Sessions at SXSW Interactive 2011 about Instagram

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Friday 11th March 2011

  • Promiscuity or Private Groups: Mobile Photo Sharing

    by Mayank Mehta and Louis Gray

    We all know photo sharing is nothing new - it's been around as long as photos have been around and that's a long long time! So what's all the buzz around mobile photo sharing now? Are people all jumping on the bandwagon to share their mobile photos? Instagram just passed 1M users within 3 months of their launch. Path introduced somewhat controversial private group sharing with 50 friends limit. And LiveShare by Cooliris just launched the first flexible private group sharing service for photos. Which brings us to question, are users more likely to resort to private streams? Is that where we are headed - small, intimate groups? What does it mean for the overall social graph(s) we have been building for the past years?

    Come and join in on the discussion around mobile photo sharing, the hottest topic in Silicon Valley.

    At 3:30pm to 4:30pm, Friday 11th March

    In Salon K, Hilton Austin Downtown

  • Focusing In On the Future of Social Photography

    by Yan-David Erlich

    Instagram closes $7 million in funding. Path supposedly rebuffs a $120 million acquisition offer from Google. Over a 100 million photos are uploaded to Facebook each day. There is a renaissance in social photography. The relatively new field, started by Flickr only a few years ago and dominated by Facebook today is seeing a flurry of new, predominantly mobile entrants, all showing promising early traction. Photos are becoming instantly shareable and are being marked-up with a vast array of data from face-tags to geo-location to paint a more complete story of the "captured moment" than ever before. We explore the convergence of photography with mobile and social technologies, discuss whether the new startups in this field are fad or future, and imagine what the long-term future of social photography might look like, including its cultural, commercial, and social implications.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Friday 11th March

    In Big Bend, Hyatt Regency Austin


  • Your Phone's Camera is Changing the World [Cancelled?]

    by Kevin Systrom

    In the past few months, we've seen the meteoric rise in activity around mobile photography. In October, we launched Instagram with 80 beta testers on board. In 90 days it had over 1 million users posting 4 photos a second from all over the world.

    Why is 2011 all of a sudden becoming the year of the camera when many teams tried tackling the same problems many times before? Kevin Systrom, the CEO of Instagram, will explore the rich history of Mobile Photography up until this point, and look forward to what is coming in the the next year of innovation.

    This all begs the question: so what? Isn't this all just a fad?

    Your phone's camera is changing the world, and you might not even know it. From the latte you're drinking to omnipresent snapshots of unfolding events from multiple sources, mobile photography has the power to change the world. At any given moment, we're recording four frames per second of a rich visual history of the world – and it will only get faster and more ubiquitous.

    What are the implications of such a platform? What does it mean for social media? How does the future of mobile photography dictate the way we perceive the world around us and what will it change? Come for a rich exploration of the rise of mobile photography and walk away understanding the opportunities and implications that lie ahead.

    LEVEL: Intermediate