Sessions at SXSW Interactive 2011 about Trends

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Tuesday 15th March 2011

  • Beyond Wordclouds: Analyzing Trends with Social Media APIs

    by Chris Busse

    There are many services that will generate wordclouds and simple graphs from the conversations on social media platforms such as Twitter and Facebook. These services use Application Programmer Interfaces (APIs) to access the data on the platforms then perform various analysis on that data. These tools are often very limited in their functionality, or are very expensive to use for large-scale ongoing analysis and even then they often don't cover all the needs of a dynamic organization.

    This presentation will demonstrate how to programmatically access the APIs of several social media platforms to pull out specific data, store it in a database, and perform custom analysis on it to meet the needs of various business cases.

    We'll take a look at how different social media platforms are better suited for gleaning different kinds of data. This includes Twitter and Facebook as well as various blog and location-based platforms. Specific business cases will be shown around marketing, communications, competitive intelligence, crisis management, and return on investment analysis.

    Attendees of this presentation will leave with a better understanding of how looking at the universe of online conversation as a whole can provide valuable insight into what consumers are thinking and interested in at any given moment.

    LEVEL: Advanced

    At 11:00am to 12:00pm, Tuesday 15th March

    In Ballroom C, Austin Convention Center

    Coverage slide deck

  • Internet Evolution: Hyperconnected, Hyper-real

    by Janna Anderson

    What are your fears and hopes for the future of the Internet?

    People who do not understand the potential threats may never get to benefit from the possible opportunities. Most technology experts foresee: wireless devices embedded in everything - including us; nearly invisible cameras recording activity in all public spaces; databases cataloguing our online actions; massive data centers that allow that information to be sorted and understood in new ways; changes in work and home environments as the Internet of Things and everyware applications become widespread and immersive, invisible, ambient, networked computing makes us available to more people in more ways. And what about the implications of a direct brain-to-computer interface?

    Join in a discussion aimed at illuminating the concerns that should be addressed today to prepare for the potential future scenarios predicted by experts as documented by Pew Internet & American Life Project surveys and other current research. Top trends already illuminated in expert surveys will be covered, and the audience will be invited to participate. We’ll also use an interactive element such as twtpoll.com to allow the group to speak out about best practices for the best future possible.

    LEVEL: Advanced

    At 11:00am to 12:00pm, Tuesday 15th March

    In Big Bend, Hyatt Regency Austin

  • The SXSW PanelPicker: Can It Predict the Future?

    by Neil Hueston, Juan Moreno, Jonathan Spillman, Lindsey Simon and Toni Wallace

    Since its inception, the SXSW Interactive PanelPicker has provided a unique avenue for everyday movers and shakers to project their voice in front of industry peers. This panel will chronicle the idealist origin and creation of the PanelPicker proposal system and follow its historical path of growth and evolution throughout the years.

    In addition, 2011 industry trends and an overview of the current interactive landscape (a product of the expansive PanelPicker database) will be analyzed and dissected. The panel will conclude with a look into the future, and how PanelPicker can be utilized as a tool to help predict and identify emerging interactive industry trends.

    At 11:00am to 12:00pm, Tuesday 15th March

    In Salon H, Hilton Austin Downtown

    Coverage slide deck