Sessions at SXSW Interactive 2011 about Science Fiction

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Saturday 12th March 2011

  • So Long, and Thanks for All the Babelfish

    by Tim Holden

    Will 2011 be the year of the Universal Translator? As this science fiction dream teeters over the horizon, what can and should we do now to prepare for a time when the translation robot, not the search engine, becomes the single most important audience for your site? Will SEO give way to TEO? Does language need its own subtext markup? And when on Earth is Microsoft Word going to replace its 'Bold' button with a 'Strong' one? Lay aside your Google Goggles and iLingual apps (just for 60 minutes or so), and enjoy a session that's packed full of accessible translation theory, insight into the working processes of web copywriters, and more than the occasional riff on Douglas Adams.

    At 9:30am to 10:30am, Saturday 12th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

  • How Does SciFi Influence Our Future Cities?

    by Igor Schwarzmann, Adam Greenfield and Jo Guldi

    How do you imagine the future of our cities?

    Flying cars like in 5th Element or maybe fully automatic car systems like in Minority Report? A lot of green spaces like on the Star Trek version of future Earth or maybe more like the dark, wet streets in Blade Runner? Will we live on a planet that resembles Star Wars' Coruscant city-planet idea or will it be something stick to our mix of urban and rural environments? Is something like Cisco's New Songdo in South Korea more fiction or reality? How would most people perceive IBM's Smart Cities plans?

    Currently, there is almost no topic discussed as intensely as the future of urban environments. No wonder, since studies show the projection that by 2050 almost 75 percent of the then 9 billion people on this planet will live in megacities. We want to compare the current developments with the ones we know from fiction, because we're highly influenced by those science fiction images that swirl in our heads.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Saturday 12th March

    In Salon F/G, Hilton Austin Downtown

Sunday 13th March 2011

Monday 14th March 2011

Tuesday 15th March 2011