Sessions at SXSW Interactive 2011 about Metrics

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Friday 11th March 2011

  • Metrics for Social Media: The Net Promoter Score

    by Mark Krupinski and Jeremy Hilton

    Now that social media is accepted practice in the business world, the question still remains, “how do you measure it?”. The “bottom line” (ex. sales) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business includes repeat and referral business?

    In their presentation, Mark Krupinski and Jeremy Hilton define the Net Promoter Score along with a case for it’s consideration as a Return on Investment (ROI) metric for your social media initiatives. Additionally, they compare this measurement with other customer loyalty and sentiment formulas currently being championed by industry leaders.

    Lastly, Mark and Jeremy review “real world” examples of the Net Promoter Score in practice by mainstream organizations.

    LEVEL: Advanced

    At 5:00pm to 6:00pm, Friday 11th March

    In Hill Country CD, Hyatt Regency Austin

Saturday 12th March 2011

  • Metrics-Driven Design

    by Joshua Porter

    For every design change you make affecting your user’s experience, do you know if you’re having a positive or negative impact? Are you adding to your organization’s bottom line or eroding it? Are you sure? Or, are you like most design teams who release work through a ramshackle process made up of politics, prayer, and paralysis?

    The health of the business must be the highest priority for designers. With a plethora of fast and cheap analytics tools available that bring us the ability to measure almost anything, we have no excuse not to be measuring every design change we make. From a/b testing small interface tweaks to measuring time-on-site for new users to measuring user satisfaction over long time periods, we can know more about the people who use our software than ever before.

    In this talk, Joshua Porter will provide you with a simple, easy framework for metrics-driven design. By using a combination of research methods as well as powerful new tracking tools, Josh will show you how to align your design priorities with what keeps you in business. You will come away from this talk with a clear idea of what metrics are most important, which ones to focus on, and which ones to ignore. So don’t drive blindly: use metrics-driven design to make sure the impact you’re having is a positive one.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Saturday 12th March

    In Ballroom A, Austin Convention Center

    Coverage note

Tuesday 15th March 2011

  • Sexy Dirty Data: Making Your Metrics Matter

    by Eric Doversberger, Wendy Levy, Pete Nicks and Gaby Brink

    What happens when the Director of the White House Office of Social Innovation, the Director of Programming of one of the countries leading media tech nonprofits, and a visionary data viz expert from Google get together?

    At this presentation, you'll hear down and dirty talk about the new IMPACT DASHBOARD from the people who built it: it's a super user-friendly cloud app with a Python backend that collects, hosts and visualizes your data in real time, right on your website and your phone. Imagine browser-based reporting with rich visuals and rich interactivity, no plug-in dependencies, and fully open source. No more dry reporting of metrics! No more measuring irrelevant data! No more boring spreadsheets that don't engage and inspire your audiences! This new interface is designed to help any artist or organization or company make a measurable difference in the world. And it's free. SXSW will be the launch of the US public Beta.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Tuesday 15th March

    In Ballroom C, Austin Convention Center