Sessions at SXSW Interactive 2011 about Mobile Web

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Monday 14th March 2011

• Designing a Seamless Web to Mobile Experience

  by Omar Green

  Clearly more and more consumers and small businesses are making the move to mobile to help manage their day to day lives. With that migration comes the demand – and expectation – for seamless utility between their Web and mobile experiences. Rather than having services live separate lives via their desktop or Web applications, customers are looking for instant gratification in an end to end experience independent of what device they’re using to access their information. The problem? No one is providing this seamless experience yet – and if they are, it is not meeting customer expectations. We will explore the ways that companies can and are making the successful translation of Web to mobile and how that will result in customer delight and uptake of new mobile services across the market.

  LEVEL: Intermediate

  • Mobile
  • Mobile Web

  At 12:30pm to 1:30pm, Monday 14th March

  In Salon H, Hilton Austin Downtown

• Moving the Web onto Mobile Devices

  by Frederic Lardinois, Noah Broadwater, Scott Fegette, Adobe SXSW and Kristin Long

  Take a look at how the complexity of design has increased exponentially with the web moving onto today’s mobile devices. There are so many more considerations when thinking about a design or a campaign that go beyond the basic, “who is my target audience....how do I reach them?” Now it’s also, “what devices do they use...what browsers.....do I use Flash in my designs....what about HTML5?” Hear from a panel of industry experts about how they are dealing with these questions and what winning strategies they have found to be most successful for them.

  LEVEL: Intermediate

  • Mobile
  • Mobile Web

  At 3:30pm to 4:30pm, Monday 14th March

  In Salon J, Hilton Austin Downtown

• Designing for Mobile Web

  by James Pearce

  LEVEL: Intermediate

  • Design
  • Mobile
  • Mobile Web

  At 4:00pm to 4:15pm, Monday 14th March

  In Ballroom E, Austin Convention Center

Tuesday 15th March 2011

• Adobe’s Tooling for jQuery and the Mobile Web

  by Scott Fegette, Adobe SXSW and Ryan Stewart

  Ryan Stewart Developer Evangelist Adobe, Scott Fegette Prod Mgr Dreamweaver Adobe Systems Incorporated

  • Adobe
  • JavaScript
  • jQuery
  • Mobile Web

  At 11:00am to 11:00am, Tuesday 15th March

  In Ballroom A, Austin Convention Center