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Sessions at SXSW Interactive 2011 about iPad

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Saturday 12th March 2011

  • iPad Design Headaches (Take 2 Tablets, Call Me in the Morning)

    by Josh Clark

    The iPad and its entourage of Android tablets have introduced a new style of computing, confronting designers with unfamiliar aches and pains. Learn the symptoms (and fixes) for a range of new-to-the-world iPad interface ailments, including Greedy Pixel Syndrome, the dreaded Frankeninterface, and the "I Can't Believe It's Not Butter" bait and switch. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices (both iOS and Android). The presentation inoculates you against common problems with close-up looks at successful iPad apps from early sketches to final design. Genial bedside manner is administered by Josh Clark, author of the O'Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps: A Guide for Discriminating Downloaders."

    LEVEL: Advanced

  • Flipboard: Game-Changer or Passing Fad?

    by Kara Swisher and Mike McCue

    Time included Flipboard in its list of "The 50 Best Inventions of 2010” and Apple named Flipboard “iPad App of the Year.” Others have raised questions about the company’s relationships with publishers and ability to monetize the social magazine. Mike McCue, founder/CEO, will address the good, bad and beautiful.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Saturday 12th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

Sunday 13th March 2011

  • App Savvy - Think First, Code Later

    by David Barnard, Natalia Luckyanova, Phillip Ryu, Ken Yarmosh and Christopher Brown

    Before a single pixel is created, a line of code is written, or a marketing plan is conceived, a prospective app should be looked at strategically. Questions like, “What devices should be targeted?,” “Which category provides the best opportunity for success?,” or "How much will this app cost?," can have direct impacts on the actual development process.

    This panel will explore the often overlooked, assumed, or ignored product strategy aspects of application development, describing them conceptually while showing them in practice for successful apps on the App Store.

    LEVEL: Beginner

    At 11:00am to 1:30pm, Sunday 13th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

  • Designing iPad Interfaces - New Navigation Schemas

    by Lynn Teo

    With every new “form factor” comes a unique set of design conventions and interaction paradigms. The emergence of tablet interfaces such as the iPad marks a new chapter in digital design. How much of web navigation or smartphone conventions persist in this new world? And what are we seeing that's new? Are there specific wayfinding and browsing mechanisms that make for a satisfying and productive iPad user experience? Based on an assessment of 50+ iPad applications that run the gamut from utility/transactional interfaces to comic readers and other publishing apps, this presentation provides a focused analysis and assessment of navigation methods in a distilled format. Navigation schemas will be explored by interaction design themes, supported by examples, and recommendations on when best to employ them.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Sunday 13th March

    In Ballroom A, Austin Convention Center

  • Content First, Everything Else Second

    by Dan Neumann

    The content containers we call websites are failing their users because they put ads and page views before the needs and wants of their users. Users are becoming increasingly fed up and are actively looking for a way around this sponsored content. We are witnessing the emergence of a clear trend, one focused exclusively on making content available to consumers on their own terms. Case in point: Ad Block Plus, far and away the most downloaded plug-in ever. Another example is Safari, which now includes a feature that strips content out of its carefully designed container. Even iPad apps are getting into the mix. Two of the iPad’s most popular apps to-date are Pulse and Flipboard, both of which emphasize readability and relevance over impression-based monetization. In this session, Organic will look at how container cruft, link-bait and social broadcast have made the Web nearly unusable. The speaker will then introduce remedies to the issue, using the examples referenced above as well as a new Organic-designed iPad application that emphasizes content relevance, usability and personalization. The speaker will unveil the application at SXSW, delving into why they built it, how applications like this will shape the industry and, of course, what this means for Web users.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In S. Capitol View, Sheraton Austin Hotel at the Capitol

  • The Untapped iPad Market: Is Your Site POUR?

    by Glenda Watson Hyatt and Karen Tsang

    For the masses, the iPad is the latest, hottest, must-have toy. But, for people with disabilities the iPad is life changing: enabling communication, unlocking minds and fostering independence. However in purchasing these devices lays the challenge: oftentimes websites with product information are inaccessible to this market, which has a discretionary spending power of $175 billion in the United States alone.

    The session’s goals are to identify some barriers people with disabilities regularly face, making it difficult to participate fully online; explain the four guiding principles of what makes blogs and websites accessible; and offer key questions to begin asking and what resources exist to make sites more accessible to this under tapped market.

    By giving short vignettes of how people with disabilities are using iPads, faces are put to the size of this disability market - and putting faces to the need for web accessibility. This brings alive the technical requirements and guiding principles of web accessibility.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Room 6AB, Austin Convention Center

  • Do Tablets Dream of Electric News?

    by Jennifer Brook and Erin Sparling

    News organizations are investing a lot of faith and hope into news apps for tablets. Although they have embraced the iPad in different ways, similar design, product, and user experience problems have surfaced. What strategies must be applied to craft design experiences that are more illustrious than the browser? Through taming APIs, feeds, and algorithms, can they entice readers, seasoned and new to make an app a part of their daily news consumption ritual? With stakeholders from both the print and digital world, how do teams surface, manage, and design for divergent expectations? We have made it through the launch, and subsequent updates to, the first news iPad apps and will discuss design considerations and constraints we’ve encountered through this process.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Sunday 13th March

    In N. Capitol View, Sheraton Austin Hotel at the Capitol

    Coverage write-up

Monday 14th March 2011

  • Touching Stories: Designing Digital Magazines for the iPad

    by Matthew Carlson and Matthew Davis

    The launch of the iPad signaled the start of a new era for magazine
    publishing. A single device that delivered the fidelity of print and
    the interactivity of the Web, all wrapped up in a fun and easy-to-use
    form factor gave the industry new reason to hope. There was one trick:
    no one had designed for this brave new medium yet. Editorial teams
    suddenly needed to consider multi-touch gestures, multiple
    orientations, dynamic layout and the integration of rich media into
    the design of their issues. Ink-smudged print teams had to reach out
    to the pixel-based life forms in charge of the company Websites, and
    engage a new breed of Cocoa developers as well. Whole new models of
    information design and user experience we're launched at high velocity
    into the App Store.

    Both speakers were involved in designing some of the first digital magazines that launched on the iPad on April 3rd, 2010. They've spent the last year exploring new ways to experience and engage with magazine content on this exciting new platform. Together they've worked on iPad editions of magazines such as Spin, Dwell, National Geographic, Car and Driver and many others. In this session they'll share hard-earned knowledge and useful insights on how to design for gestural interfaces, how to integrate interactivity smoothly into digital magazines and what it takes to build an issue for the iPad.

    LEVEL: Advanced

    At 9:30am to 10:30am, Monday 14th March

    In Salon K, Hilton Austin Downtown

  • GoogleTV to iPad Apps: The Connected TV Experience

    by Richard Bullwinkle

    It’s been a big year for the connected TV—even Google jumped into the market—and it’s looking like it is going to get even bigger. DisplaySearch forecasts that by 2013, 100 million connected TVs will be shipped, up 546 percent from 2009’s 15 million. The connected TV opens up the door for consumers to access content beyond traditional broadcast TV to include Internet content and online video. While the pay TV ecosystem grapples with the threat that over the top content brings, it’s using devices like the Apple iPad to infuse cool apps for consumers to interact with their TV: Comcast has shown how the iPad can program a DVR and search for shows. And networks are going straight to consumers with the ABC and Hulu apps. But so many questions remain: It can be difficult to find stuff to watch with 300 channels, but what about when connected TVs can access thousands of Internet channels? And what about that elusive remote control that’s lost again somewhere in the family room—will we be using another device? This session will cut through the clutter of the ever-growing connected TV landscape to help form a clearer picture of what’s coming up on those three (or four) screens in your home.

    LEVEL: Intermediate

    At 12:15pm to 12:30pm, Monday 14th March

    In Ballroom E, Austin Convention Center

Tuesday 15th March 2011