Sessions at SXSW Interactive 2011 about Gowalla

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Sunday 13th March 2011

• The Man in the Van Needs Geo Location

  by Chris Hutchins, Marcus Nelson and Ryan Kuder

  There are lots of obvious geo-location use cases for consumers. But how can enterprises benefit from geo-location apps? Everyone knows the man in the van – they are installing your cable, technicians fixing heavy equipment in the field, landscaping office parks, repairing medical devices on-site and more. Shouldn’t those businesses be able to benefit from mobile apps that are geo-location aware? Whether they need to pick up and install a new fetzer valve or simply need to know where there next job is, there’s no reason why they can’t benefit from what Gowalla, DoubleDutch and foursquare have done for consumers.

  LEVEL: Intermediate

  • Foursquare
  • Geo
  • Geolocation
  • Gowalla
  • Location

  At 12:30pm to 1:30pm, Sunday 13th March

  In Salon F/G, Hilton Austin Downtown

Monday 14th March 2011

• Beyond the Check-In: Location and the Social Web

  by Josh Williams

  Location-based services (LBS) are continuing to experience exponential growth, however, mass adoption is making the check-in ubiquitous. Sometimes lost in those discussions about technology and thousands and thousands of check-ins is the secret sauce behind these services – the basic and ever-present human desire to share. Josh Williams, co-founder and CEO of Austin-based Gowalla, will detail why he and his team have been looking beyond the concept of simply checking in at locations — and how people’s interest in sharing where they are and what they’re doing with friends, family, and the public-at-large is a stepping stone on the path to how people will continue to communicate and express themselves.

  LEVEL: Beginner

  • Gowalla
  • Location Based Services

  At 3:30pm to 4:30pm, Monday 14th March

  In Salon H, Hilton Austin Downtown

  Coverage slide deck