Sessions at SXSW Interactive 2011 about Regulation

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Friday 11th March 2011

  • Slaying the Four Horsemen of the Social-Media Apocalypse

    by Jaime Punishill and Greg Matthews

    Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated industry & exhausted trying to convince management there are business & technical solutions that can enable social business for your enterprise? Feeling like you’ve been rode hard and put out wet everytime you deal with your lawyers, compliance officers, risk managers, technologists, or information security teams?

    In this session you'll hear from those who've ridden in the saddle of some of the most highly regulated companies out there and successfully BROKEN the wild horses of the SEC, FTC, FINRA, FDA, and other internal & external regulatory orgs. We’ll share best practices on organizational design, governance structures, business processes, HR policies, technology providers, and other dimensions of social media controls you’ll need to keep the law men at bay. Learn how to convert social business’s most common inhibitors into your biggest advocates.
    And discover how doctors, lawyers, financial advisors, pharmaceutical & consumer product companies, & others are harnessing social media despite regulatory concerns. Come for the carrots, stay for the comedy, & at the end of it all-ride on!

    LEVEL: Advanced

    At 2:00pm to 3:00pm, Friday 11th March

    In Hill Country CD, Hyatt Regency Austin

    Coverage liveblog

Sunday 13th March 2011

  • Socially Regulated: Social Media in Regulated Industries

    by Shannon Paul and Shwen Gwee

    While many businesses and corporations have started to adopt social media as part of their marketing, communications, and other business practices, regulated industries - such as pharmaceuticals, financial services, and the automotive industry - often face challenges and restrictions that other industries do not need to consider, such as federal regulations and industry guidelines.

    This panel brings together an esteemed group of social media pioneers within regulated industries, who have not only transformed their organization's approach to social media, but also successfully planned and executed numerous social media programs, while adhering to their respective industry regulations and limitations. The session will cover:

    • A general overview of some regulated industry regulations/ limitations
    • Championing organizational change, with respect to digital communication
    • Developing internal policies/guidelines for social media
    • Working with internal legal/regulatory departments for reviews and/or approvals
    • Developing social media strategies within highly conservative corporate cultures

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Sunday 13th March

    In Big Bend, Hyatt Regency Austin

Monday 14th March 2011

  • Power to the People: Regulating Big Business

    by Michelle Leder, Twanna A Hines, Jordan Woodard, Gary Thompson and Eric Cohen

    After being witness to a multitude of massive corporate accounting scandals, the world has been forced to re-evaluate almost every area of how business is conducted. A new day is dawning in the world of information, and the people are demanding more visibility into the everyday operations of companies and governments. In order to pacify the public outcry for increased knowledge, regulatory controls such as Sarbanes-Oxley and Base III have been enacted. In addition, regulatory agencies like the SEC are rapidly embracing new approaches to providing the public with information and data through the use of eXtensible Business Reporting Language (XBRL). The SEC and other governing bodies have recognized that the democratization of corporate and government data, through the use of XBRL, will guarantee a higher level of transparency and usability. Now like never before, transparency is allowing for a shift of power from corporations to the people. Because information is easily available for anyone to download for free, analysis and comparisons between the big guys can be done on a large assortment of public data.

    This information revolution will no longer allow companies to operate in secrecy and will provide people with the data they need to avoid future bailouts and economic turmoil.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Monday 14th March

    In Salon D, Hilton Austin Downtown

  • Social-Powered Ethics: Healthcare Faces a New Curve

    by Matt Cyr and Carissa Caramanis O'Brien

    Social media has seen rapid growth, but healthcare, a highly regulated and sometimes conservative industry, started as a somewhat reluctant player. Challenged with the need to comply with HIPAA guidelines as well as FDA marketing policies--even before the agency had addressed social media--healthcare organizations and their audiences were left to figure it out as they went along.

    Led by some smart innovators, social health emerged in 2010 as a force to be reckoned with. Still, there have been missteps as well as successes, and many questions remain. Chief among them is the ethics of social media in healthcare, and how transparency may or may not be the ultimate cure-all. Two social health advocates--a leading social health consultant and an executive from one of the nation's premier hospitals--will lead an interactive discussion to explore the multifaceted challenge of social-powered ethics in healthcare.

    Some of the topics they'll tackle include the birth of the fPatient, the over/under on disclosure, the friendly ghostwriter, and turning regulatory and legal into champions. Attendees will help shape the conversation and walk away with actionable strategies to apply to their social media efforts.

    At 3:30pm to 4:30pm, Monday 14th March

    In Trinity, Hilton Garden Inn Austin Downtown

Tuesday 15th March 2011

  • The Convergence of Traditional and Internet TV

    by Todd Weaver, Michael Petricone and Ned Sherman

    With Google TV and other over-the-top (OTT) services hitting the market, service providers (cable and satellite) and many broadcasters are expressing concern over cord-cutting and other issues at the intersection of television and the Internet. This session will look at the legal and business issues surrounding OTT services, including the protection of the broadcasters' content and advertising, as well as the issues surrounding ivi TV, the Seattle-based company that is being sued by a group of broadcasters who are seeking to stop it from retransmitting their over-the-air content. How should the courts and policy-makers act or not act to ensure the right balance between content protection and innovation at the intersection of television and the Internet?

    At 12:30pm to 1:30pm, Tuesday 15th March

    In Room 13AB, Austin Convention Center