Sessions at SXSW Interactive 2011 about Redesign

View as grid

Your current filters are…

Sunday 13th March 2011

  • Clients Are Not the Target Audience. Users Are

    by Jonathan Bowden

    If you design for the client, they will be happy on launch, till they realize the audience isn't engaged. Then they will go looking for their next mistress agency. Know your client, and the value that they offer to users. Sometimes the client has a keen sense of this, but more often than not, a discovery / exploratory process is helpful to give focused clarity to this key issue. If in the beginning of the creative process we do not find the uniqueness of the brand, users never will either. Maybe? sort of? dig deeper. what drove the founders to start this business? what do they stand for? how are their products unique? who is their target audience? who are they ACTUALLY reaching? Let's move on to the all important user. Who will be going to this site? Why? To accomplish what? Success is based off of this measure, and this measure alone. Was the site USEFUL. Likes, retweets, mentions, awards, fwa's, blah, blah, blah mean nothing if the site is not useful. We are a service industry, not a beauty pageant. we're hear to help the client communicate their message, not fluff our creative egos. Know your audience. Their interests. Their background. Their desires. Let’s look at two large .com redesign case studys that I have had the honor to work as the design lead on: BurgerKing.com with Crispin Porter + Bogusky, and livestrong.org with Springbox. Let's be useful.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Sunday 13th March

    In Rio Grande A, Marriott Courtyard Austin Downtown/Convention Center

Schedule incomplete?

Add a new session

Filter by Day

Filter by Session type

Filter by Topic

Filter by Venue

Filter by Space