Sessions at SXSW Interactive 2011 about Gamification

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Saturday 12th March 2011

• The Behavior Change Checklist. Down With Gamefication

  by Aza Raskin

  At the end of 2010, I left my post as Creative Lead for Firefox to found Massive Health on the assumption that a design renaissance could help change people's behavior to make them a bit more healthy. That's rather an assumption. Behavior change is hard. Health is hard. It is yet to be seen if I'm an idiot. With all this talk of gameification, serious games, and social connectivity, what cognitive psychology principals underly all of this hype? What isn't anecdotal? What works? Whether it is health, finance, email, or games, this talk delves into the literature of behavior change to give you a checklist to use in your designs.

  • Behaviour Change
  • Cognitive Psychology
  • Gamification
  • Psychology

  At 3:30pm to 4:30pm, Saturday 12th March

  In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  Coverage note

Monday 14th March 2011

• Gamification in Action

  by Christopher Cunningham

  Gamification is everywhere. From badges on Foursquare to shopping challenges on Swoopo and slot machines run by Chase Bank, brands big and small are using game mechanics to create and engage their communities like never before.

  Gamification in Action (O'Reilly, 5/2011), by Gabe Zichermann and Christopher Cunningham, is a practical handbook that teaches you game mechanics and how to apply them to non-game services and applications to increase user engagement, loyalty and monetization.

  Presented by Christopher Cunningham, this session will help attendees discover winning strategies and proven tactics used by meta-game designers to generate better user engagement, loyalty and retention. Attendees will take-away a clear understanding of how to apply game-based thinking to their customer engagement process and the key tactics needed to be successful with gamification.

  • Gamification

  At 12:30pm to 1:30pm, Monday 14th March

  In Ballroom G, Austin Convention Center

• How Game Dynamics Can Change Real-World Experiences

  by Dennis Crowley and Pete Cashmore

  Foursquare CEO and co-founder Dennis Crowley will discuss how a new wave of location-based applications are changing the way we interact with our friends and surroundings. New mobile technologies combined with enhanced game dynamics are helping people experience the world around them in new and different ways. Dennis will walk through some of the foundational elements that feed into the current model, what this means for the future, and how foursquare can manufacture serendipity.

  Previously, Crowley founded Dodgeball, one of the first mobile social services in the U.S., which was acquired by Google in 2005. He has been named one of the "Top 35 Innovators Under 35" by MIT's Technology Review magazine. His work has appeared in The New York Times, The Wall Street Journal, Wired, Time Magazine and Newsweek. Dennis holds a Master's degree from New York University's Interactive Telecommunications Program and a Bachelor's degree from the Newhouse School at Syracuse University.

  Interviewing Crowley will be Pete Cashmore, CEO and founder of Mashable.com, the online guide to social media. One of the top 10 blogs worldwide, Mashable is a hub for those looking to make sense of the online realm.

  LEVEL: Intermediate

  • Foursquare
  • Gamification
  • Location
  • Location Based Services

  At 12:30pm to 1:30pm, Monday 14th March

  In Ballroom D, Austin Convention Center

  Coverage sketch note

• PepsiCo Post-Game: Foursquare, Gamification, and Location-Aware User Experiences

  by Amber Case, Mike Schneider and Cali Lewis

  Location-based and Context-aware technologies are transforming the way we interact with our environments and the people around us. Following Pete Cashmore’s interview with FourSquare founder Dennis Crowley, join our panel of experts – Mike Schneider (Location-Based Marketing for Dummies), Amber Case (GeoLoqi) and Cali Lewis (GeekBeat.TV) – to discuss the implications of their presentation and other ideas on how gamefication, location-sharing, an other virtual tools are changing the way we experience the physical world.

  • Foursquare
  • Gamification
  • Location Based Services

  At 3:00pm to 3:45pm, Monday 14th March

  In Meeting Room 2, Austin Convention Center

Tuesday 15th March 2011

• Gamestorming

  by Dave Gray, James Macanufo and Sunni Brown

  Work is getting flatter. There’s no central server dishing out orders. It’s a peer-to-peer, co-evolving world. The team that flocks together, rocks together.

  The future of work is not about dull routine, it’s about being more human. It’s about curiosity, exploration, flexibility and imagination.

  Gamestorming is for people who want to design the future, to change the world, to make, break and innovate. It's a kind of Jedi-judo for inventors, explorers and change agents who want to engage the swarm, surf the infosphere and fan the creative hive to an excited state.

  Gamestorming is a practice made of people, paper and passion. The enabling technologies are sticky notes, whiteboards, index cards, loose rules and fast action.

  Gamestorming is a mashup of game principles, game mechanics and work. It’s about weaving energy and fast-feedback loops into your work, into your meetings with co-workers, into your design and development activities.

  Gamestorming is the future of work.

  Our panel of Gamestorming Jedi will infect you with the Gamestorming virus, so you can carry it back with you and unleash the contagion to the other nodes in your network. There is no antidote.

  LEVEL: Beginner

  • Agile Process
  • Creative Process
  • Gamification

  At 12:30pm to 1:30pm, Tuesday 15th March

  In Salon C, Hilton Austin Downtown