Add an eventSessions at SXSW Interactive 2011 about Media
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- Topic: Media
Friday 11th March 2011
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Are We Not Men? Reaching New American Dads
Men's media has changed tremendously - almost as much as men and dads have. Today's dads are active in every aspect of the household, from parenting to chores, and yet, they are largely overlooked as readers and consumers.
New American Dads are thirsty for knowledge and a community that speaks their common language - that of the real man. The new language of men helps Jacks of all trades learn how to be better at all of them, retain their essential masculinity and perform well in a new paradigm of family, work and self. Traditional media outlets - those that espouse the virtues of supposedly manly interests ($10,000 suits, rare scotch and women, women, women) are missing an opportunity to serve this emerging male marked.
In order to speak 'Dad,' media must speak to the realities of his life, his priorities, responsibilities, aspirations and, above all else, be useful. The growing online media directed at the New American Dad understands that service journalism - that which seeks to inform as well as entertain - is the next evolution in the daddy blogger.
Blogs have their place, but in order to effect change in men's media, online resources must engage the reader in a conversation, one in which the consumer walks away feeling better informed than they had before engaging the site.
Service journalism - how-tos, how it works and best-of lists - have practical applications in readers' lives, thus engendering loyalty and creating conversations with a long overlooked population, while developing an audience for whom older media models based on supposed aspiration and stereotype have little meaningful impact.
Speak to dads in their language, encourage them to speak back, teach them something they can use and entertain them - this is the next evolution of men's media.
LEVEL: Beginner
Saturday 12th March 2011
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Open Wide: New Models for Public Media
by Greg Pak, Jacquie Jones, Orlando Bagwell and Sue Schardt
Interactive graphic novel mash ups, mobile transmedia scavenger hunts, service corps? As innovative technologies transform our society, encouraging and strengthening civic participation, conversation and interaction through social and mobile media, great concern still exists regarding the accessibility of credible and up-to-date information among communities of color, low-income users, senior citizens and others. A growing consensus is that today’s public media must do more to fully reflect the public’s needs and engage the entire range of community members at the local level. As noted in the influential 2009 Knight Commission report, Informing Communities: Sustaining Democracy in the Digital Age, America needs to support local resources and institutions to ensure that democratic values of openness, inclusion, participation, and empowerment thrive across all appropriate media, engaging members of the public in their role as active citizens. But what are the elements of a 21st century public media that meets the needs of our increasingly diverse and sophisticated publics? Who are the partners poised to realize the vision of Public Media 2.0, to create an ecosystem that is “more local, more inclusive and more interactive,” as the Knight Commission Report put it. Architects of and participants in three provocative prototypes that push the boundaries of public media will share their experiences working with communities of various kinds, with various needs to create new models.
LEVEL: Intermediate
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The Great Paywall Experiment: Evolving Digital Subscription Models
by Daniel Bernard, Daniel Mandell, Donald Chesnut and Heather Hollis
New devices, new experiences, and new ways for making money: the world of media and publishing is on fire. This panel will explore the rapid evolution of content subscription models that are bridging the worlds of offline and digital, presenting new models for customers to subscribe to content, and the opportunities to create new experiences based upon a more market-dynamic and mult-channel approach to subscriptions.
All types of content are undergoing evolution as a result of the changing digital landscape: Magazines, newspapers, cable and broadcast tv stations, music... Each is experimenting with new ways to address the iPad, mobile, Web, iTV, and offline. Newer services like Zinio, HBO GO, MagHound, Hulu are part of the newer landscape, while longer-term players like Dow Jones/Wall Street Journal, Conde Nast, and Time Inc are continuing to evolve in their approach to content subscription and distribution.
Looking at the landscape, who is innovating and leading the pack? What models are working better than others for both the content/media company AND the customer? How does the type of content change across distribution platform? And where do we think the concept of “subscriptions” is going?
Intended for both experience designers or digital business innovators, this panel will bring together diverse leaders from the world of content, media, and publishing to share their thoughts on the emerging trends that are shaping the future of paid digital content.
LEVEL: Intermediate
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The New Queer Media
by Courtney Nichols
A freelance writer for Out Magazine and the editor and founder of FRUITFLYLIFE.com, Courtney Nichols' work focuses upon the notion of queer within the boundaries of sexuality and Pop Culture. Does being queer truly make you queer? Conversely, is it possibly to infiltrate the "queer" landscape if labeled heterosexual? The New Queer Media challenges the definition of queer, claiming that queerness is not a marker of sexuality, but instead a marker of difference. It is the belief of The New Queer Media that we should expand the notion of coming out of "the closet" to encompass not only the gay community, but instead all who feel ostracized in a culture that is often threatened by individuality. Normalcy and majority are not the route toward approval. Now, how do we express this belief through the magazines we read, the blogs we follow and the subcultures we join? The New Queer Media has some ideas.
Sunday 13th March 2011
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A Media-Based Economy for Detroit's Future
by Adriel Thornton, Benjamin Chodoroff, Diana J Nucera, Ilana Invincible and Mike Medow
Detroit is what the rest of the world has to look forward to. This panel will explain why there's hope in that statement, when you consider the growing community of citizen journalists, culture producers, technologists and small-business owners who are building a media-based economy at the city's grassroots. Neighborhoods are building mesh wireless networks to expand Internet access through community-owned infrastructure. Hackers teach residents how to build computers from salvaged parts and run them with open source software. Musicians use online distribution to reach global audiences, and party promoters give young people a reason to stay in Detroit. Detroit's emerging media economy is nurtured by its legacy of independent music and culture; by the culture of engineering, building and fixing instilled by our experience with the auto industry; and by the creativity and cooperation that comes out of necessity. For the past four years, the annual Allied Media Conference has helped foster Detroit's media economy, convening thousands of media-makers, activists, artists and technologists in Detroit every summer for a weekend of skill-sharing and strategizing. This panel will offer insights from AMC organizers, and other leading innovators in Detroit's creative culture of art and technology. We invite discussion about what the rest of the world can learn from Detroit and vice versa.
LEVEL: Intermediate
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Mediactive: A Users' Guide to Networked Media
by Dan Gillmor
We're in an age of information overload, and too much of what we watch, hear and read is mistaken, deceitful or even dangerous. Yet you and I can take control and make media serve us --all of us--by being active consumers and participants. In his new book, Mediactive, Dan Gillmor explains how.
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Dan Gillmor
by Dan Gillmor
Dan Gillmor, director of the Knight Center for Digital Media Entrepreneurship at Arizona State University, will be stopping by the SX Bookstore to greet interested registrants and sign copies of his latest book, Mediactive.
Monday 14th March 2011
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Geppetto's Army: Creating International Incidents with Twitter Bots
by Greg Marra
Twitter has proven to be an invaluable tool for communication during intense periods of political unrest and social suppression. When thousands of people tweet about oppressive regimes and violence against protesters, the outside world gets a chance to understand events on the ground.
But what if none of those thousands of people were real, and the events never happened?
Previous research has shown that Twitter bots can build up a following, garnering hundreds of emotionally invested followers who are fooled into believing the bots are real. A single puppetmaster could create hundreds of Twitter bots, letting them live perfectly normal and believable lives for months while they build up followers. Then one day, a careful crafted false story unfolds on the stage of social media, played out by a single director with hundreds of actors. Incidents like Balloon Boy demonstrate that powerful stories can become widespread before there is time for fact checking. Before anyone realizes all the TwitPics of the massacre are faked, the fake event will have made international headlines.
This presentation will discuss the technical feasibility of such an attack on the global media infrastructure and discuss the implications of a news system that trusts "recent" over "reputable".
LEVEL: Beginner
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Rebooting the Media Industry: A How to Guide
by Bram Cohen
BitTorrent didn’t invent the Internet. It just changed the game. In 2001 the BitTorrent protocol was launched into the world. It turned rich media distribution economics on its head by making efficient use of consumer bandwidth and enabling transfers to get faster the more popular a file is.
Fast-forward to today and the whole media industry has been turned upside down. From newspapers to music to film, the way content is distributed and how users want to consume it has completely changed. The growth of the Internet created a disruptive model that caused a shift from physical to digital media, and many in the media industry unprepared for the change have been left scrambling.
Resistance doesn’t stop change from happening, but it can make it more painful. If anything, the dramatic consolidation in the newspaper industry should be a lesson for other media industries that evolution is not a choice, but a best practice for creating a sustainable business model.
Paid download, subscription, ad-supported or freemium. Which business model will be most effective in generating value? There is not a clear winner, but different online communities as well as types of content will lend themselves to each in varying ways. Continued product development will provide choice to the consumer and they will vote by their actions. The different consumption models and tastes of users will create number of opportunities for monetization by creators as well as more options for consumers.
LEVEL: Intermediate
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New Media vs Print Media, Who's Launching Today's Designer
Exploring traditional media vs new media when it comes to launching the career of a designer. Fashion designers and product designers have the ability to be small time rocks stars and household names once their name hits print, so we explore which mode of print media is doing it faster and more effectively. If your name is passed around the web often enough it moves faster from country to country but does that beat being in the style section of a national acclaimed magazine like Vogue? Do people respect tangible media more than they do new media. We will weight the pros and cons of pitching both new media (blogs) and print media all the while arguing that any press is good press.
LEVEL: Beginner
Tuesday 15th March 2011
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Checkin 2 Checkout: Mobile Audience Engagement in 2011
by Tom Limongello, Alexa Andrzejewski, Boris Bogatin, Chidi Afulezi and Jake Mintz
In an extension of the Clay Shirky, Here Comes Everybody, logic, now that background processing is possible on iPhones and iPads as well as Androids, the possibility of having a global audience on alert is possible via mobile devices on Android and iOS.
What are the new possibilities that news and entertainment providers have to keep an audience engaged with the next LeBron moment? What will democratization of events look like in terms of the mobile UX, and how important will private events be in relation to public events now that the barrier to communicating to EVERYONE in any time zone at any time will come crashing down?
LEVEL: Intermediate
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