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Sessions at SXSW Interactive 2011 about Event Planning

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Saturday 12th March 2011

  • How to Ensure a Diverse Tech Event

    by Erica Mauter

    Social networking is supposed to be the ultimate facilitator of interaction between producers and consumers. In the tech space, these online interactions go offline at conferences and unconferences around the world, but it's still the rare tech conference that accurately reflects its real audience - the users, the consumers, the benefactors of technology. Are you hoping to attract more diverse audiences to your existing programming or are you tailoring your programming to diverse audiences? How can your product appeal to a diverse audience if you don't have a diverse group developing it? Does your event allow affinity groups to connect in a meaningful way? We'll explore what event organizers like O'Reilly and SXSW are doing to encourage new people to attend. We'll explore the barriers individuals face as well as opportunities for contribution within the community. Individuals, organizations, conference organizers, sponsors and bloggers will walk away with actionable steps they can take to diversify events.

    LEVEL: Intermediate

    At 5:00pm to 5:15pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

Sunday 13th March 2011

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