Sessions at SXSW Interactive 2011 about Social Networks

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Friday 11th March 2011

  • Social Network Users' Bill of Rights: You Decide

    by Lisa Borodkin, Alexander Howard, Christina Gagnier and Jack Lerner

    The Facebook and Google privacy controversies of Spring 2010 highlighted the gap between technical innovation and user expectations on a global scale, leading representatives of various user constituencies to draft a definitive Social Media Users Bill of Rights for the 21st Century at the Computers, Freedom and Privacy Conference in San Jose, CA.

    The idea of a Social Network Users’ Bill of Rights (#billofrights) has been around for years, but no large user set has actually collated the key values and principles that should go into such a Bill of Rights and put them to a world-wide vote – until now. All privacy law is based to some degree on social norms.

    The panelists and other representatives of various user constituents drafted a definitive Social Media Users Bill of Rights. This kicked off a conversation between Facebook, the ACLU and others affected by technology’s expansion into daily life. The next step is to debate and have a public vote on it. The voting is open from now until June 15, 2011 – the anniversary of the date the U.S. government asked Twitter to delay its scheduled server maintenance as a critical communication tool for use in the 2009 Iran elections.

    As the preamble of the document reads, "We the Users," the “Bill of Rights” document has been released to the public for vetting and debate. This is an important step, both from a future activism and legislative perspective, in the fight to define our digital futures.

    Through this discussion, we will explore the evolution of privacy in the digital age, the changing relationship between users and online service providers, and the social, political and cultural ramifications of life in a networked world – and the SXSWi community will have a say in the development of a watershed document for user rights online.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Friday 11th March

    In Hill Country AB, Hyatt Regency Austin

Saturday 12th March 2011

  • Social Networking is Not Very Social

    by Drew Olanoff

    Social Networking as we know it today may become a thing of the past. In fact, it may already be. Teens and young adults everywhere are turning to their mobile devices as their very own social network and merely using lightweight tools such as texting to network, hang out, and meet new people. Is Facebook already dead to them? Was it ever alive in the first place? The mobile industry has evolved Social networking as we know it today.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Saturday 12th March

    In Big Bend, Hyatt Regency Austin

Sunday 13th March 2011

  • Legal Frontiers In Social Networks, Blogs and Beyond

    by Emilio Nicolas and Stephanie Chandler

    The presentation will highlight and discuss the major legal issues that interactive online service providers (e.g., wikis, social networking sites, weblogs, bulletin boards) should be aware of, including cyber-security, privacy concerns, clickwrap agreements, traditional and user-generated content rights clearance, open licensing, fair use, hot news misappropriation, the Digital Millennium Copyright Act, the Communications Decency Act, 18 U.S.C. §§ 2257-2257A, internet advertising and monetization, weblog endorsements, and litigation concerns.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Big Bend, Hyatt Regency Austin

    Coverage sketch note

  • Social Employees

    by Rick Marini

    Social networks are ubiquitous on the internet. With Millennials/Gen Y numbers rising in the workforce, can companies use internal social networks to their advantage? Will older employees participate? Do benefits of social networks, weblogs, Web 2.0 style sharing, tagging, and rating outweigh the risks to confidentiality and productivity?

    LEVEL: Intermediate

    At 12:30pm to 12:45pm, Sunday 13th March

    In Ballroom E, Austin Convention Center

  • Machines Trading Stocks on News

    by Adam Honore, Jacob Sisk, Armando Gonzalez and John Kittrell

    Trading on news is not new. Terminals have had news readers attached from the time trading went electronic. What is new is who, or what, is trading on news. Born from a hybrid of technological capability, electronification of the markets, algorithmic trading, and a little influence from the intelligence community, black box trading systems are now applying semantic analysis to trade on news items without a single human ever reading the story. While only 2% of trading firms were doing this two years ago, roughly one-third are exploring it today. This session looks at the data, drivers, and technology behind trading on unstructured content.

    LEVEL: Advanced

    At 3:30pm to 4:30pm, Sunday 13th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • Recommendation Engines: Going Beyond the Social Graph

    by Hunter Walk, Tom Conrad, Liz Gannes and Garrett Camp

    Do your 500 "friends" on social networks really know what you will like? How many of your friends' shared links that you click each day are interesting to you? The social graph brings trust and meaning to the web, but often creates information overload from over-sharing. And because real-time updates and feeds emphasize recency over relevance, rare gems often fall through the cracks. This talk will discuss the issues and considerations when designing a personalized discovery engine, one that combines the social, peer and taste graphs to produce relevant, peer-sourced recommendations and serendipitous discovery of new online content. StumbleUpon CEO Garrett Camp will go over the concepts and mechanisms behind such recommendation systems, and highlight findings from analysis of StumbleUpon's database of over 15 billion personalized stumbles.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Sunday 13th March

    In TX Ballroom 5-7, Hyatt Regency Austin