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You're under the gun. Again. Only a few days to come up with a revolutionary new feature for your Web app. Or you've been tasked by your boss to give the company's new mobile experience a little more oomph. In these situations, it can be hard to focus on coming up with breakthrough ideas. But don't worry, help is to the rescue. David Sherwin from frog design, a global innovation firm, will share tools and methods that any interactive professional can use to more consistently brainstorm quality ideas for interactive products and services. This presentation will be illustrated with examples from David's new book "Creative Workshop: 80 Challenges to Sharpen Your Design Skills" (HOW Books).
by Clay Shirky
Clay Shirky will be stopping by the SX Bookstore to greet registrants and sign copies of his books, Cognitive Surplus: Creativity and Generosity in a Connected Age and Here Comes Everybody: The Power of Organizing Without Organizations.
by John Davis
All the left v right brain talk is going nowhere. Everything you see that is of high quality contains elements of both technical and creative mastery. We do what's easy and avoid what's hard...and even geeks get data wrong. Artistic measurement is as rare as scientific creativity, but we cannot change the world until we stop avoiding what's hard.
Data-centric evaluation - today centering on ad evaluation - requires a collaboration among psychologists, economists, artists, and craftspeople from many disciplines if we want to rise above the everyday crap we hear in ads. This interdisciplinary approach to evidence-based decisions has been used successfully over 25+ years by Mr. Davis to position messages for Camel Joe, L'eggs hosiery, Coca Cola, politicians, cities and others who need to think critically, using research to learn the trutth, and not just support an idea that is already in motion.
This session will give specific examples of scientific creativity that will leave you embarrased to ever use the technical v. creative mindset again. Evidence based decisions, your mind does it, why can't you?
Whether working freelance, on a project team, or just being a corporate puppet, “creatives” need a good management practice more than ever. It is really not enough to be creative or talented in the world of digital media. Good time management, communication management and project management are necessary elements for career success.
This solo presentation will demonstrate a high level view of good management techniques for creative people that want to push their careers forward. Two-thirds of the session will be a prepared presentation in order to establish a fruitful dialogue with the attendees for the back third of the session.
Management topics can include:
A good source of references will be provided at the end of the session for further interest in the topic.
Creators must be ready to transform their work today across multiple mediums. It's no longer enough to have an elevator pitch just for TV. Now, that hook needs to be refined for Web, mobile and other new devices. Indeed, transmedia and multiplatform storytelling is where creativity is at these days. What do you need to perfect your multiplatform pitch?
So how does your creative process look? We asked dozens of writers and art directors to visualize how their personal process shows their thinking. The answers come in a series of artful and compelling process pieces that give insight into how creativity actually grows. Our book (August 2010) lays out 30+ of these along with creative theory that's accessible and usable. Authors Glenn Griffin and Deborah Morrison explain the project and give insights into understanding how you create.
Failure is not an option--it’s a requirement. Like the mythical phoenix, creativity constantly springs from its own ashes to be reborn new and different.
The world is filled with excellent implementations of the same things, created by wonderful technicians who have the talent to recreate any style. This talent shouldn’t be discounted: it’s a necessary part of interactive design. We can’t diminish the importance of convention or usability when being creative, but the fear of opposing them can kill the creative spirit and hide our most promising work. It’s this fear of breaking conventions, of not being understood, of failing that dooms us to repeat what others have done.
This panel will focus on the idea of becoming fearless, and therefore, truly creative. We will discuss the concept of failure as a necessary part of creation. We will introduce the idea that even the most artistic expressions benefit from prototyping, restarting and reworking. We will discuss the concept that absolutely nothing is sacred, especially your own work. And finally--and most importantly--we will discuss how to get satisfaction and enjoyment from the process of failing forward.
by Aaron With
Explosive Internet cancer Groupon, the fastest-growing website ever, intentionally wastes endless amounts of staff time and marketing-budget dollars on baffling initiatives. From the bizarre write-ups of its daily deals to uncomfortable social experiments such as awarding $100,000 scholarship funds to babies whose parents met on a Groupon date, Groupon can't resist executing its silliest, darkest, dumbest, and most pointless impulses on a grand scale. By launching one incredibly expensive joke after another with no clear tie to revenue, Groupon may very well be blowing its own death horn. Why?
A Brisk discussion of Ozzy and Machete With Special Guests Robert Rodriguez and Danny Trejo.
This flash panel will explore the new model of branded entertainment and consumer engagement as highlighted by the innovative Brisk campaign. Discussion includes behind the scenes of this unique style of stop-motion animation, celebrity endorsement, and content distribution in the new media landscape. For artists, filmmakers, marketers and social media engineers.
The perfect way to wrap-up your SXSW experience: a lively and carefree conversation about how yoga can help you easily access your creativity and imagination at will.
We all know this feeling of being under the gun with a deadline, needing to access our most creative ideas at a moment's notice. When we really need our creative muse to show up, she somehow has the uncanny ability to hide like a needle in a haystack and then show up at 3:00am as we bolt upright out of bed, making our way in the dark to scribble down the ideas she's handed to us. For too long we've accepted that's just the way creativity and imagination work - unpredictably.
Yoga - physical postures, breathing techniques, and visualization - helps us tap into our imaginations at will and with ease, exactly when we need them. A regular yoga practice keeps our minds sharp, helps us make connections between seemingly disparate bits of information that may otherwise go unnoticed, and imagine solutions to complex challenges. It gives us a way forward.
This session is helpful for everyone who needs to tap into their own creativity on a regular basis - from performers to programmers, in all mediums.
11th–15th March 2011