Sessions at SXSW Interactive 2011 about Location

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Sunday 13th March 2011

  • Non-Visual Augmented Reality and the Evaporation of the Interface

    by Aaron Parecki and Amber Case

    This presentation will highlight the advantages and disadvantages of visual and non-visual augmented reality. We’ll cover alternate types of augmented reality techniques and how they have been saving us time in the past few months. We’ll demonstrate how we’ve been merging available technologies with custom programming to create location-aware social networks with custom proximity notification. Finally, we’ll describe other uses for location sharing, such as automatically turning off house lights when leaving for work, wayfinding with piezoelectric buzzers, geonotes and other mashups that can be done using sms, gps, x-10 and irc as a control hub.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • The Man in the Van Needs Geo Location

    by Chris Hutchins, Ryan Kuder and Marcus Nelson

    There are lots of obvious geo-location use cases for consumers. But how can enterprises benefit from geo-location apps? Everyone knows the man in the van – they are installing your cable, technicians fixing heavy equipment in the field, landscaping office parks, repairing medical devices on-site and more. Shouldn’t those businesses be able to benefit from mobile apps that are geo-location aware? Whether they need to pick up and install a new fetzer valve or simply need to know where there next job is, there’s no reason why they can’t benefit from what Gowalla, DoubleDutch and foursquare have done for consumers.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Salon F/G, Hilton Austin Downtown

  • Fueling Fun: Customer Loyalty Through Location-Based Marketing

    by Casey Petersen

    With the growing popularity of location-based services, many retailers are unsure how to implement location in a meaningful way. Some restaurants and bars have found success in specials for check-ins with discounts and free offers, but many retail stores are still struggling to figure out how location can play an integral role in their marketing and loyalty programs.

    In this panel, you will hear success stories from Murphy USA Gas Stations on their use of location to increase customer engagement, loyalty, and online buzz. Which special offers work, and how can you implement them in ways that actually work at the register? How are location-based services like Whrrl adapting to provide great offers to users and value to retailers? And how can retailers profit off of "check-ins" at their locations through vendors and suppliers paying to market at their locations?

    LEVEL: Intermediate

    At 3:45pm to 4:00pm, Sunday 13th March

    In Ballroom E, Austin Convention Center

  • Marketing Through The Back Door. APIs And You

    by Vanessa Montes

    Foursquare, Facebook, Twitter, Gowalla – when it comes to working with these Social Networking platforms, agencies and brands can often be made to feel as though they’re waiting in line at the hottest club in town with no guarantee of getting in, while the VIPs easily glide by the bouncer. For example, Foursquare reportedly gets upwards of 700 inbound e-mail requests per week – which can make you feel like your agency or brand is on the outside looking in. Well that’s no excuse for not doing something revolutionary.

    This session will examine how APIs are revolutionizing the marketing and advertising landscapes, and unveil the “secret sauce” of how your brand or agency can bypass the bottleneck at the front door, avoid major spending commitments, and successfully leverage the power of these platforms in ways you’ve never dreamed of.

    Panelists will share their insights across a spectrum of the most popular location-based and social media platforms, the challenges in working with them, and unveil the secrets of how to engage your customers by exploiting the open APIs of these platforms -- without ever working directly with them or even getting them on the phone.

    LEVEL: Advanced

    At 4:00pm to 4:15pm, Sunday 13th March

    In Ballroom E, Austin Convention Center

Monday 14th March 2011

  • How Game Dynamics Can Change Real-World Experiences

    by Dennis Crowley and Pete Cashmore

    Foursquare CEO and co-founder Dennis Crowley will discuss how a new wave of location-based applications are changing the way we interact with our friends and surroundings. New mobile technologies combined with enhanced game dynamics are helping people experience the world around them in new and different ways. Dennis will walk through some of the foundational elements that feed into the current model, what this means for the future, and how foursquare can manufacture serendipity.

    Previously, Crowley founded Dodgeball, one of the first mobile social services in the U.S., which was acquired by Google in 2005. He has been named one of the "Top 35 Innovators Under 35" by MIT's Technology Review magazine. His work has appeared in The New York Times, The Wall Street Journal, Wired, Time Magazine and Newsweek. Dennis holds a Master's degree from New York University's Interactive Telecommunications Program and a Bachelor's degree from the Newhouse School at Syracuse University.

    Interviewing Crowley will be Pete Cashmore, CEO and founder of Mashable.com, the online guide to social media. One of the top 10 blogs worldwide, Mashable is a hub for those looking to make sense of the online realm.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Ballroom D, Austin Convention Center

    Coverage sketch note

  • Social Location Marketing

    by Simon Salt

    Social Location Marketing is the latest in a long line of Social Media "shiny new objects" but is it really relevant to marketers? Can they convert Checkin's to cash? Which platforms work best for which markets and how does all this sharing benefit the customer?
    Attendees will leave knowing why they should be including this in their marketing mix, how to construct a scalable Social Location Marketing campaign and where all this is likely to go next.

    At 4:00pm to 5:00pm, Monday 14th March

    In Ballroom G, Austin Convention Center

Tuesday 15th March 2011

  • Interoperable Location Data

    by Adam DuVander, Kate Chapman, Tyler Bell, Josh Babetski and Scott Raymond

    Developers and applications have challenges matching the same location between data sources and sharing a location between applications. Why?

    - Much of the place data captured on newer geo-social services is entered by users on mobile devices which could vary wildly in accuracy and completeness of the record

    - Proprietary data set licensing may prevent opening up enough information to share and compare to match against other data sets

    - Some data licenses disallow mixing and combining data from different sources

    - Some services are a black box and disallow storing anything beyond a reference ID locally, leaving your application dependent on external data calls

    - Definition, categorization, and the hierarchy of a place varies from service to service

    In this panel, we'll look at the pros, cons, and challenges of using proprietary, open source, and/or community-built data sets; why there won't be one location database to rule them all; ways we can all work together to make sure your place is my place when our applications talk to each other; and why all of this is important.

    At 3:30pm to 4:30pm, Tuesday 15th March

    In Grand Ballroom, AT&T Conference Center