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Sessions at SXSW Interactive 2011 about Sports

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Saturday 12th March 2011

  • Social Media and the NBA: Where It's @

    by Tariq Ahmad

    Research on the NBA is vast. Research on social media is growing. But research on the intersection of the NBA and social media is very limited. I conducted research on how NBA fans use social media (specifically Facebook and Twitter) to support their favorite NBA teams, and results will be discussed. This presentation will also show how social media is changing the way NBA fans connect and keep up with their favorite teams, how teams are reaching out to fans, and how teams can improve their social media presence. Examples of how teams are using social media to connect with fans, as well as suggestions on how teams of all sports and sports leagues can make better use of social media to engage their fans will also be discussed.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Saturday 12th March

    In TX Ballroom 5-7, Hyatt Regency Austin

Sunday 13th March 2011

  • Sports & Music: Perfect Harmony

    by Brian Jennings

    Technology has radically altered the face of the music industry; the marketing platforms of yesteryear are no longer sufficient for audience development and distribution. As a result, the industry must rely on new platforms - Internet, mobile, on-demand, social networks - to drive demand. The proposed presentation will examine how professional sports has emerged as another powerful new platform for the music industry to help drive demand, engagement, distribution and revenue. Attendees of this presentation will learn about:

    • The natural synergies between the music industry and pro sports
    • The demographic overlays
    • The wealth of potential integrations between music and sports (products, merchandise, events, etc.)
    • The artists and leagues/teams that are innovating in this area
    • Future development and distribution opportunities between artists and leagues/teams

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In TX Ballroom 5-7, Hyatt Regency Austin

Monday 14th March 2011

  • How Blogs With Balls Are Saving Sports Media

    by Darren Rovell, Spencer Hall, Dan Shanoff, A.J. Daulerio and Jemele Hill

    Film geeks, political buffs and gossip lovers may argue, but nowhere has the impact of blogging and podcasting been more dramatic in the past few years than the sports world. In a space dominated exclusively by those with access to the field, the press box and the locker room, the audience has grown completely accustomed to stories being broken by a fan with little more than a phone and a Twitter account almost overnight. Fans and voices outside the velvet rope of media credentialing are not only reporting on the stories of the day, they're making and breaking stories with increasing frequency. They're also emerging as some of the most important influencers, connecting directly with one of the most coveted audience demographics filled with young, passionate adults.

    How has this democratization disrupted the existing models for big sports leagues, teams, players, coaches and media outlets? What can other industries learn from the creative and technical innovators in sports media today? What challenges and advances within are other industries and communities ignoring at their peril?

    LEVEL: Beginner

    At 9:30am to 10:30am, Monday 14th March

    In Hill Country AB, Hyatt Regency Austin

Tuesday 15th March 2011

  • Nokia and Burton's 'Push Snowboarding' Collaboration

    by Stuart Wells, Nick Sargent, Tom Puukko and Matthew Knight

    When playing sport, have you ever wondered what it would be like to have a ‘car dashboard’ to tell you what’s happening; how quickly you were going? Measuring every turn? Timing every jump? Understanding how much ‘rush’ you were feeling? All on your cell phone? Push Snowboarding is doing exactly that by combining the power of the Nokia N8, External sensors and Nokia Fans worldwide. This session will give SxSW delegates the opportunity to speak with the people behind the scenes and see for themselves what the team from Nokia and Burton have put together. #pushsnowboarding

    At 12:30pm to 1:30pm, Tuesday 15th March

    In Grand Ballroom, AT&T Conference Center

  • Score! How Sporting Events Have Advanced Broadcast Technology

    by Mark Taylor

    Millions of people all over the world watched this year's World Cup matches. For the first time, people flocked not just to bars or living rooms, but their desktop.

    Thanks to advances in broadcasting technology brought on in no small part by the sports broadcasting industry, viewers saw the action and could even begin to customize their viewing experience online in HD.
    Level 3 provided end-to-end support to broadcasters around world to help enable that event delivery from signal capture to consumption.

    What do events like this mean for the future of broadcasting? Have we reached a turning point for the mainstream adoption of live online events? What are technology partners and enablers like Level 3 doing to advance what's possible?

    From the Super Bowl to the Tour de France to the World Cup, major sporting events have been the catalyst for significant developments in broadcast technology. And along the way, Level 3 Communications has worked with these broadcasters to push the envelope of what's possible - from uncompressed HD to 3D delivery to iPhone streaming.

    Mark Taylor will discuss specific examples of how sports broadcasters and their technology partners have helped advance technology in broadcast delivery as well as the role Level 3 has played in the process each step of the way, working with broadcasters and content owners to push the boundaries of what's possible in event delivery.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Tuesday 15th March

    In TX Ballroom 2-4, Hyatt Regency Austin