Sessions at SXSW Interactive 2011 about Fitness

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Sunday 13th March 2011

• Fitness 2.0: Reverse Engineering Your Excuse Compiler

  by Jonas Caruana and Kristina Simmons

  It has been said that the health and fitness space is “riddled with good intentions”. We all know we should eat better, get more rest, and workout more – but there never seems to be a shortage of things that get in the way of us becoming as fit as we could be.

  We sign up at the gym – but stop going after a month or two because boredom has set in. We promise ourselves we will start running again – but work, family and other commitments seem to take up all our time. We convince ourselves we will “just do something” – but feel helpless at the critical moment because we don’t know what to do, or feel embarrassed to even start.

  But when it comes to health and fitness: people have good intentions. This panel is about how we can tap those good intentions using online tools in new and innovative ways, and convert them into real improvements in our personal fitness.

  The panel will explore the thought processes around fitness and reverse engineer why – despite good intentions – we don’t choose to workout as often as we would like to. We will take internal, environmental, societal, lifestyle and other factors into consideration. We will then discuss how social networking tools, geolocation and the real-time web can be used to help create more, better and personalized opportunities for people to choose to workout, do justice to their good intentions, and become fitter, happier people.

  LEVEL: Intermediate

  • Exercise
  • Fitness

  At 11:00am to 12:00pm, Sunday 13th March

  In Trinity, Hilton Garden Inn Austin Downtown

• The 4-Hour Body: Hacking the Human Body

  by Tim Ferriss

  Based on lessons learned during research for the #1 New York Times bestseller, The 4-Hour Body, this session will look at how to systematically hack the human body. From losing 100 pounds to running 100 miles, lifting 500 pounds or holding your breath for 5 minutes -- what are the limits? From screw-ups (emergency surgery, anyone?) to importing stem-cell growth factor from Israel for black market injections, Tim will discuss the promises, pitfalls, and methods of cutting-edge self-experimentation.

  LEVEL: Intermediate

  • Fitness
  • Hacks
  • Health

  At 11:00am to 12:00pm, Sunday 13th March

  In Ballroom D, Austin Convention Center

  Coverage video sketch note

• Future Fitness: The Power of Personal Data

  by Jamie Unwin and Tiffany Pritchard

  With the rise of cheap electronic devices like the Nike+ , Adidas' miCoach and Nintendo's WiiFit, this panel looks at how technology is increasingly becoming part of the everyday fitness regime and what personal and wider social benefits this brings.

  • Fitness

  At 12:30pm to 1:30pm, Sunday 13th March

  In Trinity, Hilton Garden Inn Austin Downtown

• Tim Ferriss

  by Tim Ferriss

  Tim Ferriss will be stopping by the SX Bookstore to greet registrants and sign copies of his latest book, The 4-Hour Body.

  • Fitness

  At 12:30pm to 1:30pm, Sunday 13th March

  In Ballroom D Foyer, Austin Convention Center