Sessions at SXSW Interactive 2011 about Memes

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Saturday 12th March 2011

  • Know Your Meme

    by Brad Kim, Andrew Baron and Don Caldwell

    This presentation is a high-level explication of contemporary memes. Through entertaining examples, the following topics will be addressed in a fast paced, throughly visual, entertaining and academic presentation:

    How does a viral video become a meme?
    Distribution factors.
    What is the categorical ceiling of a meme's reach?
    Quantifying the value of transmitters.
    The boundaries of legal gray areas.
    Forced memes (i.e. How does one force or identify a forced meme?)
    The psychological effects of exposure to a global audience.
    Tactics vs. Strategies for extinguishing memes.
    The qualities of timeless memes vs memes of yesterday.
    Life cycles of memes.
    Aggregating realtime statistics for predicting.
    Predicting memes.
    Memes in the future.

    The presentation will be organized according to several larger threads that play through almost all memes. While the definition of a meme can include the extremities of logic from the micro to the macro, this presentation will assume a definition related to today's internet culture, as described by the Know Your Meme Internet Meme Database.

    LEVEL: Advanced

    At 3:30pm to 4:30pm, Saturday 12th March

    In TX Ballroom 5-7, Hyatt Regency Austin

Sunday 13th March 2011

  • Viral Marketing with The Oatmeal

    by Matthew Inman

    I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com). In less than a year, my website has grown to nearly 5 million unique visitors a month, I got a book deal, appeared on TV, and was named one of the best blogs of 2010 by Time Magazine. This presentation will cover a ton of examples of my work, explaining how and why they were virally successful. It includes tips, tools, and the process for generating and promoting viral content. There will also be poop jokes.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Sunday 13th March

    In TX Ballroom 1, Hyatt Regency Austin

  • Creating an Advertising Meme: Old Spice Deconstructed

    by Dean McBeth and Justine Bateman

    Old Spice used to be synonymous with old(er) people. But with a little help from “The Man Your Man Could Smell Like” the brand has rejuvenated its image and become part of pop culture. This panel will not be a lame glorified case study, but rather a chance for attendees to better understand the top-secret, undocumented dynamics that helped to make this effort a success. Panelists may or may not include: 1) The creators of www.oldspicevoicemail.com, 2) Mike Relm, notorious pop culture mixologist, 3) A critic who truly thinks the Old Spice campaign is nonsense, 4) Somebody important from Digg, 5) A 15-year old kid who recently switched to Old Spice, 6) Creatives and strategists from Wieden+Kennedy, 7) A brand manager from P&G, and 8) A sexy man wearing only a towel (maybe). Also, FREE BODYWASH.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Sunday 13th March

    In Ballroom F, Austin Convention Center

Tuesday 15th March 2011

  • Internets, How Do They Work?: Lessons from ROFLCon

    by Diana Kimball, Chris Kelty, Christina Xu, Tim Hwang and Tim O'Reilly

    What do you learn when you get the entire internet together in one room? In this panel, the cofounders of ROFLCon (Tim Hwang and Christina Xu) will share what they’ve learned from cramming the internet’s celebrities, content creators, and community organizers into the same space as their fans and the academics that study it all. We will give you the condensed, Cliff Notes version of what guests like moot, Mahir Cagri, Ben Huh, Tron Guy, and Autotune the News have revealed about the currents at work underneath the internet universe.

    Beyond merely sharing some moments and the usual pictures of funny cats, we’re also going to focus in a bit on the even more amusing backstage of putting something like this on. What have we learned? How are we thinking about events around internet culture now? And how/why did we get Leeroy Jenkins to do our conference security?

    This panel will also be taking a step back to grapple with some of the questions that have emerged as the most important in our dealings with the internet at ROFLCon: what happens when internet culture becomes big business? What counts as an “internet culture”? What are the ethics of operating in this evolving ecosystem?

    LEVEL: Intermediate

    At 9:30am to 10:30am, Tuesday 15th March

    In Salon F/G, Hilton Austin Downtown