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Sessions at SXSW Interactive 2011 about Usability Testing

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Saturday 12th March 2011

  • Believe Me or Your Own Eyes: Eye-Tracking Entertainment

    by Karl Steiner, Kerin Smollen, Jesse Zolna and Ania Rodriguez

    “Who are you going to believe, me or your own eyes” said Groucho Marx or as the wikiquote page for Groucho tells us, the line was actually spoken by Chico Marx.

    This panel discussion will focus on the usage of eye-tracking to get quantifiable data to support what users see and what they don’t when they visit entertainment sites (e.g. sports, games, news, or book sites). While many entertainment sites use analytics to get information about user behavior, there is no way to measure the effectiveness of the visual aspect of their site. Users cannot rationally describe what they feel and what makes certain visual elements desirable; eye-tracking can help you measure such metrics.

    This panel will bring in user experience managers, directors, and/or vice presidents who have an eye-tracking lab or have used eye-tracking consultancies to get data to support the value of photography and video on their site.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Saturday 12th March

    In Ballroom C, Austin Convention Center

Tuesday 15th March 2011

  • Steve Krug Explains It All for You

    by Steve Krug

    Nowadays, Steve (Don’t Make Me Think) Krug is fixated on getting everyone to do their own usability testing. It’s almost sad, really. Bordering on an obsession. And it *would* be sad, except for the fact that usability testing turns out to be the best thing anyone can do to improve a Web site (or Web app, or desktop app, or iPad app—you get the idea) that they’re working on.

    Last year, he boiled down everything you need to know to do your own testing into 162 pages in his second book, Rocket Surgery Made Easy. Now, for people who haven’t got two hours to read a really short book (with lots of illustrations), he’s going to boil it down into a SxSW talk…complete with a live demonstration. You’ll leave the room ready—and eager--to start testing.

    At 5:00pm to 6:00pm, Tuesday 15th March

    In Ballroom A, Austin Convention Center

    Coverage slide deck

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