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Sessions at SXSW Interactive 2011 about Tablets

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Saturday 12th March 2011

  • iPad Design Headaches (Take 2 Tablets, Call Me in the Morning)

    by Josh Clark

    The iPad and its entourage of Android tablets have introduced a new style of computing, confronting designers with unfamiliar aches and pains. Learn the symptoms (and fixes) for a range of new-to-the-world iPad interface ailments, including Greedy Pixel Syndrome, the dreaded Frankeninterface, and the "I Can't Believe It's Not Butter" bait and switch. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices (both iOS and Android). The presentation inoculates you against common problems with close-up looks at successful iPad apps from early sketches to final design. Genial bedside manner is administered by Josh Clark, author of the O'Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps: A Guide for Discriminating Downloaders."

    LEVEL: Advanced

Sunday 13th March 2011

  • Do Tablets Dream of Electric News?

    by Jennifer Brook and Erin Sparling

    News organizations are investing a lot of faith and hope into news apps for tablets. Although they have embraced the iPad in different ways, similar design, product, and user experience problems have surfaced. What strategies must be applied to craft design experiences that are more illustrious than the browser? Through taming APIs, feeds, and algorithms, can they entice readers, seasoned and new to make an app a part of their daily news consumption ritual? With stakeholders from both the print and digital world, how do teams surface, manage, and design for divergent expectations? We have made it through the launch, and subsequent updates to, the first news iPad apps and will discuss design considerations and constraints we’ve encountered through this process.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Sunday 13th March

    In N. Capitol View, Sheraton Austin Hotel at the Capitol

    Coverage write-up

Monday 14th March 2011

  • Will News Apps Re-Invent Journalism?

    by Niran Babalola, Katharine Jarmul, Jon Lebkowsky, Chris Tomlinson and Aron Pilhofer

    Newspaper and magazine publishers tout applications for smart phones and tablets like the iPad as innovative revenue streams that will save their journalism by providing a new, more interactive kind of news experience integrated with emerging mobile technologies. Martin Nisenholtz, senior vice president of digital operations for The New York Times Company, called its news app "the best of print and the best of digital, all rolled up into one." Others are seeing the opportunity for integrated storytelling. How is this playing out, what are the early indications? Can publications replace losses from print subscriptions with application sales? Journalism organizations have tried diverse approaches. The Associated Press and BBC offer their app for free with an interface similar to the Web, and then embed advertising. Time and Wired offer a magazine experience that includes ads, but also comes with a per-issue price. Others are offering subscriptions along with the app. In this session, a group of experts will discuss the current state of news apps, emerging trends, and the future of professional news delivery.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Monday 14th March

    In Creekside, Sheraton Austin Hotel at the Capitol