Sessions at SXSW Interactive 2011 about Spanish

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Saturday 12th March 2011

  • Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience

    by Laura Godfrey

    Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.

    LEVEL: Beginner

    At 11:45am to 12:00pm, Saturday 12th March

    In Ballroom E, Austin Convention Center

  • Internet Crisis Communications in Latin America

    by Oscar Rojas

    This session will be presented in SPANISH. Esta sesión será presentada en ESPAÑOL – Crisis de Comunicación en Internet en Latinoamérica. SXSW Latin America programming hashtag: #sxswLatAm
    The Internet is a great place for people to exchange opinions and complain about the things they don’t like. Enterprises, brands and famous people are continuously exposed to consumer anger. This can sometimes escalate into a crisis for corporate as well as personal brands.
    In this session I’ll try to define and explain what an online communication crisis is and what isn’t. I’ll provide examples of crises, including the most extreme cases, what to do after a crisis and suggestions for proactive actions to protect brands, companies, personal reputations, and how to facilitate conversations with people and consumers in case a crisis arises. My presentation is focused on Latin American companies and audiences, and explain the cultural differences in crisis communications between the U.S. and Latin American countries.
    - If you like our proposal and vote for it, please tell your friends on Twitter!
    I just voted for Crisis Communications On The Internet in Latin America at http://PanelPicker.sxsw.com You can vote for #sxswLatAm programming too!
    - Si te gusta nuestra propuesta y votarás por ella, ¡por favor dile a tus amigos en Twitter!
    Ya voté por Crisis Communications On The Internet in Latin America en http://PanelPicker.sxsw.com ¡Tú puedes votar para programación de #sxswLatAm también!

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Saturday 12th March

    In Rio, Hilton Garden Inn Austin Downtown

  • Latino Link: Marketing to Spanish-Speakers Using Digital Platforms

    by Ana Grace and Joe Kutchera

    Hispanics considerably over-index for using social media and mobile services relative to the general population. Yet many marketers don’t know where to begin when targeting this audience on digital platforms. In this session, you will discover key consumer personae of the Spanish-speaking audience online and learn from case studies about how leading marketers about engage this audience online and on mobile devices.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Saturday 12th March

    In Trinity, Hilton Garden Inn Austin Downtown


  • MEWTEN a Sustainable and Environmental Conscious Life Style [Cancelled?]

    by Andrés Eduardo Rodríguez Suazo

    This session will be presented in SPANISH

    Mewten is the new exchange platform that pose a barter in which it is not necessary that two characters (A and B) have the same needs, because the system searches, canalizes and interlaces data to get the best candidates to complete an exchange. It creates a circuit or chain between two or more people where they can satisfy their needs by exchanging what they have for what they need.
    Thus, you being the character A, you can give what is not useful for you to someone who needs it, we are going to call him character B, and it does not matter that he does not have what you need because character B will give what he does not need to the person who have what you need, in this case character C, this last character will give you character A what you need. We call to this process ABC factor; it is a chain system that can have the size the user decides.
    Mewten makes easy the contact between enterprises or people through the chain that the program finds in the data without the excusive need of money, we hope to contribute to create a new culture of sustainability. It will make the production to stop being finite linear to become a production in continues spiral .This new conscience would generate an economy of time and energy all around the world. By doing this we will contribute in a small part to the fight against natural disasters created by global warming and the accumulation of garbage in our planet.

    Appreciate your support

    LEVEL: Intermediate