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Like the web, startups are transforming the world of conferences, and the action is in local and niche events. We'll explore how you can produce a world-class event that attracts a national audience by tapping into engaged niche audiences and regional passions. New technology in ticketing, marketing, and communicating makes it possible to produce an world-class event on a minor-league budget. By tapping into the lessons learned from producing open source 'camps', conference startups are more engaging, more authentic, and more community focused.
With a focus on audience engagement, inspiring passions and building bonds between attendees, these startup conferences are creating a holistic conference approach onstage and offstage before and after the event.
These panelists are launching the next generation SXSW's right now and you can too. BoCo, Big Omaha, Mom 2.0 Summit, TribeCon and the TEDx conferences are some of the new conferences on the new must-attend circuit. Learn how SXSW is actually incubating and inspiring this new generation of events and how you can produce the next startup conference hit.
You’re starting a startup, running a blog professionally, investing in other startups, or otherwise doing "the geek thing," and yet ... you know that your identity is rooted even more in the little one at home who’s toddling around in a playpen, learning teamwork on a soccer field, working on a science fair experiment, or otherwise doing "the kid thing."
How do you balance your role as a parent with your role as a co-founder? How do you reconcile these two worlds, each of which would happily consume you completely? How much do you rely on your (life) partner? Your (business) partners? How do you reconcile the tension between these two worlds?
A panel of rockstar parents/startup cofounders will share their secrets of success, their awkward failures, and their startup / parenting war stories.
Eric Ries (Co-founder of IMVU / Author & Founder of “The Lean Startup”) is sought after worldwide for the methodology he advocates for both startups and large companies. In this session, Eric explains why most startups fail, how The Lean Startup has revolutionized entrepreneurship, and what you can do TODAY to improve your odds of building a game-changing product. Then you’ll hear case studies on Lean Building from folks who’ve iterated the hell out of their products…and won.
More than ever, brands are getting into the digital innovation game – and not just the technology and electronics companies we’ve come to expect. It comes down to the new ways brands are participating in digital innovation, how they’re supporting it, and why is it imperative that they do so. This flash panel uses PepsiCo10, an “innovation incubator” that sought to pair start-ups with brands, as a case study and discussion starter on the topic.
Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation.
As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.
Who will win the King of the Apps Showdown? YOU DECIDE! Play judge alongside Robert Scoble, Eric Ries, Dave McClure, Bill Boebel, and Stacey Higginbotham for a startup showdown. The winner gets $10,000 in cash & prizes, provided by the awesome folks at Rackspace.
by Andes Barreto
The Latin American startup scene is blowing up. From Guadalajara to Patagonia, there is an exponential growth of emerging technology ventures.
What inspired this new growth set off this explosion? A few trail-blazing tech and new media start-ups that cashed out big time. Companies, such as Brazilian shopping comparison site Buscapé’s $374M acquisition by Naspers, and ClanDescuento.com’s acquisition by Groupon, have proven that the inspired a start-up wave in Latin America is alive an kicking. that's making investors and even the U.S. technology press take notice.
In this panel, composed of some of Latin America’s top entrepreneurs, we’ll discuss the opportunities and challenges for startups in the region.
The advent of cheap technology that has enabled technical innovation on a scale never seen before.
The cultural shift away from the traditional Latin American hierarchical model towards a culture of entrepreneurship and innovation that has enabled this growth.
The historical lack of venture capital being allocated to the consumer web or technology sector, and what’s changing now.
How startups have adjusted to this reality by making their operations very lean and efficient and in some cases, aiming for and, in some cases, achieving their break even points quicker.
After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?
On the panel:
Gloria Lin, Head of Biz Ops for Flipboard
Charlie Taylor, GM of Digital for Volkswagon America
Kaitlyn Trigger, Sr. Strategist at AKQA
Jay Adelson, CEO of SimpleGeo, Cofounder Revision3, former CEO of Digg
The difference between success and failure is your ability to pivot – fast. Learn how to more quickly recognize the signs of a pivot point, and how to pull the trigger when it counts. This session is sponsored by 500 Start Ups.
by Joshua Baer
Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, catch an investor's interest, or just explain what you do to your mom. Learn about the 5 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator, Ignite, DEMO, and many other competitions.
This is not for beginners! These investors have seen thousands of pitches and invested in hundreds of companies. Come to this presentation after you’ve already given your pitch a 100 times and are really ready to take it to the next level.
First I’ll spend 20 minutes talking about the 5 secrets and show some killer examples. Then the panel of investors will take five volunteers from the audience and work with them to improve their 2 minute pitch. Come prepared!
And just to eat my own dog food, here is a 5 minute elevator pitch for this presentation!
Steve Blank is one of the world’s leading experts on entrepreneurship – nab a seat if you’re lucky and get the inside track on what it takes to be a NextGen Entrepreneur, how company-building is changing, and how you need to up your competitive edge. This session is sponsored by 500 Start Ups.
There are thousands of women out there innovating and starting businesses across sectors; so why all the negativity in the media? Every week brings a slightly different take on the where-are-women-in-business article. Some look at venture funding, others look at women's representation in specific sectors, but they all have the same theme - women can't seem to get it together when it comes to business.
This panel approaches the issue of women in startups from two key angles. First, the assertion that woman are non-existent simply isn't true anymore. The real stories need to come to the forefront. And second, you can only complain about a problem for so long before it's time to deliver a solution.
Women in startups are simply tired of the bad rap media has stamped on them so, they're coming forward to talk about the real issues. Like, why are women inherently less inclined to sell themselves? There are multiple reasons behind this but the basic truth is that many of us need more urging to boast of our talents.
Overall, there are all sorts of factors that play into women's roles in startups such as the fact that many women entrepreneurs are also primary caregivers of children, household managers, family financial planners, etc. Not to mention, the age-old-truth that we are trained as a society to think women have a harder time with their careers. Let's face it girls - it's time for a change.
The business plan, as a tool to lure potential investors, secure early customers, and guide the direction of your business, is a dying construct. Smart entrepreneurs realize that a prototype is worth a thousand business plans. This panel will focus on prototypes as a tool to accelerate the success of your business, and will have a particular emphasis on the role of prototyping in business modeling, fund raising, product development, and sales. We'll talk specifically about how prototyping can allow you to more efficiently allocate resources (both talent, time and money), discover customers’ unmet needs, outsmart the competition, and move potential investors from interested to infatuated.
There is no doubt that the folks at 4 Times Square are big media, however, in the last year there has been a shift in thinking at Conde Nast, where folks have been creatively working with start ups both inside and out of the company. Hear how.
Former entrepreneur, current investor and innovation community leader Charlie O'Donnell will discuss five different patterns of failure often seen in startups that don't make it. It will cover how entrepreneurs can derisk their ideas, maintain momentum, and take advantage of opportunities early on in a company's life cycle. Patterns of failure include: 1) Failure to zero in on a sector's most pressing pain point. 2) Not leaving enough time or financing to iterate on an idea. 3) Failure to create short term milestones that create value. 4) Failure to capture industry attention and mindshare. - 5) Failure to build a realistic customer acquisition engine.
Getting big is a great problem, but rapid and unexpected growth can be filled with peril – both from a technology perspective and ability to continue delivering on your company’s core promise to consumers. Join industry veterans that have experienced this dilemma as they share lessons on how to limit unpredictability in today’s connected social world of the cloud, Web, and multiple devices. From starting small in your kitchen and growing to support thousands of users to running a business whose data stores jump from gigabytes to terabytes; or coming up with the next big thing that established behemoths want to mimic—if they can’t buy you first. Hear how firms like Graphic.ly, Redbox, Dodgeball, and Mediabank survive and thrive as they manage growth.
"What we have here is a failure to communicate." This famous line (spoken to Paul Newman in Cool Hand Luke) aptly describes the relationship that can develop between a Web site publisher and the site's developer. We'll examine real-world examples (some hilarious, others downright frightening) and discuss strategies to help non-techie entrepreneurs communicate effectively with their tech/development team.
This panel will help your bootstrapped startup avoid being taken for a ride.
With nearly 2 billion people online worldwide and the potential for online startups to become the next big thing overnight, companies must be prepared to handle the massive amounts of traffic they strive to acquire.
However, not everyone with an idea for a potentially successful website is a network engineer. This panel will inform those who run startups, or companies that are thinking about changing their infrastructure strategy, about the latest options for building out the networks from multiple executives who have had success with the options on both ends of the spectrum, hand build servers to 100% in the cloud.
Panelist will discuss options in infrastructure housing, such as: in-house, outsourced or in the cloud. They will also address the pros and cons of each, what kind of business models will benefit the most from which network configuration, and the immediate and long-term costs involved.
Have you ever looked at the Sky Mall catalog and say to yourself "How have I gone this long without an ankle air conditioner?"
Probably not but the fact is that there are a lot of start ups and more will be formed before you finish reading this description. It's getting harder and harder to get the attention you need to prosper and reach your prospective audience but that doesn't mean it is impossible!
This talk is going to cover a few tricks and tips for actually marketing your business from a start up perspective and you may be surprised that this talk isn't going to be all about Social Media!
11th–15th March 2011