brains and Blogging intends to explore five success stories of Latinas and their communities in this space. We will look at the numbers, the opportunities and five related case studies which show that Hispanics in the US are innovating online and thriving technologically as content producers, technologists and businesswomen, flexing their political and economic muscle online and offline.

    The opportunities this presents for both the Hispanic community and those interested in engaging the growing Latino community are infinite. Come out and join us at Latinas and Technology: Beauty, Brains and Blogging and let's make sure our presence is known. Let's share what we've been able to do to date and where we are going!

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Saturday 12th March

    In Rio, Hilton Garden Inn Austin Downtown

Sunday 13th March 2011

  • Too Small, Too Open: Correcting Wikipedia's Local Failure

    by Phoebe Ayers, Michael Trice, Philip Neustrom and Deepina Kapila

    What happens when Wikipedia isn't big enough? This is a key question for those developing closed community spaces. Wikipedia came onto the scene promising to offer a repository for all knowledge, but it turned into the world’s best encyclopaedia—absolutely nothing more, nothing less. A remarkable achievement it is, but one that never managed to store local knowledge with the same reverence as general, global knowledge. This panel will explore how developers are trying to address these limitations by building a different kind of collaborative environment. From local wikis that only allow those who live in the community to contribute to government-sponsored social networks meant to enhance a specific organization, the panel examines the viability of closed and semi-open networks. The panel will specifically look at how you get local communities involved in mass collaboration: 1) What topics generate traffic for local communities? 2) Which current collaborative tools work best for community engagement? 3) What kind of collaborative tools are needed for the future? 4) How do local collaborative environments reach out to community members who lack digital literacy? To answer these questions on local collaboration the panel will involve experts involved with DavisWiki.org and the Department of State, as well as those involved in digital inclusion efforts in underprivileged communities.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Sunday 13th March

    In Room 10AB, Austin Convention Center

  • Building Community in a Blogger-Eat-Blogger World

    by Mando Rayo, Addie Broyles, Tolly Moseley and Pam Penick

    Among bloggers, competition for page views and followers can be fierce, and as more people jump in, it feels like we're all picking at the same slice of pie. How do you encourage bloggers in your online space to collaborate instead of compete, and better yet, how do you build an offline community whose members have real-life, meaningful relationships?

    Learn from Austin food bloggers who have used tweet ups, taco tours, potlucks and blogger events to create an offline community of more than 400 members. By choosing to become friends over foes, the bloggers have been able to give back to their city through fundraisers and awareness campaigns, such as the Hunger Awareness Project where bloggers wrote about living off food stamps and food pantry donations for a week.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Sunday 13th March

    In TX Ballroom 5-7, Hyatt Regency Austin

  • 27 (Fun!) Ways to Kill Your Online Community

    by Patrick O'Keefe

    In this fun and extremely fast-paced session, you'll learn how to manage an online community backwards. You'll become an expert in the quickest ways to kill your online community, using tips you can take and use today to kill yours as soon as possible! You can even take these skills and work with clients who want to hire you to kill their community, too. Of course, if you want to attend the session to learn from those bad methods and do the opposite, in order to build a successful and well-run online community, you can. But, I'm not sure why you'd want to do that.

    At 5:00pm to 6:00pm, Sunday 13th March

    In Salon K, Hilton Austin Downtown

    Coverage slide deck

  • Agvocacy 2.0: Adding a Human Voice to the Farm

    by Jeff Fowle, Zach Hunnicutt, Emily Zweber, Chris Chinn and Marla Schulman

    You probably don't farm. But you do eat. How do we bridge the communication gap between the 2% of the population who are farmers, and the remaining 98% of people? Technology. The AgChat Foundation is working to end the divide between agricultural producers and the public by training farmers and advocates, developing strategic "agvocacy" campaigns, analyzing data, and funding scholarships. It's all part of helping everyone understand the production of food, fiber, and fuel in its many faces and how technology is changing everything.

    The panel will consist of various leaders from the AgChat community, most of which are family farmers. Discussion will focus on the AgChat community: how it was built; its unusual diversity, including people, groups and ideologies sometimes otherwise not in agreement; how it grew beyond its basis in Twitter to other social media platforms; some typical discussion topics; and how the AgChat Foundation functions to equip farmers and ranchers with the tools to be credible online voices.

    Complete program details can be found at www.agchat.org.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Sunday 13th March

    In Room 6AB, Austin Convention Center

  • Cultivating Community Through Video

    by David Prager

    David Prager, founder of Revision3 and a panel of the Web's leading community leaders can provide insight as to how to establish, connect and keep an audience intrigued in online video programming. Revision3 is the online video industry’s largest television network, creating and producing more than 25 original shows. Viewers are drawn to the network’s content with 6 million shows downloaded per month.

    The members of the panel will have experience creating content that cultivates a loyal following. They can provide perspective as to how to secure an audience and keep them interested using the following tactics.

    -Establishing a rallying point: find a place for the audience to communicate about the show whether it be through the show host, community website or audience interaction

    -Social Media Connection: Create interactive between show viewers with Twitter and Facebook to deepen audience commitment to the program and spark the interest of new viewers. Revision3 has set up a social media directory accessible to all show talent and staff, promoting communication between viewers, creators and show hosts.

    -Regularly scheduled releases: Consistently providing new, quality content helps to maintain a connection with the audience and secure interest, building a personal experience with the viewer

    LEVEL: Intermediate

    At 5:15pm to 5:30pm, Sunday 13th March

    In Ballroom E, Austin Convention Center

Monday 14th March 2011

  • Online Mom Communities = Hotbed of Local Influencers

    by Lindsay Maines and Jennifer James

    Digital influence is going hyper-local, especially in the mom market. There are a myriad of online communities geared specifically towards mothers. Within that demographic, the structure silos even further into green mom influencers, fashion oriented influencers, literary, music moms, etc. What we learned in presenting last year's SXSW Core Conversation about marketing to tastemaker moms: Marketers want to know how to tap into the power of these online enclaves, without violating ethical word of mouth marketing standards or the mores of communities. But beyond working with these online influencers in the digital sphere, there's an opportunity for brands to identify thought leaders and extend partnerships into local markets. One successful example of this concept in the past year include Chevrolet's "Girl's Night Out" in Houston program, which brought together carefully selected local women bloggers for a series of events in Chevy vehicles, which the women then digitally documented. There were no strings or conditions, and the authenticity of the content is engaging. It was a win for the brand and the bloggers. More automakers, restaurants, and clothing brands are utilizing this concept of partnering with online influencers to create local events- which then circle back around end extend the power of engagement digitally. How can your brand leverage it?

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Monday 14th March

    In Hill Country CD, Hyatt Regency Austin

  • This is Our Generation: WeOwnTV Sierra Leone

    by Banker White

    In the wake of a destructive 10-year civil war, Sierra Leone is faced with a generation who has lost their families, history and identity–their stories. In this session, Banker White will share how WeOwnTV, a multimedia educational project, is focusing specifically on the artistic and professional development of the youth in Sierra Leone.

    “WeOwnTV” roughly translates into Sierra Leone’s native language, Krio, as “Our Own TV.” Independent media and a thriving artistic culture are important cornerstones for any society to build a peaceful future. Encouraging young people in Sierra Leone to take the lead in their own development and creative exploration is paramount to building a culture of creativity and professionalism from inside the country itself.

    Banker will share highlights of the WeOwnTV curriculum which uniquely focuses on community engagement, while balancing intensive film production and computer skills training with classes on storytelling and self-expression. Ongoing mentorship along with technical assistance, multi-channel distribution and the promotion of finished work enables young adults to share their stories and ideas with the world. The lessons taught and revealed by the young Sierra Leoneans will be appreciated by filmmakers of all levels.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Monday 14th March

    In Hill Country CD, Hyatt Regency Austin

  • Eat Tweet - 1020 Recipe Gems from @cookbook

    by Maureen Evans

    The New York Times called tweeted recipes quite possibly the “first great recipe innovation in 200 years”—then crowned Maureen Evans, aka @cookbook, the queen of the genre. This talented home cook and poet has a knack for boiling down recipes to their essence: every single step and ingredient is condensed to Twitter’s maximum of 140 characters or fewer, and not a single keystroke more. Eat Tweet—the first ever Twitter book of recipes—is like a shorthand sous-chef. Part of the fun lies in decoding the author’s clever recipe tweets, each one a model of clarity and usefulness. But this one-stop compendium of curated recipes and food ideas is so much more. There are recipes from around the world, from Kashgar noodles to Biscotti, as well as homey favorites like Garlic Chicken and Chocolate Ice Cream. It’s like a shelf of cookbooks in one tasty volume. Come, listen, chat and chew!

    At 5:00pm to 6:00pm, Monday 14th March

    In Ballroom G, Austin Convention Center

  • Maureen Evans

    by Maureen Evans

    Maureen Evans will be stopping by the SX Bookstore to greet interested registrants and sign copies of her book, Eat Tweet.

    At 5:20pm to 6:20pm, Monday 14th March

    In Ballroom D Foyer, Austin Convention Center