Sessions at SXSW Interactive 2011 about SXSW

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Friday 11th March 2011

  • Help Save SXSW from Marketer Douchebaggery

    by Nihal Mehta, Ryan Daume, Emily Hickey, Ben Essen and Zeb Dropkin

    Is SXSWi in danger of being ruined by the influx of marketers to the conference?

    Coming off of SXSWi 2010, Jolie O'Dell struck a cord with her post WHY SXSW SUCKS
    "Too many people, not enough tech... dodging and evading these shallow douchebags... only to find swarms of douchebags showing up an hour or so after the location is made known..."

    We're bringing some smart, caring minds together to move the chatter in the halls into the light of a focused panel. The elephant in the room is being put on center stage. Can SXSWi adapt, or will it be overrun? Has the conference jumped the shark? Voices for both the techie/creator side and the marketer side will make up the panel.

    We're aiming to land on solutions - this is not a bitch session. How can we address the challenges of a changing audience and optimize for the conference for valuable interactions? Are some social ground rules called for?What will the audience for SXSWi 2015 look like? Can we envision how that it could kick ass?

    This challenge is not unique to SXSWi. We see communities struggling similarly to adapt and build value. We can learn from their mistakes and solutions.

    This conference is as resilient as it's participants. If you show up, it will to.

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Ballroom F, Austin Convention Center

    Coverage video

  • How To Not Be A Douchebag at SXSW

    by Laughing Squid, Ed Hunsinger and Amber Osborne

    Back by popular demand! Whether you're a first-time SXSW Interactive attendee or a veteran, this humorous and informative conversation will help you make the most of SXSW. You'll learn what actions and behaviors to avoid so you don't get tagged as "doing it wrong". We'll also share advice on how to meet new people, navigate the parties, and have fun the without being "that guy/girl".

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 10AB, Austin Convention Center

  • How to Rawk Out at SXSW Interactive

    by Gianfranco Chicco, Mark Couvillion, Christine Auten, J Smith and Neil Petty

    A light-hearted and informative introduction to optimizing your SXSW
    experience (juggling parties, panels, getting around and staying
    chargedup) from seasoned conference veterans.

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 18ABCD, Austin Convention Center

    Coverage link

  • SXSW Newcomer / Veteran Meet Up

    by Tammy Lynn Gilmore

    Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.

    At 2:00pm to 3:00pm, Friday 11th March

    In Room 615AB, Hilton Austin Downtown

  • SXSW Newcomer / Veteran Meet Up

    Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.

    At 5:00pm to 6:00pm, Friday 11th March

    In Room 615AB, Hilton Austin Downtown

  • Kick off Party at SXSW 2011

    At Enzo (801 W. 5th) — Hosted by TechSet

    At 8:00pm to 8:00pm, Friday 11th March

Saturday 12th March 2011

  • You CAN Get There from Here: SXSWIA Navigation

    by Eric Young and Ewan Spence

    For the myriad new comers to SXSW and Austin this will present an overview of the downtown area, including how to find an address (East vs. West 6th street), transportation options including party shuttles, hotel shuttles, buses, cabs, and good old fashioned walking. You will learn where all the party lounges are, how to get to them, and also noted restaurants in the area.

    At 11:00am to 12:00pm, Saturday 12th March

    In Brazos 2/3, Marriott Courtyard Austin Downtown/Convention Center

  • SXSW Newcomer / Veteran Meet Up

    Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.

    At 12:30pm to 1:30pm, Saturday 12th March

    In Victorian Room, Driskill Hotel

  • IPL Meet Up

    This timeslot is for people who worked in the IPL (Interactive Panel Liaison) program to meet, interact and share war stories.

    At 3:30pm to 4:30pm, Saturday 12th March

    In Room 616AB, Hilton Austin Downtown

Sunday 13th March 2011

  • SXSW Newcomer / Veteran Meet Up

    Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.

    At 11:00am to 12:00pm, Sunday 13th March

    In Room 615AB, Hilton Austin Downtown

  • SXSW Newcomer / Veteran Meet Up

    Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.

    At 12:30pm to 1:30pm, Sunday 13th March

    In Victorian Room, Driskill Hotel

  • A World Without SXSW

    by B. Bonin Bough

    Where would we be without South by Southwest?

    Imagine it: Less connected. Less culturally forward and exciting. Less innovative.

    For years, the event has been at the forefront of emerging trends in technology and culture. Before they were household names, platforms like Twitter and Foursquare got their start in Austin. SXSW continues to be the gathering place for the top innovators and entrepreneurs in the digital space, as they come together to chart the future not only of technology, but also for a society that is approaching 100% digital.

    B. Bonin Bough, Global Director of Digital and Social Media at PepsiCo, will explain how the tremendous pace of change today makes the SXSW community more important than ever, especially for businesses. While society at large has embraced the digital transformation, organizations have fallen behind, to the peril of many. Digital Fitness - having the right mindset, capabilities, and resources to thrive in a digital world - is now a primary factor in driving long-term business success for many global companies. And as Bonin will detail, the personalities and emerging technology start-ups that make up the SXSW community are some of the most important partners contributing to Digital Fitness inside organizations like PepsiCo.

    In his presentation, he will share highlights from a pre-event interview series where innovators are asked to tackle the same question: "what would the world look like without South by Southwest?" He will also discuss his personal history with SXSW, how a euphoric day seven years ago at SXSW changed his own life when he won a People's Choice Award and met the love of his life on a single night. Bonin will talk about why he continues to fall in love year after year with everything this event has to offer, and the role he sees for the SXSW community in driving digital fitness at PepsiCo and beyond.

    At 3:30pm to 4:30pm, Sunday 13th March

    In Grand Ballroom, AT&T Conference Center

Monday 14th March 2011

  • SXSW Newcomer / Veteran Meet Up

    Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.

    At 3:30pm to 4:30pm, Monday 14th March

Tuesday 15th March 2011

  • SXSW Newcomer / Veteran Meet Up

    Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.

    At 11:00am to 12:00pm, Tuesday 15th March

    In Room 615AB, Hilton Austin Downtown

  • The SXSW PanelPicker: Can It Predict the Future?

    by Neil Hueston, Juan Moreno, Jonathan Spillman, Lindsey Simon and Toni Wallace

    Since its inception, the SXSW Interactive PanelPicker has provided a unique avenue for everyday movers and shakers to project their voice in front of industry peers. This panel will chronicle the idealist origin and creation of the PanelPicker proposal system and follow its historical path of growth and evolution throughout the years.

    In addition, 2011 industry trends and an overview of the current interactive landscape (a product of the expansive PanelPicker database) will be analyzed and dissected. The panel will conclude with a look into the future, and how PanelPicker can be utilized as a tool to help predict and identify emerging interactive industry trends.

    At 11:00am to 12:00pm, Tuesday 15th March

    In Salon H, Hilton Austin Downtown

    Coverage slide deck

  • SXSW Newcomer / Veteran Meet Up

    Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.

    At 12:30pm to 1:30pm, Tuesday 15th March

    In Victorian Room, Driskill Hotel

Unscheduled

  • Italy Technology Summit

    by Gianfranco Chicco

    The Italy Technology Summit will provide an hour-long exploration of the new media scene in Italy. Speakers will cover the hottest new technologies in this country, as well as identifying key players and key companies, current investment opportunities and the kinds of programs available for technology entrepreneurs. If you need a crash course regarding the newest tech-related developments in Italy, then be sure to attend this session!