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Time included Flipboard in its list of "The 50 Best Inventions of 2010” and Apple named Flipboard “iPad App of the Year.” Others have raised questions about the company’s relationships with publishers and ability to monetize the social magazine. Mike McCue, founder/CEO, will address the good, bad and beautiful.
by Dan Neumann
The content containers we call websites are failing their users because they put ads and page views before the needs and wants of their users. Users are becoming increasingly fed up and are actively looking for a way around this sponsored content. We are witnessing the emergence of a clear trend, one focused exclusively on making content available to consumers on their own terms. Case in point: Ad Block Plus, far and away the most downloaded plug-in ever. Another example is Safari, which now includes a feature that strips content out of its carefully designed container. Even iPad apps are getting into the mix. Two of the iPad’s most popular apps to-date are Pulse and Flipboard, both of which emphasize readability and relevance over impression-based monetization. In this session, Organic will look at how container cruft, link-bait and social broadcast have made the Web nearly unusable. The speaker will then introduce remedies to the issue, using the examples referenced above as well as a new Organic-designed iPad application that emphasizes content relevance, usability and personalization. The speaker will unveil the application at SXSW, delving into why they built it, how applications like this will shape the industry and, of course, what this means for Web users.
11th–15th March 2011