Sessions at SXSW Interactive 2011 about Digital Publishing

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Saturday 12th March 2011

• The Great Paywall Experiment: Evolving Digital Subscription Models

  by Daniel Bernard, Daniel Mandell, Donald Chesnut and Heather Hollis

  New devices, new experiences, and new ways for making money: the world of media and publishing is on fire. This panel will explore the rapid evolution of content subscription models that are bridging the worlds of offline and digital, presenting new models for customers to subscribe to content, and the opportunities to create new experiences based upon a more market-dynamic and mult-channel approach to subscriptions.

  All types of content are undergoing evolution as a result of the changing digital landscape: Magazines, newspapers, cable and broadcast tv stations, music... Each is experimenting with new ways to address the iPad, mobile, Web, iTV, and offline. Newer services like Zinio, HBO GO, MagHound, Hulu are part of the newer landscape, while longer-term players like Dow Jones/Wall Street Journal, Conde Nast, and Time Inc are continuing to evolve in their approach to content subscription and distribution.

  Looking at the landscape, who is innovating and leading the pack? What models are working better than others for both the content/media company AND the customer? How does the type of content change across distribution platform? And where do we think the concept of “subscriptions” is going?

  Intended for both experience designers or digital business innovators, this panel will bring together diverse leaders from the world of content, media, and publishing to share their thoughts on the emerging trends that are shaping the future of paid digital content.

  LEVEL: Intermediate

  • Digital Publishing
  • Media
  • Newspapers
  • Paywalls

  At 5:00pm to 6:00pm, Saturday 12th March

  In Capitol A-D, Sheraton Austin Hotel at the Capitol

Monday 14th March 2011

• Touching Stories: Designing Digital Magazines for the iPad

  by Matthew Carlson and Matthew Davis

  The launch of the iPad signaled the start of a new era for magazine
  publishing. A single device that delivered the fidelity of print and
  the interactivity of the Web, all wrapped up in a fun and easy-to-use
  form factor gave the industry new reason to hope. There was one trick:
  no one had designed for this brave new medium yet. Editorial teams
  suddenly needed to consider multi-touch gestures, multiple
  orientations, dynamic layout and the integration of rich media into
  the design of their issues. Ink-smudged print teams had to reach out
  to the pixel-based life forms in charge of the company Websites, and
  engage a new breed of Cocoa developers as well. Whole new models of
  information design and user experience we're launched at high velocity
  into the App Store.

  Both speakers were involved in designing some of the first digital magazines that launched on the iPad on April 3rd, 2010. They've spent the last year exploring new ways to experience and engage with magazine content on this exciting new platform. Together they've worked on iPad editions of magazines such as Spin, Dwell, National Geographic, Car and Driver and many others. In this session they'll share hard-earned knowledge and useful insights on how to design for gestural interfaces, how to integrate interactivity smoothly into digital magazines and what it takes to build an issue for the iPad.

  LEVEL: Advanced

  • Design
  • Digital Publishing
  • iPad

  At 9:30am to 10:30am, Monday 14th March

  In Salon K, Hilton Austin Downtown