Sessions at SXSW Interactive 2011 about Facebook

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Friday 11th March 2011

  • David vs. Goliath: Lessons learned from Lamebook vs. Facebook

    by Genitempo, JS, Chris Conner and Edward Cavazos

    Growing internet access and a hyper-evolved societal awareness built in to the humor of our age have led to an explosion of Neo-Swiftian cultural critique in every area imaginable: art, literature, film, gaming, social networking, food, politics, business and even parody itself.

    The Daily Show now provides our Modest Proposal every evening, Cervantes acolytes all over the world ruthlessly skewer our holy cows from their blogs, forcing us to laugh at ourselves and the institutions we create and support. While parody and satire are inarguably essential to humankind’s dialectic with itself, the same tools that have raise our collective voice are being utilized by powerful forces to squelch us.

    Facebook is dragging offending sites into court with a vengeance. Celebrities sue bloggers with a regularity one can set their watch to. Even Blizzard Entertainment–of World of Warcraft fame–forced the pulping of tens of thousands of copies before the release of a satirical book.

    So what do the jesters do when the giant doesn’t have a sense of humor? A balance must be struck between the rights of individuals and institutions and the rights of others to mock them.

    The purpose of this panel is to assess the present health of parody in New Media (however broadly defined), discuss its evolving role in our discourse, and to develop a prognosis for its future that will enable to prescribe the right strategy to protect those who hold the mirror to a world of naked emperors.

    At 3:30pm to 4:30pm, Friday 11th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • Focusing In On the Future of Social Photography

    by Yan-David Erlich

    Instagram closes $7 million in funding. Path supposedly rebuffs a $120 million acquisition offer from Google. Over a 100 million photos are uploaded to Facebook each day. There is a renaissance in social photography. The relatively new field, started by Flickr only a few years ago and dominated by Facebook today is seeing a flurry of new, predominantly mobile entrants, all showing promising early traction. Photos are becoming instantly shareable and are being marked-up with a vast array of data from face-tags to geo-location to paint a more complete story of the "captured moment" than ever before. We explore the convergence of photography with mobile and social technologies, discuss whether the new startups in this field are fad or future, and imagine what the long-term future of social photography might look like, including its cultural, commercial, and social implications.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Friday 11th March

    In Big Bend, Hyatt Regency Austin

Saturday 12th March 2011

  • To Reply or Not to Reply? Facebook Conversations

    by Jeannette Arrowood

    most businesses (especially big ones) are on facebook, but not all businesses actively engage with their customers and fans on a regular basis. this panel will focus on which brands are having a conversation, how to have a conversation successfully, the pros and cons of interacting with every single post, and the tools that big businesses on facebook are using to manage the relationship with their customers, potential, former, and current.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Saturday 12th March

    In Big Bend, Hyatt Regency Austin

  • How Not to Get Pwned on Facebook

    by David Endler

    Social networks are a hacker's paradise. Today more so than ever, it's easy for bad guys(tm) to infect millions of people on Facebook, LinkedIn, and other social networks with little or no effort. Corporate espionage, bank account stealing worms and viruses, frustratingly hard to remove spyware - you name it, social networking makes it that much easier for these things to spread.

    This session will cover some of most effective and amusing techniques that hackers are using today to infect the masses. Focusing on a couple of the more popular social networks, we'll also walk through basic privacy and security checklists that everyone should use to fortify their accounts. Finally, if you suspect your computer is infected as the result of opening a file or visiting a strange link sent from your grandmother on Myspace, etc., this session will demonstrate how to most effectively scan and cleanse your system using free tools.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Saturday 12th March

    In Big Bend, Hyatt Regency Austin

  • Social Media, Just US? A Unique International Perspective

    by Joseph Halverson and Christian Leman

    Social media has become a global phenomenon: 72% of the global internet population is now active on social networks and 75% of Facebook users are outside of the USA. Research shows that Social Media users interact locally, in their real life. The global phenomenon is in fact a collection of local phenomena where culture, language and politics play a role. The Indonesians use Facebook in Indonesian interacting with other Indonesians, the Germans use Facebook in German interacting with other Germans, etc… there are variances that global brands should know/use/leverage when designing global marketing social media campaigns. Should you skew your campaign toward more content creation when targeting audience in China or South Korea? Should you avoid requesting Europeans to formally join a group? Should you expect Japanese to be more likely silent readers of your content?... The conversation will explore the need for multinational brands to recognize that not all social media users are like US, and that social media campaigns should be properly localized to maximize return.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Saturday 12th March

    In Hill Country CD, Hyatt Regency Austin

  • Social Networking is Not Very Social

    by Drew Olanoff

    Social Networking as we know it today may become a thing of the past. In fact, it may already be. Teens and young adults everywhere are turning to their mobile devices as their very own social network and merely using lightweight tools such as texting to network, hang out, and meet new people. Is Facebook already dead to them? Was it ever alive in the first place? The mobile industry has evolved Social networking as we know it today.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Saturday 12th March

    In Big Bend, Hyatt Regency Austin

  • When Facebook Falls: Future-Proofing Your Social Media Efforts

    by Justin Clemens, Allison Driscoll, Andy Pearson, Joel Kaplan and Victor Pineiro

    Learn to future-proof your social media efforts so they don’t go the way of MySpace. The right social networking content, contests, features, news, etc, works across multiple platforms so that if you lose a follower on Twitter, you gain a fan on Facebook. This panel will give you social media secrets and tips to build an audience on every platform and create content that doesn’t rely on any of them.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Saturday 12th March

    In Hill Country AB, Hyatt Regency Austin

Sunday 13th March 2011

  • Patients/Caregivers on Facebook: Establishing Boundaries Without Barriers

    by Ed Bennett, Daniel Goldman, Keely Kolmes, Jennifer Shine Dyer and Dana Lewis

    Social media platforms create new challenges for healthcare practitioners and other professionals who actively participate in online communities that have emerged on Facebook, Twitter and similar applications. While it's not unusual for those with chronic health issues and long term medical problems to build close relationships with care providers "in real life" - legal, ethical and practical issues emerge when patients/clients seek to add care providers to online networks.

    How, for example, should a pediatric nurse respond when a cancer patient's mom wants to become a Facebook "friend"? What parameters must be established now that these public conversations could become of an official medical record? What else is preventing medical staff and healthcare organizations from adopting social media?

    Engage with panelists - patients and healthcare workers - who actively use social media and are articulate advocates for its benefits in the complex world of healthcare delivery. Panelists for this session have developed ways to establish appropriate boundaries without creating barriers to health education and empowerment.

    Attendees will develop a more sophisticated awareness of privacy and engagement within online communities. They'll learn how those in the healthcare community have dealt with significant concerns and developed effective ways to resolve ethical conflicts, and will leave the session with a framework for addressing similar concerns within their own networks.

    LEVEL: Beginner

    At 9:30am to 10:30am, Sunday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Social Customer Service in Real-Time

    by Chelsea Marti

    Social strategy is quickly stretching across various areas of organizations, landing anywhere from customer support to marketing and more. The reality is that customers and prospects are talking about your brand right now, on social platforms like Facebook and Twitter. Find out how brands are adapting quickly, and addressing customer inquiries in a timely manner in a variety of industries, resulting in better organic word-of-mouth recommendations and more.

    LEVEL: Intermediate

    At 11:15am to 11:30am, Sunday 13th March

    In Ballroom E, Austin Convention Center

  • Has Facebook Jumped the Shark: Sink or Swim?

    by Judy Shapiro, Mark Rosner, Mark Sherwood, Hank Wasiak and Kunur Patel

    In just under 18 months Facebook has gone from being one of an emerging group of social networks to becoming the undisputed engine of the social networking phenomenon.

    Facebook is now the big shark in the tank because it is the main way for consumers to connect, engage, have fun and entertain themselves within a relatively easy to use platform. No wonder then that Facebook has taken the lead in dominating the emerging business of social graphs where precious consumer information lies waiting to be tapped.

    But the fact that these rich data stores are being built up within one company leads to some potentially troubling consequences. Thoughtful marketers are realizing that as Facebook pushes toward data dominance to make its platform worth $50bn, it almost has no choice but to jump the shark and hope that it can start a new, profitable revenue model.

    In doing so, does Facebook run the risk of colliding with thetruth, transparency and trust ethos of the social web? Will Facebook’s equity as a valued social network erode into an untrusted marketing platform of ads and spammers?

    Marketers and “Judy Consumer” have a lot at stake by having so much information in the hands of so young a company. Come join this discussion as we open the pandora’s box of privacy, access and creating real consumer value. Share your thoughts about Facebook's evolving interactions with consumers and business. Just for fun – we’ll bring out the shark in all of you. Sshh – it’s a SURPRISE!

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Sunday 13th March

    In TX Ballroom 2-4, Hyatt Regency Austin

    Coverage sketch note

Monday 14th March 2011

  • Value of a Facebook Fan: Does it Matter?

    by Melissa Parrish, Michael Scissons, Josh Constine, Jascha Kaykas-Wolff and Paul Ollinger

    A lot of buzz has been circulating around the value of Facebook fans. Different dollar values have been assigned, based on different research methods. Rather than debate which approach is more accurate, this panel will dig down to the root of this issue - why are brands so eager to assign a monetary value to fans? Will this become a measurement standard for marketers? What factors are really the most important in determining the value that businesses get from being on Facebook?

    LEVEL: Advanced

    At 11:00am to 12:00pm, Monday 14th March

    In TX Ballroom 1, Hyatt Regency Austin

  • Building Human Rights Into Your Social Site

    by Danny O’Brien, Ebele Okobi-Harris, Jillian York and Rebecca Mackinnon

    No matter how narrow you think the use of your website or service will be, if it's successful, it'll be used in ways you'll never expect - including life or death fights over human rights in foreign countries. The design of your sketchy PHP code might make the difference between a free press or a government clampdown, tortured dissidents or a bloodless coup. Twitter aids activists in Iran; Facebook helps the independent press in Ethiopia; World of Warcraft is policed for sedition in China. What is happening on your site that you don't know about? And how can you design it so you help the good guys?

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Monday 14th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

  • Oauth, OpenID, Facebook Connect: Authentication Design Best Practices

    by James Reffell

    When you're designing for the web, you have to think about identity and authentication. This has always included the nuts and bolts of login fields and passwords, but now also includes 3rd-party authentication services like Facebook Connect, OAuth, OpenID (and more!). Amidst this complexity, creating good user experiences has gotten a little weirder and a little harder.

    This talk presents a pragmatic approach to designing identity and authentication on the web, focused on best practices and a reality-based understanding of user behavior.

    I'll cover:
    - How users really handle accounts and passwords, and what that means for your site.
    - Best practices for account creation, password selection, and login/logout.
    - How to handle shared accounts, shared computers, and other messy realities.
    - What designers needs to know about OpenID, OAuth, Facebook Connect, and other identity platforms.
    - What might happen next: future-proofing your design without a crystal ball.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Monday 14th March

    In Ballroom B, Austin Convention Center

Tuesday 15th March 2011

  • How Brands Respond to Facebook Attacks

    by Laura P Thomas, Michael Lazerow, Bryan Person and Ekaterina Walter

    What should brands do when their reputations are taking a beating in front of millions of eyes on the world's largest social network?

    If they're smart, they won't go the way of Nestle, which chose sarcasm and silence on its Facebook Wall in confronting an attack from Greenpeace earlier this year.

    Instead, brands will follow the lead of companies like Capri Sun, which responded to a major customer complaint by regularly sharing the facts and then truly listening to their fans, ultimately averting a crisis.

    From discussions on striking the right tone, moderating fan comments, and planning content, our panelists will share stories and best practices that demonstrate how brand marketers can answer and engage their Facebook critics.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Tuesday 15th March

    In TX Ballroom 1, Hyatt Regency Austin

  • Social Contests: Brand Loyalty Builders or Lazy Marketing?

    by Kelly Ripley Feller

    With the growing prevalence of Twitter and Facebook, social contests are a dime a dozen. Nearly every day another wave of "Tweet this to win" memes clog up my stream. So do these tactics really work? Or are they just easy-to-execute, lazy marketing methods? Join this session for a look at which social contests work best at building brand fans & which ones land in the lazy marketing hall of lame. Count on real-life examples, privacy & legal stuff, & my opinionated suggestions--steeped in experience--on which contests work best to win friends & influence people. Oh and I’ll probably give some stuff away, just to stick with the theme.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Tuesday 15th March

    In TX Ballroom 1, Hyatt Regency Austin

  • Social Commerce: Products Find Us: iPhones to Underoos

    by Brian Solis, Erik Qualman and Julia Hartz

    If Facebook were a country, it would be the third largest in the world. 2008-2010 showed us that Social Media is huge and here to stay.

    What 2011-2013 will show us is that the value developed and shared within social media efficiently influences our purchase decisions [social commerce]. We will no longer search for products and services, rather they will find us via social media. This new world is one in which consumers win and companies that produce great products of value excel.

    Join social media specialists Brian Solis (Author of Engage) and Erik Qualman (Author of Socialnomics) as they discuss:

    + Current Social Commerce Trends & Technology

    + Case Studies: The good, the bad, the ugly

    + Review how can companies capitalize today and 2-3 years from now

    Notes: Per SXSW request of having more duo presentations this year, we feel this is a dynamic duo (well rated past SXSW speakers) discussing a new and very important technical topic.

    LEVEL: Advanced

    At 3:30pm to 4:30pm, Tuesday 15th March

    In TX Ballroom 5-7, Hyatt Regency Austin

  • The Death of the Brand Website

    by Gary Nelson

    It’s likely that your consumers check Facebook, Twitter, newspapers and other online sources every week, if not every day. But how many times a week are they coming to your website? Today’s brand sites do a great job of communicating a message, but what most sites lack is fresh content that keeps visitors coming back. Major brands can take a lesson from blogging sites that do an excellent job of keeping content fresh by creating stories around their products, adding video, and integrating social networks like Twitter and Facebook. This session will examine the smaller brand sites that are already starting to structure their sites more like blogs, and the audience will walk away with actionable ideas for turning their big-brand site into a place where people want to keep coming back to. The session will also explore how to carefully add on-brand community features to your site in order to your consumers a place to interact with one another and with the brand.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Tuesday 15th March

    In Salon E, Hilton Austin Downtown


  • The Facebook Effect [Cancelled?]

    by David Kirkpatrick

    LEVEL: Intermediate

  • You Like Me, You Really Like Me [Cancelled?]

    by Bret Taylor

    Forget everything you thought you knew about the web. Today the Internet is powered by people.

    In this new personalized web, the most valuable insights are no longer abstract algorithms, but the connections between people and the things they care about. In a web defined by people, no two people should see the same content. The Like button is powering this movement by enabling people to show their interest in objects around the web and share them with friends.

    During this presentation, Facebook CTO Bret Taylor will look at the power of the Like button – including how people are discovering more personal experiences on their favorite sites, as well as the opportunities it’s created for developers to grow their presence on the web.

    LEVEL: Intermediate