Sessions at SXSW Interactive 2011 about Startups

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Friday 11th March 2011

  • Conference Startups: Grassroots Innovation Rocking the Event World

    by Patrick Vlaskovits and Chris Schultz

    Like the web, startups are transforming the world of conferences, and the action is in local and niche events.  We'll explore how you can produce a world-class event that attracts a national audience by tapping into engaged niche audiences and regional passions. New technology in ticketing, marketing, and communicating makes it possible to produce an world-class event on a minor-league budget.  By tapping into the lessons learned from producing open source 'camps', conference startups are more engaging, more authentic, and more community focused.

    With a focus on audience engagement, inspiring passions and building bonds between attendees, these startup conferences are creating a holistic conference approach onstage and offstage before and after the event.

    These panelists are launching the next generation SXSW's right now and you can too.  BoCo, Big Omaha, Mom 2.0 Summit, TribeCon and the TEDx conferences are some of the new conferences on the new must-attend circuit.  Learn how SXSW is actually incubating and inspiring this new generation of events and how you can produce the next startup conference hit.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Trinity, Hilton Garden Inn Austin Downtown

  • The Life of the Startup Parent

    by Joshua Porter and Charlie Park

    You’re starting a startup, running a blog professionally, investing in other startups, or otherwise doing "the geek thing," and yet ... you know that your identity is rooted even more in the little one at home who’s toddling around in a playpen, learning teamwork on a soccer field, working on a science fair experiment, or otherwise doing "the kid thing."

    How do you balance your role as a parent with your role as a co-founder? How do you reconcile these two worlds, each of which would happily consume you completely? How much do you rely on your (life) partner? Your (business) partners? How do you reconcile the tension between these two worlds?

    A panel of rockstar parents/startup cofounders will share their secrets of success, their awkward failures, and their startup / parenting war stories.

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Rio Grande B, Marriott Courtyard Austin Downtown/Convention Center

Saturday 12th March 2011

  • The Lean Startup: 10 Reasons Most Startups FAIL

    by Parker Thompson , Pascal-Louis Perez, Eric Ries and Ash Maurya

    Eric Ries (Co-founder of IMVU / Author & Founder of “The Lean Startup”) is sought after worldwide for the methodology he advocates for both startups and large companies. In this session, Eric explains why most startups fail, how The Lean Startup has revolutionized entrepreneurship, and what you can do TODAY to improve your odds of building a game-changing product. Then you’ll hear case studies on Lean Building from folks who’ve iterated the hell out of their products…and won.

    At 9:30am to 10:30am, Saturday 12th March

    In Room 204, AT&T Conference Center

  • Brands and digital R&D: PepsiCo10

    by Tracy Kobeda Brown

    More than ever, brands are getting into the digital innovation game – and not just the technology and electronics companies we’ve come to expect. It comes down to the new ways brands are participating in digital innovation, how they’re supporting it, and why is it imperative that they do so. This flash panel uses PepsiCo10, an “innovation incubator” that sought to pair start-ups with brands, as a case study and discussion starter on the topic.

    At 10:30am to 11:15am, Saturday 12th March

    In Meeting Room 2, Austin Convention Center

  • Startup America: Reducing Barriers

    by Aneesh Chopra, Ronnie Chatterji, Sean Greene and Scott Case

    Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation.

    As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.

    At 11:00am to 12:00pm, Saturday 12th March

    In Grand Ballroom, AT&T Conference Center

  • The Lean Startup: King of the Apps Showdown

    by Robert Scoble, Stacey Higginbotham, Dave McClure and Bill Boebel

    Who will win the King of the Apps Showdown? YOU DECIDE! Play judge alongside Robert Scoble, Eric Ries, Dave McClure, Bill Boebel, and Stacey Higginbotham for a startup showdown. The winner gets $10,000 in cash & prizes, provided by the awesome folks at Rackspace.

    At 11:00am to 12:00pm, Saturday 12th March

    In Room 204, AT&T Conference Center

  • Cashing Out: Start-up Successes in Latin America

    by Andes Barreto

    The Latin American startup scene is blowing up. From Guadalajara to Patagonia, there is an exponential growth of emerging technology ventures.

    What inspired this new growth set off this explosion? A few trail-blazing tech and new media start-ups that cashed out big time. Companies, such as Brazilian shopping comparison site Buscapé’s $374M acquisition by Naspers, and ClanDescuento.com’s acquisition by Groupon, have proven that the inspired a start-up wave in Latin America is alive an kicking. that's making investors and even the U.S. technology press take notice.

    In this panel, composed of some of Latin America’s top entrepreneurs, we’ll discuss the opportunities and challenges for startups in the region.

    The advent of cheap technology that has enabled technical innovation on a scale never seen before.

    The cultural shift away from the traditional Latin American hierarchical model towards a culture of entrepreneurship and innovation that has enabled this growth.
    The historical lack of venture capital being allocated to the consumer web or technology sector, and what’s changing now.

    How startups have adjusted to this reality by making their operations very lean and efficient and in some cases, aiming for and, in some cases, achieving their break even points quicker.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Saturday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Why Can't Startups and Advertisers Play Nice?

    by Jay Adelson, Kaitlyn Trigger, Charlie Taylor and Gloria Lin

    After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?

    On the panel:
    Gloria Lin, Head of Biz Ops for Flipboard
    Charlie Taylor, GM of Digital for Volkswagon America
    Kaitlyn Trigger, Sr. Strategist at AKQA
    Jay Adelson, CEO of SimpleGeo, Cofounder Revision3, former CEO of Digg

    At 12:30pm to 1:30pm, Saturday 12th March

    In Salon C, Hilton Austin Downtown

  • The Lean Startup: Your Startup Sucks. Pivot to Win.

    by Manuel Rosso, Sean Ellis and David Cancel

    The difference between success and failure is your ability to pivot – fast. Learn how to more quickly recognize the signs of a pivot point, and how to pull the trigger when it counts. This session is sponsored by 500 Start Ups.

    At 2:00pm to 3:00pm, Saturday 12th March

    In Room 204, AT&T Conference Center

    Coverage slide deck

  • Five Secrets to a Killer Elevator Pitch

    by Joshua Baer

    Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, catch an investor's interest, or just explain what you do to your mom. Learn about the 5 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator, Ignite, DEMO, and many other competitions.

    This is not for beginners! These investors have seen thousands of pitches and invested in hundreds of companies. Come to this presentation after you’ve already given your pitch a 100 times and are really ready to take it to the next level.

    First I’ll spend 20 minutes talking about the 5 secrets and show some killer examples. Then the panel of investors will take five volunteers from the audience and work with them to improve their 2 minute pitch. Come prepared!

    And just to eat my own dog food, here is a 5 minute elevator pitch for this presentation!

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Saturday 12th March

    In Salon AB, Hilton Austin Downtown

    Coverage video

  • The Lean Startup: Steve Blank on NextGen Entrepreneurs

    by Steve Blank, Andres Glusman and Hiten Shah

    Steve Blank is one of the world’s leading experts on entrepreneurship – nab a seat if you’re lucky and get the inside track on what it takes to be a NextGen Entrepreneur, how company-building is changing, and how you need to up your competitive edge. This session is sponsored by 500 Start Ups.

    At 3:30pm to 4:30pm, Saturday 12th March

    In Room 204, AT&T Conference Center

    Coverage slide deck

  • Where Are The Women in Startups? Um, Everywhere!

    by Carla Thompson and Meghan Casserly

    There are thousands of women out there innovating and starting businesses across sectors; so why all the negativity in the media? Every week brings a slightly different take on the where-are-women-in-business article. Some look at venture funding, others look at women's representation in specific sectors, but they all have the same theme - women can't seem to get it together when it comes to business.

    This panel approaches the issue of women in startups from two key angles. First, the assertion that woman are non-existent simply isn't true anymore. The real stories need to come to the forefront. And second, you can only complain about a problem for so long before it's time to deliver a solution.

    Women in startups are simply tired of the bad rap media has stamped on them so, they're coming forward to talk about the real issues. Like, why are women inherently less inclined to sell themselves? There are multiple reasons behind this but the basic truth is that many of us need more urging to boast of our talents.

    Overall, there are all sorts of factors that play into women's roles in startups such as the fact that many women entrepreneurs are also primary caregivers of children, household managers, family financial planners, etc. Not to mention, the age-old-truth that we are trained as a society to think women have a harder time with their careers. Let's face it girls - it's time for a change.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Saturday 12th March

    In Rio Grande A, Marriott Courtyard Austin Downtown/Convention Center

Sunday 13th March 2011

  • My Prototype Beat Up Your Business Plan

    by Kristian Andersen, Jeffrey Kalmikoff, Kendra Shimmell and Ade Olonoh

    The business plan, as a tool to lure potential investors, secure early customers, and guide the direction of your business, is a dying construct. Smart entrepreneurs realize that a prototype is worth a thousand business plans. This panel will focus on prototypes as a tool to accelerate the success of your business, and will have a particular emphasis on the role of prototyping in business modeling, fund raising, product development, and sales. We'll talk specifically about how prototyping can allow you to more efficiently allocate resources (both talent, time and money), discover customers’ unmet needs, outsmart the competition, and move potential investors from interested to infatuated.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Sunday 13th March

    In Salon AB, Hilton Austin Downtown

    Coverage slide deck

  • Conde Nast in Start Up Mode

    by Andrew Siegel and Mark Johnson

    There is no doubt that the folks at 4 Times Square are big media, however, in the last year there has been a shift in thinking at Conde Nast, where folks have been creatively working with start ups both inside and out of the company. Hear how.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Sunday 13th March

    In S. Capitol View, Sheraton Austin Hotel at the Capitol

  • The Five Startups You Meet in the Deadpool

    by Ben Lerer, Emily Hickey, Charlie O'Donnell and Christine Herron

    Former entrepreneur, current investor and innovation community leader Charlie O'Donnell will discuss five different patterns of failure often seen in startups that don't make it. It will cover how entrepreneurs can derisk their ideas, maintain momentum, and take advantage of opportunities early on in a company's life cycle. Patterns of failure include: 1) Failure to zero in on a sector's most pressing pain point. 2) Not leaving enough time or financing to iterate on an idea. 3) Failure to create short term milestones that create value. 4) Failure to capture industry attention and mindshare. - 5) Failure to build a realistic customer acquisition engine.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Sunday 13th March

    In Salon AB, Hilton Austin Downtown

Monday 14th March 2011

  • Bootstrap Underdog? Mainstream Overload? Or Both?

    by Mark Achler, Micah Baldwin, Chris Bernard, Chris Maliwat and Ben Lowinger

    Getting big is a great problem, but rapid and unexpected growth can be filled with peril – both from a technology perspective and ability to continue delivering on your company’s core promise to consumers. Join industry veterans that have experienced this dilemma as they share lessons on how to limit unpredictability in today’s connected social world of the cloud, Web, and multiple devices. From starting small in your kitchen and growing to support thousands of users to running a business whose data stores jump from gigabytes to terabytes; or coming up with the next big thing that established behemoths want to mimic—if they can’t buy you first. Hear how firms like Graphic.ly, Redbox, Dodgeball, and Mediabank survive and thrive as they manage growth.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Salon D, Hilton Austin Downtown

  • Your Web Developer Thinks You're an Idiot

    by Babette Pepaj

    "What we have here is a failure to communicate." This famous line (spoken to Paul Newman in Cool Hand Luke) aptly describes the relationship that can develop between a Web site publisher and the site's developer. We'll examine real-world examples (some hilarious, others downright frightening) and discuss strategies to help non-techie entrepreneurs communicate effectively with their tech/development team.

    This panel will help your bootstrapped startup avoid being taken for a ride.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Rio Grande A, Marriott Courtyard Austin Downtown/Convention Center

  • Scalability: Covering Your Rear with a Good Backend

    by Robert Scoble, Aaron Emigh, Jack Levin, David Michaels and Stacey Higginbotham

    With nearly 2 billion people online worldwide and the potential for online startups to become the next big thing overnight, companies must be prepared to handle the massive amounts of traffic they strive to acquire.

    However, not everyone with an idea for a potentially successful website is a network engineer. This panel will inform those who run startups, or companies that are thinking about changing their infrastructure strategy, about the latest options for building out the networks from multiple executives who have had success with the options on both ends of the spectrum, hand build servers to 100% in the cloud.

    Panelist will discuss options in infrastructure housing, such as: in-house, outsourced or in the cloud. They will also address the pros and cons of each, what kind of business models will benefit the most from which network configuration, and the immediate and long-term costs involved.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Monday 14th March

    In Ballroom C, Austin Convention Center

    Coverage sketch note

Tuesday 15th March 2011