Sessions at SXSW Interactive 2011 about Fashion

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Saturday 12th March 2011

• 140 Conference: Fashion and the Real-time Web

  by Lilly Berelovich

  • Fashion

  At 5:15pm to 5:30pm, Saturday 12th March

  In TX Ballroom 2-4, Hyatt Regency Austin

Monday 14th March 2011

• Fake Luxury Fashion and DIY Copies

  by Nora Abousteit and Michael S Galpert

  What does it mean for fashion to be "fake"? What constitutes authentic, genuine, or original fashion? What are the ethics and values behind copying-- from mocking to paying homage -- mass produced items? Should the same rules apply to individual DIY products? We explore these question through anecdotes about connoisseurs of the fake, fancy retail brands, the Etsy world, and the BurdaStyle community

  • Etsy
  • Fashion

  At 3:30pm to 4:30pm, Monday 14th March

  In Big Bend, Hyatt Regency Austin

• Fashion Blogging: Capturing and Keeping Readers Who Buy

  by Indiana Adams

  There’s no mistaking that new media has changed the landscape of marketing, commerce, and fashion. It seems that everyone these days has a blog, and the fashion blogger subset has become an industry force to be reckoned with: they sit on the front row of Fashion Week, they appear in national publications, they guest design for major brands, and companies hire them to wear their clothes. Trends are now influenced from the bottom up, with more fashion bloggers dictating what people buy rather than what's seen on the runway. Let's discuss what makes a fashion blogger a taste maker and why brands are sitting up and taking notice.

  LEVEL: Beginner

  • Blogging
  • Branding
  • Fashion

  At 5:00pm to 6:00pm, Monday 14th March

  In Big Bend, Hyatt Regency Austin