Sessions at SXSW Interactive 2011 about Crowdsourcing

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Friday 11th March 2011

  • Rebooting Iceland: Crowdsourcing Innovation in Uncertain Times

    by Derek Lackaff, Gunnar Holmsteinn, Dilja Amundadottir, Heida Helgadottir and Guojon Mar Guojonsson

    In the US, social media innovators are changing the way people work and play. In Iceland, these innovators may offer the best hope of rescuing an entire nation.

    Iceland emerged in the 1990s as a financial powerhouse after a thousand years on the sidelines of global history. Icelanders became one of the world’s wealthiest and happiest nations. In 2008, three of its banks collapsed, sending the national economy into a tailspin and shattering the people’s trust in government and industry. The government was quickly replaced by one promising transparency and reforms, while a protest party headed by a comedian took control of the Reykjavik city council.

    This new cast of politicians is not alone in their efforts to move Iceland out from under the economic cloud. Members of the country's tech and entrepreneurial sector, which saw explosive growth in the lead-up to the collapse, have emerged as leaders in grassroots efforts to set Iceland on a sustainable path. Last year a loosely-organized group calling themselves the Anthill convened a “national assembly” of 1,500 citizens. The day-long event, based on Agile methods and crowdsourcing theory, resulted in a coherent set of values, vision and ideas.

    Now the government is planning a similar meeting in preparation for rewriting the constitution. Inspired by open-source processes and leaning heavily on social media technologies, these citizens are rapidly prototyping new forms of democracy utilizing the web and open innovation.

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 9ABC, Austin Convention Center

    Coverage video

Saturday 12th March 2011

  • Causebuilding Games: Fundraising & Social Gaming Streams

    by Evonne Heyning and Josephine Dorado

    With the rise of DIY gamebuilding engines the cost of game production now makes it possible for nonprofits, political campaigns and other public organizations to create a game overnight. Trends in social gaming for the social sector include persistent communities for causes, dynamic solution-based crowdsourcing challenges and transmedia campaigns that fit well with video and web planning for large or small groups.

    Are you trying to live video with virtual worlds for your upcoming fundraising event? Need to create a quick game, campaign or experience for your constituents but daunted by the task? Selling virtual goods to raise money for a crisis cause?

    Explore mixed reality production, streaming embeds, twitter and comment community integration, game creation on the fly, collaborative processes for production. Figure out how to get your teams building together in 3D worlds, video mixes, challenges and design jams. Play your passion and make it fun for new people to engage with you!

    LEVEL: Advanced

    At 3:30pm to 4:30pm, Saturday 12th March

    In Room 6AB, Austin Convention Center

    Coverage slide deck

  • Star Wars Uncut: The Force of Crowdsourcing

    by Jamie Wilkinson, Annelise Pruitt and Casey Pugh

    The StarWarsUncut.com team will talk about how the project rose to success and what the future holds for interactive media. Recreating an entire classic film in just nine months, they will share their inspiration, technology, crowdsourcing techniques and cultural impact of the first site for a broadband-only production to win an Emmy.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Saturday 12th March

    In Room 18ABCD, Austin Convention Center

Sunday 13th March 2011

  • Better Crowdsourcing: Lessons Learned From the3six5 Project

    by John Winsor, Daniel Honigman, Len Kendall and Heidi Hackemer

    365 Days. 365 Voices

    "the3six5" started on January 1st, 2010 and ultimately crowdsourced the story of an entire year from the perspective of a different person each day. The authors come from a variety of backgrounds and geographic locations and together revealed our collective conscious of what took place over the course of 365 days. While the individual tales shared with the public were an amazing result, we'd like to share the learnings and anecdotes that happened behind the scenes of this seemingly simple (but quite the opposite) crowdsourced project that took us from nothing, to a published book.

    Ranging from an unknown senior citizen in Nashville, TN, to a physicist working at CERN in Switzerland, to major personalities like Baratunde Thurston or Ann Curry, guiding this project and PEOPLE every single day as a mere "side project" to our day jobs taught us many things. Many of our fans and authors often made the point that, "the case-study of this project will be just as interesting as the project itself" and we would like to finally share the inside story of the commitment, humor, and stress that came along with bringing this crowdsourced project from January 1st, to December 31st one day at a time.

    This session will serve those who are seeking to develop their own crowd-fueled web content by sharing the mistakes and revelations that the3six5 experiment taught us.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Sunday 13th March

    In Ballroom C, Austin Convention Center

    Coverage sketch note

  • Crowdsourcing the Corporate/ Nonprofit Partnership. Who Wins?

    by Chris Noble

    Pepsi Refresh, Chase Community Giving, Case Foundation's "Giving Challenge" - Online contests that award dollars to nonprofit causes are here to stay. Corporations use these contests to engage potential customers. Nonprofits use them to rally supporters. All participants are grappling with how best to use social media to find and mobilize an audience. Come learn the ups and downs of these contests from brands that sponsor them, from winners (and losers) in the nonprofit community, from social media experts, and from the tech companies that build them. Brands - learn how you can engage consumers by reaching through nonprofits. Nonprofits, learn the best tips and tactics for winning, and learn how to decide which contests are right for you to enter. Everyone - learn why things go wrong for both sides and what you might expect to see in the future as these efforts multiply.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Sunday 13th March

    In Room 8A, Austin Convention Center

  • Crowd Sourcing Cancer [Cancelled?]

    by Alicia Staley

    With social networks and the explosion of health related communities, we have an opportunity to reach out, connect, and begin to address issues that still plague patients undergoing treatments for cancer.

    As a 3-time survivor, I've seen remarkable advancements in the way patients interact and help each other over the past 20 years. While the elusive cure for cancer seems like it’s a million years away, patients and others engaged in online communities have the power to connect and solve issues affecting someone’s treatment or quality of life.

    Learn how to leverage existing communities and social networking sites to find information that can make an immediate difference in a cancer patient’s life. From tips and tricks for managing chemotherapy treatments to finding workarounds for drug therapy side effects, the collective wisdom of today’s patients can be harnessed to enhance the quality of life for tomorrow’s patient.

    Seek. Source. Solve. Survive.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Sunday 13th March

    In Trinity, Hilton Garden Inn Austin Downtown

  • Crowdsourcing: Innovation and/or Exploitation?

    by Fred Benenson, Jonathan Zittrain, Lada Adamic and Lukas Biewald

    You've probably already heard about crowdsourcing platforms like Amazon’s Mechanical Turk and CrowdFlower which offer anyone the ability to employ thousands of humans to perform on demand micro-assignments at pennies per task.

    But does crowdsourcing even work? What value can thousands of dislocated clicks really provide? Is this really the future of online labor?

    In this panel we’ll be examining the topic of crowdsourcing, the crowdsourced labor market, and the entrepreneurial and creative opportunities made possible by “human APIs.”

    We’ll also tackle some of the newest innovations in crowdsourcing such as virtual labor for virtual goods where Farmville and other MMPOG gamers are awarded in-game currency for doing real-world microwork such as tagging photos and filling out surveys.

    However there's growing concern that these Farmville migrant workers are being unfairly exploited. This is further complicated by the fact that many of them happen to be minors.

    But does it even make sense to equivocate their work with “normal” labor? Are there really people living in developing nations that live hand-to-mouth on their income from crowdsourcing? Finally, what are the regulatory and social considerations that we can expect in the future for this space?

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Sunday 13th March

    In Room 9ABC, Austin Convention Center

Monday 14th March 2011

  • SOS - Can Citizen Alerts Be Trusted?

    by Keren Flavell, Jonathan Gosier, Robert Kirkpatrick and Patrick Meier

    The growth of open source crisis mapping tools and social media networks have given rise to community driven disaster preparation and response. These systems harness the power of mass collaboration to provide real time, predictive and expansive information from a human data stream far more quickly than emergency agencies. To date, we have seen such networks come to life after the Mexico Gulf oil spill, the earthquakes in Haiti, China and Chile and during the Australian bushfires. How effective have peer to peer alerts been in assisting or preventing suffering and damage? What have been the pitfalls and challenges of such systems? This panel will discuss how government agencies are responding to crowd-sourced crisis information; raise issues about the legal implications of user-contributed data; reveal how well the broader community has been involved with web2.0 tools for the rapid transfer of life saving insight; and cover latest developments in validation and filtering systems.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Monday 14th March

    In TX Ballroom 5-7, Hyatt Regency Austin

Tuesday 15th March 2011

  • Is Crowd-sourcing the Enemy of Innovation?

    by Robson Grieve and Michelle Gass

    The great democratization called crowd-sourcing is quickly becoming a debilitating hurdle for innovation. Without an understanding of how to use public opinion, C-suite officers are ditching vision and conviction and risk turning critical business decisions into popularity contests. Do “we, the people” have too much power? How should you use the crowd?

    LEVEL: Advanced

    At 11:00am to 12:00pm, Tuesday 15th March

    In Salon F/G, Hilton Austin Downtown

  • Tapping the Crowd to Remap the World

    by Di-Ann Eisnor

    Over the past 20 years, less-than accurate geographic maps have been developed at enormous cost with no system in place to keep them up to date. Without this kind of realtime progress, people are at the mercy of these often outdated and unreliable maps, even on their GPS devices. To counteract the effect of faceless control over this integral facet of social infrastructure, people are beginning to turn to one another to collaborate and remap the world for themselves. How do they doing this? The trifecta of mobile devices, wheels, and the power to revitalize maps into a dynamic, living subculture.

    The phenomena of crowdsourced GPS has given rise to an era of self-motivated cartographers, helping each other map out the world for for the good and safety of all-- in real time. But street maps are only the beginning. These pioneers of the wild web are laying the foundation for the future of crowd-sourced geography, where everyone's input is needed to keep maps alive.

    This will be a highly-engaging panel that will dive into uncharted territory to explain the innovation and importance of tapping the crowd to ensure a community-operated system of maps.

    At 12:30pm to 1:30pm, Tuesday 15th March

    In Ballroom A, Austin Convention Center

  • Can Crowdsourcing Save Classical Music?

    by Indira Etwaroo

    Classical musicians have always enjoyed a close relationship with their audience, one that is well understood in the traditional context of performance. However, with the growth of social media and an ever-increasing number of people listening to music online, that relationship is changing. How will this transformation affect classical music artists and their audience?

    In a blog post earlier this year, New Yorker music critic Alex Ross wrote of the continuing downward trend in the consumption of classical music by Generation X. While classical music listening in other generations has tended to increase as people approach middle age, Gen Xers are showing a precipitous decline in interest. He writes, “Every classical organization in America should print out this graph, pin it on the bulletin board, and ponder what is to be done.”

    Could attracting wider participation in classical music from a broader and younger audience online be the key to preserving the genre? The panel discusses this question in the context of several projects, including The YouTube Symphony, The Royal Opera House’s “Twitterdammerung,” The Greene Space’s Battle of the Boroughs and the Orpheus Chamber Orchestra’s Project 440, with an eye not only to what works and what doesn’t, but to how these projects can be adapted to support music and the creative process.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Tuesday 15th March

    In TX Ballroom 5-7, Hyatt Regency Austin