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In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."
Great copy is critical to the effectiveness of nearly every website. Yet often, a business owner, designer, or developer, perhaps pressured by budget and time limitations, will write the copy him- or herself. This session will tell you when that's a good idea, and when it's not. For those times when it's okay to be the "accidental writer," you'll learn quick tips for crafting effective web copy. For those times when you really need to bring in a pro, you'll learn how to work with a web writer to get the best copy for your website, as quickly and cheaply as possible.
by Tim Holden
Will 2011 be the year of the Universal Translator? As this science fiction dream teeters over the horizon, what can and should we do now to prepare for a time when the translation robot, not the search engine, becomes the single most important audience for your site? Will SEO give way to TEO? Does language need its own subtext markup? And when on Earth is Microsoft Word going to replace its 'Bold' button with a 'Strong' one? Lay aside your Google Goggles and iLingual apps (just for 60 minutes or so), and enjoy a session that's packed full of accessible translation theory, insight into the working processes of web copywriters, and more than the occasional riff on Douglas Adams.
When the New York Times banned the word "Tweet" from it's pages, it marked the first time a major publication had formally rejected a Internet-born branded verb. As new behaviors are created online, our culture struggles with ways to define them and often settles on flawed nomenclature. In this hour we will take a look at some of the most misleading words from the digital lexicon and try to pick a few to banish forever.
We all know how easy it is to doctor an image with Photoshop, but there's an even easier and low-tech way to alter an image's meaning: just change the caption. It turns out that pictures can say whatever we want them to say, provided we use the right words. In this session, we'll get the lowdown from a panel of bloggers and cartoonists who have elevated captioning to a brilliant, often hilarious art form. We'll learn why the old writing adage "Show don't tell" is useless, and how a picture might be worth a thousand words, but when it's paired with a caption that deepens, expands, or redefines its meaning, it can be worth a million.
11th–15th March 2011