Sessions at SXSW Interactive 2011 about Ideas
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Ideas
Saturday 12th March 2011
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No. Great Minds Do Not Think Alike
Where do good ideas come from? Diversity. There is a growing body of evidence showing that cognitive diversity can play a powerful role in increasing the ideation and innovation capacity of a group or community. This session unpacks cognitive diversity, shows how it can drive better outcomes and examines some things that can get in the way.
As General Patton said; “If everyone is thinking the same thing, then someone isn’t thinking at all.” If a group of people are considering something that matters, there will be some disagreement. Pursuing better solutions requires that we are willing and able to create social spaces where we can surface and recombinate those differences.
We often avoid those differences because there is tension there. If you want the benefit that diversity brings, you have to be able to contain the tension that comes with it and that is where a lot of individuals and groups fall short. They avoid or deny differences because it is easier and safer.
Even if we have an intuitive appreciation for the fact that different perspectives can be valuable, human nature can still get in the way. Things like stereotypes, assumptions, implicit association, attribution errors, and cognitive biases can have a profound impact on our considerations of others, regardless of our intentions. We can however, reduce the impact of our drive to judge and categorize so that it does not prevent us from creating robust intersections of differing perspectives.LEVEL: Intermediate
Sunday 13th March 2011
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Getting Your Breakthrough Idea Approved by Decision Makers
by John Ellett
Whether it is a cool iPad app, a Facebook promo or an engaging blog concept, great new interactive ideas must get green-lighted before they see the light of day. In many companies this can be a frustrating experience. This panel will provide advice on how to get to “yes” from marketing executives who have approved (and killed) ideas like yours. A discussion of examples from the panelists’ respective companies will be followed by an “open mic” session where the members of the audience get to make one-minute quick pitches for advice from the panelists. The attendee with the best pitch will get a $100 gift card to celebrate his/her creative idea by exploring Austin’s exceptional eateries (or drinkeries) during the conference.
LEVEL: Intermediate
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Stop Dreaming, Start Doing: Tips For Execution
by Scott Belsky
Ideas don't happen by accident - or because they are great. Ideas are made to happen through a series of forces related to organization and leveraging the power of community. After years of research, Scott Belsky and his team at Behance have found a series of best practices common across some of the world's most productive creative people and teams. Scott's recent book, "Making Ideas Happen" has become a national bestseller. In this session, Scott will run through critical insights for any start-up and creative enterprise.
LEVEL: Beginner
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Scott Belsky
by Scott Belsky
Scott Belksy, author of the popular book Making Ideas Happen, will be stopping by the SX Bookstore to meet interested registrants and sign copies of his book.
Monday 14th March 2011
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Worst Website Ever II: Too Stupid to Fail
by Gina Trapani, Jonah Peretti, Josh Millard, Mike Lacher, Ze Frank, Andy Baio, Jeffery Bennett, Rob Hayes and Erik F. Kastner
In a highly-anticipated return to SXSW, an all-star lineup of designers, programmers, and entrepreneurs compete to pitch their worst startup ideas in short lightning rounds. Winner gets funded by a real VC.
NOTE: By popular demand, there will be a second performance of this session on Monday 5pm in Hilton Salon C.
LEVEL: Beginner
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