Sessions at SXSW Interactive 2011 about Publishing

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Friday 11th March 2011

  • Fireside Chat: Tim O'Reilly Interviewed by Jason Calacanis

    by Jason Calacanis and Tim O'Reilly

    In this intimate fireside chat, Calacanis interviews his personal publishing and pundit hero, Tim O'Reilly, about Tim O'Reilly. Typically Tim's the moderator or discussing a theory, but Tim's never discussed how he built O'Reilly, the Web 2.0 conference and himself, into the most respected technology publisher on the planet. Calacanis hopes to tease out the secrets of Tim's success, and how year-after-year, and decade-after-decade, he remains relevant and engaged. This panel is a first and a must for publishers, technologies, brand builders and thinkers.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Ballroom D, Austin Convention Center

    Coverage video

Saturday 12th March 2011

  • Brave New World: Debating Brands' Role as Publishers

    by Gary Kim, Tom Ashbrook, Lora Kolodny, Pawan Deshpande and Joe Pulizzi

    Gone are the days when brands needed to rely on high profile stories to establish credibility –today, brand marketers become content curators by mingling content from trusted sources with their own material. Long gone is the need to purchase ad space in a relevant trade publication—instead, they just create their own site on the topic. At time when the line is increasingly blurred between the role of marketer and publisher, it is a brave new world out there for brands.

    As part of a lively debate on what role brands should play in this brave new world, experts from the publishing, marketing, and internet worlds will come together to address some of the most heated concerns about this changing landscape –including matters of transparency and trust, concern over copyright and fair sharing, and where to draw the line between reporting and selling.

    LEVEL: Beginner

    At 9:30am to 10:30am, Saturday 12th March

    In Ballroom F, Austin Convention Center

  • Tell & Sell Your Story

    by Stephanie Klein, Ned Vizzini, Michael Chaney and Alex Lerner

    Beyond taking your story from blog to book and beyond, this interactive discussion walks you through the steps needed to cull your blog posts and random emails into a cohesive work with a clear beginning, middle, and end, covering:
    - They key steps to writing a book proposal
    - How to find a literary agent
    - How to come upon an inspired idea, and how do you recognize when you've found one
    - Exploring the most useful writing apps and software
    - Learning about helpful online brainstorming communities and writing exercises

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Saturday 12th March

    In Creekside, Sheraton Austin Hotel at the Capitol

  • Care and Feeding of Blogs and Book Contracts

    by Stephen Johnson, Mary Glenn, Matthew Holt, Tricia Lawrence and Pamela Slim

    Tricia Lawrence hosts a mix of authors/publishing/social media/Internet marketing experts to talk about maintaining a blog, ramping up a blog, and getting a book deal from that blog. Tricia and the panel will explain how publishing currently works, how publishing has changed in the past year, and a few of the best tips and tricks (and plenty of resources) for people interested in the blog-to-book wave. Tricia and every single one of the panelists believe that the Internet is the world's biggest brand maker and also come from the point of view (which several of the panelists share with everyone without shame constantly) that authors and bloggers are capable of becoming bigger brands than traditional publishers. Tricia and her panel also explain some of the emerging electronic publishing options (Kindle, iBook, Booklocker, CreateSpace) as well as showing off a bit of their Internet marketing backgrounds by encouraging bloggers to get connected, build their tribe, and create raving fans, all with a mind to someday sell back to those fans--that tribe--their latest books and infoproducts. Tricia and the panel of experts believe that authors are uniquely poised to capitalize on the social media boom. Tricia and her fellow panelists will present personal successes and social media and Internet marketing strategies to benefit everyone in attendance.

    LEVEL: Advanced

    At 3:30pm to 4:30pm, Saturday 12th March

    In Creekside, Sheraton Austin Hotel at the Capitol

Sunday 13th March 2011

  • Conde Nast in Start Up Mode

    by Andrew Siegel and Mark Johnson

    There is no doubt that the folks at 4 Times Square are big media, however, in the last year there has been a shift in thinking at Conde Nast, where folks have been creatively working with start ups both inside and out of the company. Hear how.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Sunday 13th March

    In S. Capitol View, Sheraton Austin Hotel at the Capitol

  • Do Tablets Dream of Electric News?

    by Jennifer Brook and Erin Sparling

    News organizations are investing a lot of faith and hope into news apps for tablets. Although they have embraced the iPad in different ways, similar design, product, and user experience problems have surfaced. What strategies must be applied to craft design experiences that are more illustrious than the browser? Through taming APIs, feeds, and algorithms, can they entice readers, seasoned and new to make an app a part of their daily news consumption ritual? With stakeholders from both the print and digital world, how do teams surface, manage, and design for divergent expectations? We have made it through the launch, and subsequent updates to, the first news iPad apps and will discuss design considerations and constraints we’ve encountered through this process.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Sunday 13th March

    In N. Capitol View, Sheraton Austin Hotel at the Capitol

    Coverage write-up

  • Why New Authors Should Think Like Indie Bands

    by Gavin St Ours

    The publishing world is wrought with uncertainty. Traditional book sales are down, digital publishing is in its infancy, and publishing houses, faced with shrinking budgets, are forced to shy away from publishing novels written by new, untested authors.

    The rules of the industry are changing. Before approaching agents and publishers, new fiction authors are working to self-publish and grow audiences with social media tools. When they approach a publisher with a new novel and a built-in audience, they take note.

    On this panel, hear from literary agents and authors describe the way the industry is changing and why it doesn't mean doom-and-gloom for unknown fiction writers. They'll share success stories, practical advice, and opinions on the future of publishing.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Sunday 13th March

    In Creekside, Sheraton Austin Hotel at the Capitol

Monday 14th March 2011

  • Interactive Narratives: Creating the Future of Literature

    by Andrew Lewellen, Robert Pratten, Josh Koppel and Esther Lim

    Literature need no longer be defined and confined by the objects that contain it—books and magazines and pages. New Media technologies like Augmented Reality, Transmedia Storytelling, and Interactive Stories offer new ways for narratives to be created and experienced. How can writers and developers work together to create new forms of literature? Experts from each discipline who are committed to this vision will talk about examples of this type of work and discuss the opportunities in the emerging field.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Monday 14th March

    In Salon F/G, Hilton Austin Downtown

  • The Future of Content is Personal

    by Alisa Volkman and Rufus Griscom

    We live in an era in which the brands of individuals are ascendent, and the brands of publishers are falling. When Andrew Sullivan's blog moved to the Atlantic Monthly's website, it increased their traffic by 30%. Who has the bigger brand? The power of personal networks and personal enthusiasms is increasingly driving the internet, and smart publishers are becoming a constellation of the brands of their contributors — think of the Huffington Post, for example.

    In the midst of all this, the economics of being a content creator are changing. Writers, bloggers, and other content creators are making less money from writing and more from "punditry" — from speaking engagements and other forms of personal brand licensing.

    How can publishers succeed in this environment? How can content creators succeed in this environment? We don't have all the answers, but we promise to overshare about our experiences building websites -- Nerve.com and Babble.com — while blogging, writing a book and raising a family.

    At 3:30pm to 4:30pm, Monday 14th March

    In Capitol View Terrace, Sheraton Austin Hotel at the Capitol

  • Will News Apps Re-Invent Journalism?

    by Niran Babalola, Katharine Jarmul, Jon Lebkowsky, Chris Tomlinson and Aron Pilhofer

    Newspaper and magazine publishers tout applications for smart phones and tablets like the iPad as innovative revenue streams that will save their journalism by providing a new, more interactive kind of news experience integrated with emerging mobile technologies. Martin Nisenholtz, senior vice president of digital operations for The New York Times Company, called its news app "the best of print and the best of digital, all rolled up into one." Others are seeing the opportunity for integrated storytelling. How is this playing out, what are the early indications? Can publications replace losses from print subscriptions with application sales? Journalism organizations have tried diverse approaches. The Associated Press and BBC offer their app for free with an interface similar to the Web, and then embed advertising. Time and Wired offer a magazine experience that includes ads, but also comes with a per-issue price. Others are offering subscriptions along with the app. In this session, a group of experts will discuss the current state of news apps, emerging trends, and the future of professional news delivery.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Monday 14th March

    In Creekside, Sheraton Austin Hotel at the Capitol

  • Eat Tweet - 1020 Recipe Gems from @cookbook

    by Maureen Evans

    The New York Times called tweeted recipes quite possibly the “first great recipe innovation in 200 years”—then crowned Maureen Evans, aka @cookbook, the queen of the genre. This talented home cook and poet has a knack for boiling down recipes to their essence: every single step and ingredient is condensed to Twitter’s maximum of 140 characters or fewer, and not a single keystroke more. Eat Tweet—the first ever Twitter book of recipes—is like a shorthand sous-chef. Part of the fun lies in decoding the author’s clever recipe tweets, each one a model of clarity and usefulness. But this one-stop compendium of curated recipes and food ideas is so much more. There are recipes from around the world, from Kashgar noodles to Biscotti, as well as homey favorites like Garlic Chicken and Chocolate Ice Cream. It’s like a shelf of cookbooks in one tasty volume. Come, listen, chat and chew!

    At 5:00pm to 6:00pm, Monday 14th March

    In Ballroom G, Austin Convention Center

  • Maureen Evans

    by Maureen Evans

    Maureen Evans will be stopping by the SX Bookstore to greet interested registrants and sign copies of her book, Eat Tweet.

    At 5:20pm to 6:20pm, Monday 14th March

    In Ballroom D Foyer, Austin Convention Center