Sessions at SXSW Interactive 2011 about Mobile Data

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Friday 11th March 2011

  • OMG - My Pancreas Just Texted

    by John Pettengill

    There's been a shift in the center of authority in healthcare. It's moved from established authorities, like doctors, to the people who are experiencing a given condition. The proof can be seen in the growth and popularity of websites like WebMD, Wego Health, and PatientsLikeMe.

    And technology now provides new ways of sharing knowledge. As feature phones improve and as smartphones begin to saturate the market, users have unprecedented access to information and to each other. The exponential growth of the iPhone and Android app marketplaces show that users are looking for new ways of doing old things.

    At the intersection of user-managed health and technology lies an opportunity. A mobile solution that enables users with a chronic condition, accustomed to managing it alone, to track their health socially and to access the learnings of the larger community.

    Users can passively hold each other accountable in a way that is difficult for them to do alone. A mobile solution removes some of the hardest barriers to better record keeping. It also provides a forum for knowledge-transfer, letting users optimize their treatment at a quicker pace.

    OMG - My Pancrease Just Texted will explore a concept for a mobile community geared towards supporting diabetics in better managing their health, together.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Friday 11th March

    In Ballroom C, Austin Convention Center

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