Your current filters are…
What makes your user-generated content great? It’s the users. If they like it, they’ll come and stick around. So if they like what they see and you’ve got a high number of video views, how do make that work for your business? First, you have to realize that building an audience and monetizing UGC doesn’t require a special strategy, because everything your content business puts out into the world already comes from a socially-oriented vantage point. Uh-oh; you mean you don’t have that mindset? Okay, that’s a problem. You can’t expect people to engage and share if everything you do doesn’t give them a reason to care. During this panel, we’ll talk about why a user-focused approach is the best foundation for UGC campaign success. We’ll discuss transparency of ads and sponsorships, balancing content and ads, good design, and how UGC sites with large, naturally engaged audiences can build on their success.
by Christina Nguyen White
The growing hole in your back jeans pocket is getting a bit too personal.
No need to swipe anymore. Just scan.
When can we get rid of our wallets without losing the cash? We know mobile is here. Now learn how far we can take it. Digital wallets are within very close reach. With RFIDs, QR codes, and Big-Brother-like tracking, the technology is already in place.
Checkout with your phone. Instantly grab coupons when you checkout. Scan your digital ticket at Friday’s ballgame. Digitally split the bill with your friends.
The possibilities that we’ve always wished for are now within reach. Get a glimpse into how retailers are edging towards digital, understand the impact of how this will change the way we buy, and ultimately, as designers, understand how this will change the way we interact with our mobile phones.
Industry All-Stars tackle the subject that we're all most curious about but causes us the most discomfort: what, when, and how to charge for our work. Learn their inside tips on how to charge your clients, when trading work for equity makes sense, and how to avoid common client pitfalls. Stop cheating yourself and learn that you deserve to be paid in full for doing work you're passionate about. Our work has the power to make enormous amounts of money for our clients. Let's take a good hard look at the value we provide and how to ask for and receive value in return.
Negotiating your rate for a project is the difference between being a starving artist or successful freelancer or studio. Creatives fall prey to lowball offers, promises of future work, and other forms of wage penalties in fear of losing a potential client. Learn how the pros have created successful freelance businesses and startups by not compromising their rates and standards. Understand how they attract the big name clients and avoid the bad clients.
We'll also explore potential benefits and risks of working for stock.
Lawyers, doctors, accountants and other professionals typically don't experience angst, guilt, or wishy-washy boundaries when stating their rates and neither should we. We see standard billing rates across many industries. We’ll take a look at the role a standard billing rate would have in the creative services industry and how such a standard would be upheld and implemented.
by Jessica Jackley, Ryan Gilbert, Paul Leonard and Douglas Merrill
Technology and mathematics are transforming consumer lending. Historically, it has been nearly impossible for people with bad credit to get loans. Yet, these are often the people who need it most - to buy groceries or pay bills.
Until now, lenders determined who should get loans through a simple underwriting function based on a small amount of credit data. When this data is missing or wrong, banks deny the loan, leaving people to payday loans or pawn shops - very expensive options that put people further in debt.
Millions of people are being denied credit because underwriting hasn’t evolved. Why use only a handful of variables when we have vast amounts of data provided by the customer, the Internet, and social media? All data is credit data and we should use it all to make better underwriting decisions.
Analyzing vast amounts of data, however, requires complex machine learning more akin to search engines than your corner bank. The future of financial services is to become more like a recommendation engine, and less like a place where you stand in line to deposit checks.
The panelists will discuss how to use large-scale data analysis to re-invent underwriting and replace today’s antiquated methods. Better underwriting will open up good credit to people who don't have a lot of good options and materially improve the financial lives of the people who need it most.
Genre communities particularly the horror-themed ones are increasing seen by the entertainment industry as an important audience segment to market to. The success of 2009's Paranormal Activity can be attributed to this loyal and vocal community that used social media tools to share their passions with everyone else. Because of this additional marketing focus by the entertainment industry, there are even more opportunities now for horror genre community sites to get a piece of the marketing dollars. But then, which comes first, the community or the revenue? The panelists will describe how their companies found their target audience and what they did to generate revenue while keeping true to their audience, hence maintaining their loyalty. While the panelist will be talking from their experiences in the horror genre, the same methods can replicated to foster loyal communities in other genres and to make money there too.
WordPress is free! It does astounding things out of the box. But it doesn't do everything. Therein lies the opportunity. Tons of people are making serious money with WordPress, why aren't you? In this session, each panelist will cover a core business opportunity with WordPress: Customization Services, Design Products & Premium Themes, Premium Plugins, Hosting Services and Content Properties. I'll share how Peter & I grossed close to a million in revenue last year from WordPress related design and development services with the help of a small team of talented freelancers. We'll explore the approach that Brandon, the #1 premium theme seller in North America, used to gross $250k in the last year (not bad for one dude). There are no shortages of opportunity. Get insight into how you can be successful from someone in each of these categories who is killing it and making real money (without working for Automattic).
1. How do I make my WordPress theme or plugin product stand out in an app marketplace?
2. How do I land 100k+ WordPress design + development projects?
3. How do I make money from WordPress support without hating everyone I talk to?
4. Where does the real revenue in blogs actually come from?
5. What makes someone pay for something thats free?
On Jan 3rd 2010 I left the country and spent time exploring Africa and Europe returning exactly 7 months later on Aug 3rd 2010.
During that time I was able to visit 25 countries and make on average 3k a month working about 1 - 2 hrs a day remotely.
I am 26 years old, live in the Austin area, and have spent the last 6 years in the internet marketing industry, mostly dabbling in affiliate marketing.
The purpose of the trip was to backpack around Europe and Africa on the lowest budget possible, mostly staying in hostels and traveling around via bus, train, and hitch hiking. I was supposed be gone only 3 months but ended up staying 7.
My presentation will have 2 sections. One catered to business the other catered to traveling.
Section 1: How to Make Money While Traveling (Tips to automate your business)
Section 2: How to Save Money On Traveling (Tips on finding the best travel deals)
If accepted to speak at SXSW my presentation will be catered to 20, 30, and 40 somethings who enjoy traveling on a budget and making a bit of money to extend their stays.
I will give this exact speech at the local SEO meetup (http://www.meetup.com/seo-austin/) on Oct 27th. I expect a turn out of about 100+ attendees. I believe this will be a good tuneup if accepted to present at SXSW. You can find my blog at www.goldenbooktraveler.com
Is it true that if consumers had to choose then they would prefer to lose their wallet rather than their mobile phone? Making secure transactions a reality on mobile devices relies on a complex dance between chip makers, device manufacturers, software developers, content developers, carriers and the banking industry. How is technology and the industry moving forward to ensure consumers can rely on their mobile devices as their mobile pocketbook and how will these changes shape consumer behavior and content consumption.
The last few years the adult online industry saw a perfect storm of the recession, content piracy, and lack of innovation that caused some companies to lose as much as 90% of their profit margins and several others to close up shop entirely. While many are still reeling and struggling to make ends meet, now that much of the smoke has cleared, who is left standing and why? Once considered recession-proof, the adult industry is starting to see a bounce back, with an influx of motivated, mature and organized individuals with startups.
by Paul Boag
Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works.
Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realise that you can achieve unbelievable things.
In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old!
This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.
The regular Thursday noon Innochat has become hugely popular on Twitter. As founder of Innochat, I propose a live session with a mixed panel of innovation experts and entrepreneurs in which we'll discuss business model theory and business model innovation and design as they pertain to specific start-ups and established companies. We will gather volunteers beforehand, entrepreneurs and representatives from existing companies who are willing to discuss their process of business model innovation and eager to get advice from the panel of Innochat experts.
Business model innovation is a hot topic currently because entrepreneurs are discovering that without a clear picture of their business model success remains elusive. And established businesses facing threats are discovering that redesigning their business models may be the only thing that will save them. This topic is of particular interest at SXSW because many attendees are either startups or come from companies threatened by the rise of digital publishing of all kinds -- the music industry, print media, the film industry, and the software industry, in particular -- companies that critically need new business models to survive.
My strongest memory of SXSW 2010 was at a rooftop party when the SXSW party goers spontaneously raised $300 toward the purchase of a wheel chair for the nephew of one attendee. The young man was paralyzed temporarily, and the family could not afford a wheel chair.
Many people want to do more than just create a "Killer Ap", they want to impact the greater good. But the media only covers how the rich and successful donate, and it leaves others thinking they have no place in philanthropy. There are so many ways in social media and live to impact charities and individuals in need (not just money).
This panel will bring together three people who help causes in a variety of ways, and show entrepreneurs and others how they can, with minimal effort, make HUGE contributions to society.
From an introduction to value pricing to case studies to client relationships, how value pricing can help to abolish the hourly and find a better way to business success, for you and for your clients.
Traditional business practice dictates that the way to bill your clients is to first figure out your costs by taking salaries + overhead + profit to figure out a billable rate, and multiply that by an estimate of the number of hours required to complete a project.
Now, what if basing your rates on the number of available labour hours isn’t an accurate representation of the way you work or the way to bring the best value to your clients? The old model is broken, and value pricing is where we need to shift the client/service provider relationship.
by Jamie Turner
If you’re like many people, you’re ready to take a deeper dive into social media. After all, creating a YouTube channel or developing a Foursquare promotion is one thing, but actually tracking a social media campaign on an ROI basis is something else altogether.
Join Jamie Turner, co-author of How to Make Money with Social Media, in this fun, engaging and educational talk about how to calculate the ROI of a social media campaign. In this talk, you’ll learn about the 5 business models the Fortune 500 use to make money with social media. You’ll also learn about the three categories of social media measurement. And, finally, you’ll learn how to calculate your Customer Lifetime Value and use that to see if your social media campaign is generating a positive ROI.
If you’re interested in learning how to calculate if your social media campaign is generating profits, then you won’t want to miss this fast-paced, upbeat talk from someone who speaks on TV, the radio and to corporations such as The Coca-Cola Company on the topic of How to Make Money with Social Media.
by Jamie Turner
Jamie Turner, co-author of the book How to Make Money with Social Media, will be stopping by the SX Bookstore to greet registrants and sign copies of his book.
by Brad Murphy
It's true, you can make money with Online Video! Learn the secrets of internet television company Revision3, and how its chief revenue officer Brad Murphy built the company's unique monetization model. Learn the details of how he convinced more than 100 advertisers, including Ford, Netflix, GoDaddy, and HP to support Revision3's shows, along with tips and tricks to help you build an effective sponsorship program. Revision3 produces and distributes 25 shows delivering 42 million monthly views and an extremely loyal and engaged audience. With 99% unaided recall for 1+ sponsor and 55% of Revision3 viewers having purchased a product or service, Revision3 has found a way to profitability by effectively bringing sponsors into content.
11th–15th March 2011