Sessions at SXSW Interactive 2011 about National Public Radio

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Saturday 12th March 2011

  • Putting the Public Back in Public Media

    by Andy Carvin

    Think NPR and PBS are just broadcasters? Think again. Public media is no longer just a one-way street. In many towns, NPR and PBS stations are the only locally-owned broadcasters, and their mission to serve the public demands that they develop new ways of engaging and strengthening those communities. They're convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. Public media staff work with volunteer coders, creating software for public media organizations that otherwise lack the capacity to develop it on their own. Public media engages communities in new ways that go beyond those annual pledge drives, challenging them to work together for the common good. They're putting the public back in public media - right where it should be. This ain't your father's public broadcasting. Come learn how people are plugging into public media - and how you can get involved.

    LEVEL: Beginner

    At 9:30am to 10:30am, Saturday 12th March

    In Capitol View Terrace, Sheraton Austin Hotel at the Capitol

  • Baby's Gotta Face For Radio: Web Based Radio?

    by Al Letson, Daniel Perlaky, Rebecca McInroy, Michael Olson and Michele Hilmes

    The media landscape is fundamentally changing, and in order for public radio stations (NPR affiliate stations) to not only survive but thrive, they must establish a visual aesthetic as unique and distinctive as their sound. In doing so, producers, programmers and journalists are faced with practical and theoretical challenges as well as opportunities.

    This panel will explore how public radio stations can build interactive visual components with the goal of becoming a hyper-local non-profit multi-media presence while serving a global audience, and at the same time maintaining the standard and mission NPR has developed.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Saturday 12th March

    In Capitol View Terrace, Sheraton Austin Hotel at the Capitol

  • How PBS and NPR Can Support Local Journalism

    by Amy Shaw, Kevin Dando, Tom Davidson and Jan Schaffer

    As the digital revolution decimates traditional local news media, a variety of new organizations are emerging – fitfully – to fill the gaps. Some of their challenges, such as content creation and technology, are relatively easy to solve. But others – building an audience and finding sustainable revenues – are much harder. In this session, you’ll learn about current and upcoming experiments, partnerships and models – and how PBS, NPR and their member stations can support this new local-news ecosystem.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Saturday 12th March

    In Capitol View Terrace, Sheraton Austin Hotel at the Capitol

Monday 14th March 2011

  • NPR’s API: Create Once, Publish Everywhere

    by Zach Brand

    Over the last year, NPR's total page view growth has increased by more than 80%. How did we get that much growth? Our API.

    The NPR API went live to the public in July 2008 and was designed with the philosophy of Create Once, Publish Everywhere (COPE). Through COPE, NPR has been able to quickly and efficiently distribute content to virtually anywhere, including NPR stations, partners and the general public.

    The biggest impact that the API has made, however, is with our mobile strategy. The API has enabled NPR product owners to build specialized apps on a wide range of platforms and devices, liberating them from being dependent on custom development to access the content. Through this process, we built our iPhone and iPad apps, mobile sites, open sourced Android app and HTML5 site, some of which were turned around in a matter of weeks!

    Delivering more than one billion stories a month and serving thousands of product owners, partners, stations and public users, the API has clearly become the centerpiece of the NPR's digital media and mobile strategy. In this session, you will learn all about the guts of this mission-critical system (from a technical and business perspective), our publishing processes, our moblie strategy and other related aspects of our digital distribution approach.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Creekside, Sheraton Austin Hotel at the Capitol