Add an eventSessions at SXSW Interactive 2011 about Mobile
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- Topic: Mobile
Friday 11th March 2011
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No Child Left Inside: Mobile Tech Meets Education
by Craig Watkins, Drew Davidson, Jared Lamenzo, Juliette Lamontagne, Rebecca Bray and Richard Scullin
This panel looks at mobile learning technologies and programs that get students outside, envisioning a classroom framed by the sky, earth, and everything in between. The No Child Left Inside Act (NCLIA) now in Congress seeks to enhance the environmental literacy of K-12 students “to foster understanding, analysis, and solutions to the major environmental challenges” facing the nation. There is a tremendous opportunity to engage young people in science that connects their local environment to global problems, and technology is crucial to effectuate its promise.
Five hundred million eyes looked on as Neil Armstrong stepped onto the Moon; under NCLIA, with eyes trained on the environment around them, learners could now help address a problem as complex as climate change. By implementing a citizen science-based model that leverages mobile technology, NCLIA could help form a scientifically literate citizenry while researchers explore questions previously unanswerable.
Richard Louv’s "No Child Left in the Woods" explores how going outside improves the well-being of young people, and fosters what E. O. Wilson has termed “biophilia.” Programs that combine appropriate technologies with outdoor experience can give learners a new point of entry to scientific understanding beyond textbooks, and introduce new modes of assessment beyond standardized tests.
LEVEL: Intermediate
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App, Shmapp, Tell Me What Works Across Platforms!
by Aaron Forth
The mobile market is flooded with fun, useful and engaging applications. These apps are
becoming increasingly important to a company’s success but many companies are simply
recreating their product for mobile without giving adequate consideration to the differences in
mobile and Web based usage patterns. Additionally, specific benefits that the Apple, Android or
BlackBerry platforms offer are commonly not fully leveraged.During this session, Aaron Forth, director of product design at Intuit’s Mint.com, will discuss
how companies can analyze customer usage patterns to develop the best possible mobile
application and mold the app to harness the advantages of each platform.LEVEL: Advanced
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Expressing Yourself Musically with Mobile Technology
by Ge Wang
The mobile landscape as we know it is focused heavily on gaming, productivity and social media applications. But as mobile technology continues to advance and phones become smarter, people will search for even more intimate, immersive and interactive ways of expressing themselves. Today, mobile technologies have made music creation easy, affordable and accessible to the masses, enabling users of all ages, abilities and backgrounds, to create and share music, regardless of previous musical knowledge.
Whether you’re a fan of hip hop, classic, pop or video game theme music, there is an app for everyone. And the entertainment industry has taken notice – almost every big name artist or brand has an app for mobile devices. Most of them are just fancy message boards providing information, but some are pushing the limits of what it means to interact with the artist or brand. From the palm of your hand you can Auto-Tune your voice to sound like your favorite hip hop star, play an instrument designed by Jorden Ruddess of Dream Theater or join a virtual Glee club. Each of these artists and brands are building communities thru mobile apps that provide anyone the ability to explore their inner star.
This presentation will discuss how advances in mobile technology have opened up a new world of expression to everyone and enabled users to broadcast their own musical talents across the globe.
LEVEL: Intermediate
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Promiscuity or Private Groups: Mobile Photo Sharing
by Louis Gray and Mayank Mehta
We all know photo sharing is nothing new - it's been around as long as photos have been around and that's a long long time! So what's all the buzz around mobile photo sharing now? Are people all jumping on the bandwagon to share their mobile photos? Instagram just passed 1M users within 3 months of their launch. Path introduced somewhat controversial private group sharing with 50 friends limit. And LiveShare by Cooliris just launched the first flexible private group sharing service for photos. Which brings us to question, are users more likely to resort to private streams? Is that where we are headed - small, intimate groups? What does it mean for the overall social graph(s) we have been building for the past years?
Come and join in on the discussion around mobile photo sharing, the hottest topic in Silicon Valley.
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Thin is In. The Future of Digital Wallets
by Christina Nguyen White
The growing hole in your back jeans pocket is getting a bit too personal.
No need to swipe anymore. Just scan.
When can we get rid of our wallets without losing the cash? We know mobile is here. Now learn how far we can take it. Digital wallets are within very close reach. With RFIDs, QR codes, and Big-Brother-like tracking, the technology is already in place.
Checkout with your phone. Instantly grab coupons when you checkout. Scan your digital ticket at Friday’s ballgame. Digitally split the bill with your friends.
The possibilities that we’ve always wished for are now within reach. Get a glimpse into how retailers are edging towards digital, understand the impact of how this will change the way we buy, and ultimately, as designers, understand how this will change the way we interact with our mobile phones.
LEVEL: Intermediate
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How Farmers Get Serious Business Done With Mobile
by Audrey Bartlett, Jeff Caldwell, Justin Davey, Nathan Wright and Neil Mylet
Conventional wisdom says that farmers aren't "wired." The only truth in this statement is that they aren't spending much time on desktop computers - in fact, the majority of their computing is done on mobile devices. Farmers are becoming increasingly dependent on wireless technology, from tweeting about industry issues, checking markets, researching equipment, booking trips to China and connecting with their kids on Facebook - all during their time in the cab of a GPS-piloted combine. This panel will explore the various applications for mobile technology on the farm, how farmers are getting serious business done with smartphones, and what new innovations are coming around the corner.
LEVEL: Beginner
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OMG - My Pancreas Just Texted
There's been a shift in the center of authority in healthcare. It's moved from established authorities, like doctors, to the people who are experiencing a given condition. The proof can be seen in the growth and popularity of websites like WebMD, Wego Health, and PatientsLikeMe.
And technology now provides new ways of sharing knowledge. As feature phones improve and as smartphones begin to saturate the market, users have unprecedented access to information and to each other. The exponential growth of the iPhone and Android app marketplaces show that users are looking for new ways of doing old things.
At the intersection of user-managed health and technology lies an opportunity. A mobile solution that enables users with a chronic condition, accustomed to managing it alone, to track their health socially and to access the learnings of the larger community.
Users can passively hold each other accountable in a way that is difficult for them to do alone. A mobile solution removes some of the hardest barriers to better record keeping. It also provides a forum for knowledge-transfer, letting users optimize their treatment at a quicker pace.
OMG - My Pancrease Just Texted will explore a concept for a mobile community geared towards supporting diabetics in better managing their health, together.
LEVEL: Intermediate
Saturday 12th March 2011
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iPad Design Headaches (Take 2 Tablets, Call Me in the Morning)
by Josh Clark
The iPad and its entourage of Android tablets have introduced a new style of computing, confronting designers with unfamiliar aches and pains. Learn the symptoms (and fixes) for a range of new-to-the-world iPad interface ailments, including Greedy Pixel Syndrome, the dreaded Frankeninterface, and the "I Can't Believe It's Not Butter" bait and switch. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices (both iOS and Android). The presentation inoculates you against common problems with close-up looks at successful iPad apps from early sketches to final design. Genial bedside manner is administered by Josh Clark, author of the O'Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps: A Guide for Discriminating Downloaders."
LEVEL: Advanced
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Inclusive Mobility - Making Mobile Apps Accessible
by Becky Gibson
That smartphone in our pocket has the power open up new worlds for people of all abilities in all environments. Whether you are visually impaired or just can't see or access the screen at the moment, turn on voice commands and your access is complete! Location services and navigation guide you in daily living or on great new adventures. Come find out what the state of accessibility is for the latest mobile devices. Learn how you can create mobile apps and mobile websites that are compelling AND usable by all audiences!
LEVEL: Intermediate
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What Comic Books Can Teach Mobile Application Designers
Mobile application design is a conversation that allows the developer to speak to the user. While manuals are able to guide this conversation, nothing is more immediate and enduring than the user interface of the application itself. The small size of mobile device screens requires developers to create user interfaces that communicate to users in ways that are concise yet easy to understand.
The comic book medium offers many design standards that mobile application developers can use to improve the effectiveness of their graphical user interface designs. Comic books have evolved through the years to maximize their ability to tell a story while confined to two dimensional static images. Comic book legend Will Eisner published “Comics and Sequential Art” in 1985 in order to document his mastery of using graphics to tell a story. This presentation will explore the design principles Eisner shared in his landmark book and specifically apply them to mobile application design. Scott McCloud’s book “Understanding Comics”, which built on top of the foundation laid by Eisner, will also be covered as well as McCloud’s later work “Reinventing Comics”.
Film makers have used comic books as the blueprint for blockbuster movies like “Spider Man” and “Batman Returns”. The comic book medium can provide a blueprint for blockbuster mobile applications as well. When attendees leave this session, they will know how to throw some Eisner onto their mobile application designs!
LEVEL: Advanced
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Josh Clark: Tapworthy Book Signing
by Josh Clark
Josh Clark will be stopping by the SX Bookstore to meet registrants and sign copies of his latest book, "Tapworthy: Designing Great iPhone Apps."
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Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience
Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.
LEVEL: Beginner
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Mistakes I Made Building Netflix for the iPhone
A funny thing happened last spring: Netflix let me build the front end for their iPhone product. Yeah. Me. The punk-rock-API guy.
The initial conversation went something like this:
Netflix: "It's five weeks to WWDC. We've got Mobile Safari, our open APIs, it's dark, and we're wearing sunglasses."
Me: "Hit it."
LEVEL: Advanced
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Behind the Curtain: Secrets of Mobile Application Wizardry
by Paul Gelb
A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications.
The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development.
This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.
LEVEL: Intermediate
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Building Native Apps Across Platforms
by David Kaneda and Jonathan Stark
Explore an alternative approach to creating apps for iPhone and iPad. The free PhoneGap framework lets you build first-class native iPhone apps using just HTML, CSS, and JavaScript - a technique that also lets you create Android, Nokia, and Blackberry apps from the very same code base. Explore the pros and cons of this approach as you learn to create native-looking animations with jQTouch, complex UI elements with Sencha Touch, and hook into advanced iPhone features (accelerometer, GPS, vibration, and sound) without ever touching Objective-C.
LEVEL: Beginner
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Social Networking is Not Very Social
by Drew Olanoff
Social Networking as we know it today may become a thing of the past. In fact, it may already be. Teens and young adults everywhere are turning to their mobile devices as their very own social network and merely using lightweight tools such as texting to network, hang out, and meet new people. Is Facebook already dead to them? Was it ever alive in the first place? The mobile industry has evolved Social networking as we know it today.
LEVEL: Beginner
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Web Anywhere: Mobile Optimisation With HTML5, CSS3, JavaScript
by Bruce Lawson
Web apps, mobile phone apps, websites that work anywhere, SVG, HTML5, Widgets, location-aware sites, Media Queries. Beyond the buzzword assault is a revolution in the way sites are made, what they can do, and how they are accessed.
We're going to talk about what the buzzwords actually mean and how they all fit together. We'll explore different methodologies for making websites that users can access on mobile phones and other devices, and how to optimize your existing website for mobile. Then we'll put all the buzzwords together into a coherent vision that works now, with real code snippets that you can use right away.
Finally, we get out our crystal balls out and look at what's coming around the corner in HTML5 and the W3C APIs that allow websites to access native capabilities on devices.
LEVEL: Intermediate
Sunday 13th March 2011
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Beyond the Hype: Mobile App Opportunities In Africa
Africa's 1 billion people are the world's fastest growing market for mobile phones.
Sales of mobile phones on the continent grew 22% year-on-year in 2009, and are projected to add another 280-million users by 2015. But Africans are not just users: they’re also pioneering ground-breaking new mobile services, leading the world in everything from mobile money to mobile health.
The speed of growth has, however, created so much sensational hype that it is difficult to tell the real opportunities from misleading exaggeration.
This panel will cut through the hype, to explore the real opportunities in Africa for mobile app developers: is it all low-tech, or are there markets for cutting edge apps? Where are the most sustainable markets, what kinds of apps / services are most likely to succeed, and which mobile platforms offer best scope for success?
The panel will also examine the successes and failures of developers who have already taken the plunge, and will evaluate which African mobile developers are best placed for partnerships or other collaborations.
And, because Africa is pioneering its own world-class mobile services in everything from augmented reality to geo-social and other location-based services, we will explore which of those mobile innovations are poised for global expansion.
LEVEL: Intermediate
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Mobile Social Gaming: The Next Frontier
80% of the world population has access to mobile vs. only 23% with access to the Internet! Social interaction has revolutionized (online) digital media as it has opened new demographics and provides for a more compelling and relevant experience for users in addition to opening new tangents for search, recommendations, etc.
The transformative power of social context was especially pronounced in gaming (cf. Zynga ["Farmville"] et al. who have grown into large businesses very quickly).
The mobile landscape is significantly more complex than the Internet (dozens of platforms, hundreds of distribution channels, hundreds of jurisdictions), and the medium has indeed very different underlying dynamics (screen size and general form factor, input methods, mobility, use cases, etc). It is therefore vital to gain deep understanding about the underlying dynamics of both the medium as well as the users' approach in using that medium.
It is essential to avoid a "Galapagos effect" where certain models only work on limited platforms (e.g. iPhone) or in specific territories (e.g. Japan). Only a fraction of the world's 5bn (!) mobile subscriptions are on iPhones or are in Japan, and one needs to look to tackle the fragmentation dilemma in order to unlock the enormous potential the largest medium in the world has to offer.
This session will show the rationales that need to be applied to understand the medium and will outline paths to successfully address it.
LEVEL: Intermediate
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Mobilizing Performance from Search
by Rich Devine
By 2012, 20 percent of all search queries will come from a mobile device. While there is growing focus on creating mobile site experiences and applications, not enough businesses focus on their mobile search experience. Just because you’ve optimized search for the desktop doesn’t mean it works on a mobile device. Mobile search is different than desktop search—and for many businesses, it’s a critical step toward customer success. Our discussion focuses on three core actions: how to identify unique business opportunities for mobile search, how to optimize for mobile search, and how to measure the performance and value of mobile search.
LEVEL: Intermediate
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One Codebase, Endless Possibilities: Real HTML5 Hacking
by Joe McCann
HTML5 is no question the "buzzword du jour" in tech nowadays, but looking past the vernacular cruft one will discover that the HTML5 technology STACK is actually an incredibly powerful & useful framework for apps well beyond the traditional web browser. Massive companies like Google and Hewlett Packard are placing huge bets on the future of "HTML5 App development". From HP/Palm's WebOS to be used in their mobility products to Google's Chrome OS, HTML5 is not simply another buzzword that can be treated as a mere passing trend, but should actually be taken seriously for app development.
But what makes up the HTML5 stack and how will it truly be the future of software? What are the benefits & risks associated with using the HTML5 stack? Prove to me it works. All of these questions & demands will be answered & showcased in the presentation including important issues such as:
- What constitutes the HTML5 stack
- Benefits of using the HTML5 stack
- Use a single codebase
- Rapidly prototype an app targetting multiple devices including: iPhone, iPad, Android Devices, Chrome OS Devices, Mobile Webkit Browsers, Desktop Browsers
- Target thousands of developers for extensibility & community development
- See code & install an actual working HTML5 app that works on a number of devices
- See code best practices in use for tailoring the UI based on the user's device
- See code using Phonegap to create native mobile apps
- See code using Titanium to create native desktop apps
LEVEL: Advanced
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Big in Japan: Outreaching to a Unique Market
by Akinori Koto, Fumi Yamazaki, Marcus Nelson, Robert Laing and Ryan Holmes
Web and mobile technology have developed differently in Japan than any other country with hardware, features and social communities which are completely unique to this singular market. But Japanese companies are now realizing this introverted market position isn't sustainable and are now looking towards technology from outside and exploring way to create technology for outside of their country.
Japan has ubiquitous high-speed coverage and a voracious appetite for tech gadgets, however, their tools have developed with entirely different features than other countries. For example: Japan's "Galapo-phones" commonly include streaming TV and multi-character sets, Mixii and Gree each have more than 30 million users on their social networks, and Yahoo is a whole different experience from US counter-part.
With meteoric growth in Twitter and network tools, Japan aims on becoming the regional leader for emerging social web technologies -- much like their early leadership in consumer electronics and gaming industries. This presents opportunities for collaboration and partnerships but localizing requires more than translation.
This panel will discuss the unique characteristics of Japanese web and mobile market including tactics for connecting to markets, identifying opportunities, and outreaching to audiences, plus understanding unexpected cultural nuances and consumer expectations.
LEVEL: Intermediate
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Non-Visual Augmented Reality and the Evaporation of the Interface
by Amber Case and Aaron Parecki
This presentation will highlight the advantages and disadvantages of visual and non-visual augmented reality. We’ll cover alternate types of augmented reality techniques and how they have been saving us time in the past few months. We’ll demonstrate how we’ve been merging available technologies with custom programming to create location-aware social networks with custom proximity notification. Finally, we’ll describe other uses for location sharing, such as automatically turning off house lights when leaving for work, wayfinding with piezoelectric buzzers, geonotes and other mashups that can be done using sms, gps, x-10 and irc as a control hub.
LEVEL: Intermediate
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HTML5? The Web's Dead, Baby
by Branden Hall, Emily Lewis, Erik Klimczak, Rick Barraza and Thomas Lewis
Wired declared Web 3.0 the age of apps and that the Web was dead and the future is native apps. Insight or naiveté? We’ll discuss the current merits of HTML5, and which companies and technologies will accelerate its adoption among mainstream consumers and create new opportunities for developers. We’ll also discuss the impact this can have on current native application strategies for Windows, Windows Phone 7, Mac, iPhone/iPad, and Android by looking at the impressive work that is being done today with the Web and apps to deliver compelling consumer experiences. But we’ll also address the shortcomings and the reality of HTML and what Web and app designers and developers can and should be doing today.
LEVEL: Intermediate
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Why My Phone Should Turn Off the Stove
With the momentum of green design, new technologies and applications are continuously being developed to assist in sustainable living. A large percentage of your energy consumption is in the home, majorly impacting your individual carbon footprint. By monitoring home energy consumption in real time with a web or mobile application users can pinpoint vampire devices, times of high or low consumption, and wasteful patterns of energy use.
This presentation will explore the available web, mobile, and touch screen applications for monitoring energy consumption and automating the home that are currently on the market. After identifying components of successful applications the presentation will cover why designing a strong user experience will make total home management applications a convenient tool, motivating the user to make adjustments, and change their consumption behaviors. An intuitive application will help users to quickly understand their usage habits by clearly identifying total consumption as well as individual device consumption. Specific examples will prove why great design equates to more security, big environmental impact, and even bigger savings.
LEVEL: Intermediate
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Mobile Payments: My Smartphone Just Bought My Beer!
Is it true that if consumers had to choose then they would prefer to lose their wallet rather than their mobile phone? Making secure transactions a reality on mobile devices relies on a complex dance between chip makers, device manufacturers, software developers, content developers, carriers and the banking industry. How is technology and the industry moving forward to ensure consumers can rely on their mobile devices as their mobile pocketbook and how will these changes shape consumer behavior and content consumption.
LEVEL: Intermediate
Monday 14th March 2011
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Games: Tools For Mass Communication
by Benjamin Taylor, Michael Agustin and Brett A McCall
Art, education, economics, propaganda. Games are arriving at the forefront of media to become an important way to engage entire generations of people. What's different from before? Five billion people are replacing the most common communication device, the simple cell phone, with a full-fledged gaming system in their pocket. There are multiple ways to publish and distribute games over the Internet and to the masses. For many, game creation is becoming a regular activity, as tools become both easier to use and more powerful for people without programming knowledge. This panel will cover unique perspectives on how games are becoming more meaningful forms of expression and a significant tool for communicating ideas.
LEVEL: Beginner
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Japanese Mobile Leaders Forum
by Eiji Araki, Serkan Toto, Taisei Tanaka, Takahito Iguchi and Takuya Miyata
"Japan" "Mobile" "Social Media" - what do you see when you have these words together? Cyber utopia? Shrinking Galapagos? Ninjas with high-tech swords? It's about time we know what the real scenes are in Japan. With the leaders of the mobile social media in Japan, we will discuss what the Japanese mobile social media world looks like, where they are headed, and how the "outer world" will affect / or be affected. Needless to give examples like the explosive rise of Twitter in Japan, the question is not whether the country is the "land of the rising sun" in mobile social media or not - it's how high has the sun risen, and why.
LEVEL: Intermediate
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Apps, APIs & Syndication: Creativity in the Post-Website Era
by Oren Michels
The days of consumers sitting at a full-sized monitor browsing a website populated with your content alone are quickly evaporating. In order to succeed you need to take your experience and your brand to where your users are – mobile devices, collaborative applications and mashups, gaming consoles and third-party platforms. Branded websites as we know them are fast being replaced by mashups of content from multiple sources layered together or targeted experiences that take advantage of the immediacy, location awareness and ubiquity of mobile apps.
This change is no cause for panic. In fact, for those that remain innovative, nimble, and open to new ways of developing business it can be one of the best opportunities to come along since the web itself.This session presents how to engage end users with your brand when designing online experiences means placing your data or functionality on others’ web properties (ones you don’t control) and vice versa.
We’ll explore how others have been able to build their brand while embracing the concept of platform and how you can redefine partnerships and engage developers creating the apps that define the next wave of digital engagement. The session will cover concepts critical to online success like web services, platform development and APIs including a tour of some of the best examples of brands and pervasive experiences proliferating the digital network.
LEVEL: Intermediate
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Designing a Seamless Web to Mobile Experience
by Omar Green
Clearly more and more consumers and small businesses are making the move to mobile to help manage their day to day lives. With that migration comes the demand – and expectation – for seamless utility between their Web and mobile experiences. Rather than having services live separate lives via their desktop or Web applications, customers are looking for instant gratification in an end to end experience independent of what device they’re using to access their information. The problem? No one is providing this seamless experience yet – and if they are, it is not meeting customer expectations. We will explore the ways that companies can and are making the successful translation of Web to mobile and how that will result in customer delight and uptake of new mobile services across the market.
LEVEL: Intermediate
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