Sessions at SXSW Interactive 2011 about Curation

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Saturday 12th March 2011

  • Flipboard: Game-Changer or Passing Fad?

    by Kara Swisher and Mike McCue

    Time included Flipboard in its list of "The 50 Best Inventions of 2010” and Apple named Flipboard “iPad App of the Year.” Others have raised questions about the company’s relationships with publishers and ability to monetize the social magazine. Mike McCue, founder/CEO, will address the good, bad and beautiful.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Saturday 12th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • Humans Versus Robots: Who Curates the Real-Time Web?

    by Sam Decker, Megan Mccarthy, Jim England, Henry Nothhaft and Xavier Damman

    In the age of real-time content, we are overwhelmed by the quantity and pace of new information presented to us. The stream is now a ubiquitous flood with events, topics, and conversations flying by faster than we can consume them.

    As a result, the levels of noise in our communications are reaching greater proportions. We spend too much time trying to find great content, and often miss out on important information and media.

    What is the most effective way to preserve and curate in an age of endless, real-time content? How can we provide relevancy and context for the most important stories?

    Its an old-fashioned smackdown between human and semantic-powered curation. Listen from four startups in the space as they debate the benefits and merits of manual and automated curation and give you a glimse of the future of the curated real-time web.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Saturday 12th March

    In Hill Country AB, Hyatt Regency Austin

Sunday 13th March 2011

  • Content First, Everything Else Second

    by Dan Neumann

    The content containers we call websites are failing their users because they put ads and page views before the needs and wants of their users. Users are becoming increasingly fed up and are actively looking for a way around this sponsored content. We are witnessing the emergence of a clear trend, one focused exclusively on making content available to consumers on their own terms. Case in point: Ad Block Plus, far and away the most downloaded plug-in ever. Another example is Safari, which now includes a feature that strips content out of its carefully designed container. Even iPad apps are getting into the mix. Two of the iPad’s most popular apps to-date are Pulse and Flipboard, both of which emphasize readability and relevance over impression-based monetization. In this session, Organic will look at how container cruft, link-bait and social broadcast have made the Web nearly unusable. The speaker will then introduce remedies to the issue, using the examples referenced above as well as a new Organic-designed iPad application that emphasizes content relevance, usability and personalization. The speaker will unveil the application at SXSW, delving into why they built it, how applications like this will shape the industry and, of course, what this means for Web users.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In S. Capitol View, Sheraton Austin Hotel at the Capitol

Monday 14th March 2011

  • Creation, Curation, and the Ethics of Content Strategy

    by Margot Bloomstein

    From Monet to MTV, what practices connect the salons of Paris with Danger Mouse, NFL.com, and Facebook? More importantly, what's your place in that continuum? If you work with content, embrace your place in the ethical debate of creation and curation. It's nothing new—but it's time for user experience practitioners to acknowledge it.

    Why? Both companies' and consumers' expectations of user experience have matured, promoting content strategy in interactive teams, efficient projects, and satisfying user experiences. Content strategists shape communication goals, hierarchy, and taxonomy. Innocent choices? Or politics, discrimination, and the dark side of design?

    If you ignore these pitfalls of content strategy, what are the ethical implications? We'll discuss this through the lens of content correlation and "merchandising" on news sites, editing and mashing up to “create” anew, and curating in traditional settings like museums. From seemingly benign audits and style guidelines through published content packages, do curators create meaning? If so, how should content strategists confront similar choices?

    It's been a breakout year for content strategy. Come hear why now we need to confront its ethical relevance—and learn about the missteps of teams that don't—through the lens of case studies and the perspective of the new publishing landscape.

    LEVEL: Advanced

    At 11:00am to 12:00pm, Monday 14th March

    In Capitol View Terrace, Sheraton Austin Hotel at the Capitol

    Coverage slide deck