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This dual presentation will explore common play elements in location-based games. We’ll analyze the popular "Check-In" mechanic (used by products like FourSquare and GoWalla), and take a look at the business and social forces that have influenced its emergence as the popular geo game model.
The presentation will compare current location-based products, charting their strengths and weaknesses to identify where we believe large areas of opportunity exist in the market.
We'll evaluate the challenges and untapped opportunities of Geo Games from the technological and design perspectives of the two presenters. We’ll outline how the limitations in location technology can be an elegant part of the game design itself, and how new innovations will help to create richer and more immersive parallel worlds.
We’ll describe why we think its time to move beyond "social" Check-In systems, to “true games” that engage, challenge, and stimulate players.
Imagine walking past your favorite restaurant, and receiving a coupon for a free dessert. Imagine jogging through Central Park, taking a break, and receiving a text from The North Face about a trail nearby that you’ve never taken but sounds great. These scenarios aren’t set in the future, but happening today, and are made possible through geo-fencing, the location-based technology pioneered by Placecast. Through geo-fencing, Placecast creates virtual fences around physical locations – stores, entertainment venues, parks, apartment buildings – literally anywhere on Earth.
This session will provide data-backed information and dispel myths around location-based services (LBS). The audience will learn:
1) How to go about starting a location-based program utilizing geo-fence technology
2) Challenges and best practices in LBS
3) How geo-fences are being used today, including case studies from major brands such as The North Face, American Eagle Outfitters, SONIC
4) How privacy/security issues are handled
Location-based services can offer information, discounts, alerts, and more – all making our lives easier, and bringing the messages we want directly to mobile phones via SMS. The possibilities for geo-fencing are immense, and we’ve only begun to tap into them.
Ever met a friend for a spur-of-the-moment drink just because Foursquare told you he was down the block? How about popped into a restaurant in a foreign city because your phone told you that you’d like it? Or got wind of a special product offer at the precise moment you were walking by your favorite store? If you haven’t yet, you will. And your life will be better for it.
Here’s the deal: new location-aware technologies recognize where you are and connect you to the people and things that matter to you most. But you knew that already. What you don’t know is what’s next – how the next generation of mobile location-aware services are going to transform how you socialize, shop and experience entertainment in unimaginable new ways. Where a mobile device will know what you like, maybe even more than your best friend. And where you hold a virtual passport to new and spontaneous experiences in the palm of your hand.
Dr. Tero Ojanperä of Nokia will lead a panel that propels you into the future of location-based services and gives you a first look at the products and services that will revolutionize how you connect with the world around you.
Foursquare CEO and co-founder Dennis Crowley will discuss how a new wave of location-based applications are changing the way we interact with our friends and surroundings. New mobile technologies combined with enhanced game dynamics are helping people experience the world around them in new and different ways. Dennis will walk through some of the foundational elements that feed into the current model, what this means for the future, and how foursquare can manufacture serendipity.
Previously, Crowley founded Dodgeball, one of the first mobile social services in the U.S., which was acquired by Google in 2005. He has been named one of the "Top 35 Innovators Under 35" by MIT's Technology Review magazine. His work has appeared in The New York Times, The Wall Street Journal, Wired, Time Magazine and Newsweek. Dennis holds a Master's degree from New York University's Interactive Telecommunications Program and a Bachelor's degree from the Newhouse School at Syracuse University.
Interviewing Crowley will be Pete Cashmore, CEO and founder of Mashable.com, the online guide to social media. One of the top 10 blogs worldwide, Mashable is a hub for those looking to make sense of the online realm.
Location-based and Context-aware technologies are transforming the way we interact with our environments and the people around us. Following Pete Cashmore’s interview with FourSquare founder Dennis Crowley, join our panel of experts – Mike Schneider (Location-Based Marketing for Dummies), Amber Case (GeoLoqi) and Cali Lewis (GeekBeat.TV) – to discuss the implications of their presentation and other ideas on how gamefication, location-sharing, an other virtual tools are changing the way we experience the physical world.
Location-based services (LBS) are continuing to experience exponential growth, however, mass adoption is making the check-in ubiquitous. Sometimes lost in those discussions about technology and thousands and thousands of check-ins is the secret sauce behind these services – the basic and ever-present human desire to share. Josh Williams, co-founder and CEO of Austin-based Gowalla, will detail why he and his team have been looking beyond the concept of simply checking in at locations — and how people’s interest in sharing where they are and what they’re doing with friends, family, and the public-at-large is a stepping stone on the path to how people will continue to communicate and express themselves.
Jiepang is the leading foursquare-like LBS service of China. Through many creative location-based marketing campaigns with global brands in China, we have observed that virtual badges can be a strong incentive for user check-in activities. In the case when the badge is associated with real-world benefits (e.g. discounts), such responses will be even more obvious. However, it is always controversial to measure the performance of a LBS marketing campaign. Jiepang will present an interesting model to analyze the online and offline results and also compare the difference between US and China LBS services.
I ran a workshop on Location Based Services [LBS] at SXSW Interactive 2010. The specific session I conducted was titled "LBS 101: Geolocation On The 'Horizon'" –http://sxsw.com/node/5016. LBS is still a highly relevant subject and given that people are still curious and learning about LBS, there's an opportunity for another LBS 101 session targeted towards beginners in the space, but this time we can dig a little bit deeper. Some of the topics I will address include: (1) Locating feature phones vs. smartphones -- can all phones really be located commercially? How? What are the differences between locating different kinds of phones from a technology standpoint, a privacy standpoint, a functional standpoint? (2) The economics of locating phones -- what does it cost? How are wireless carriers and handset manufacturers involved? How are advertisers involved? (3) Types of LBS apps -- are downloadable iPhone/Android apps the only LBS apps? What about SMS and voice apps which have a far greater addressable market and potential for ubiquitous usage? (4) LBS app use cases -- what are some compelling LBS use cases besides the obvious mobile advertising / marketing ones, e.g. fraud detection, roadside assistance, gaming compliance, security, etc. (5) The future of LBS -- who’s using LBS today and who will be using LBS in the coming months/years? With always-on location becoming more pervasive, what new and compelling services will we see? (6) Privacy -- how much transparency do end users have when sharing their location? What incentives are being offered to end users to share location constantly?
Emerging social media platforms offer musicians unprecedented opportunities to distribute music and engage fans, often circumventing the traditional models of label deals and radio airplay. Today, it is more about creating a community around your music and engaging your fan base than major label deals and platinum sales. For some artists, fan engagement has happened organically, as a result of the quality of their music, years of touring or their innovative sound. Certain bands have always had fans that followed them from city to city, meeting other fans, sharing music and stories. New social media tools, like the location-based social networks Gowalla and Foursquare, can be used as platforms for rewarding fans for desired behaviors.
Currently, these platforms are in their infancy. Their focus is evolving toward event as well as location-based check-ins. Musicians can engage these services by encouraging fans to check-in at shows, offering rewards for multiple check-ins on a tour, providing a space for fans to aggregate photos and videos, and offering a way for fans to develop their own interactions, like organizing meet-ups and creating trips. Once fans are signed up with a location-based service, bands can offer merchandise discounts, meet and greet access, limited edition items and downloads or other incentives. The key is engaging passionate fans wherever they are in the world via mobile devices. Let them help by giving them the tools they need to spread the word. Co-presenting on this panel will be Jonathan Carroll, Community Manager at Gowalla.
11th–15th March 2011