Add an eventSessions at SXSW Interactive 2011 about User Generated Content
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- Topic: User Generated Content
Friday 11th March 2011
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Got Great UGC, Poor Monetization?
What makes your user-generated content great? It’s the users. If they like it, they’ll come and stick around. So if they like what they see and you’ve got a high number of video views, how do make that work for your business? First, you have to realize that building an audience and monetizing UGC doesn’t require a special strategy, because everything your content business puts out into the world already comes from a socially-oriented vantage point. Uh-oh; you mean you don’t have that mindset? Okay, that’s a problem. You can’t expect people to engage and share if everything you do doesn’t give them a reason to care. During this panel, we’ll talk about why a user-focused approach is the best foundation for UGC campaign success. We’ll discuss transparency of ads and sponsorships, balancing content and ads, good design, and how UGC sites with large, naturally engaged audiences can build on their success.
LEVEL: Intermediate
Sunday 13th March 2011
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The User Generated Revolution, Social Media Overcoming Censorship
In 2009 the Iranian government expelled most foreign media organisations and jammed international broadcasts. For the BBC's Persian TV emails, video, Twitter and facebook postings from Iran became the main source of news. Groundbreaking stories were complied using material from viewers and listeners - often sent in with great personal risk to themselves.
The current protests in Egypt, seem to have begun on Facebook. In the Xingjian province of China government censors were defeated by a tweet - news of a popular uprising amongst the regions Uighurs in this remote province leaked out to the world's media. A military clampdown ensued, but not before foreign media got to the region and heard the Uighurs grievances. Conversely the oppressors use the same social media tools, partly to spread disinformation about their activities, but also in the cases of groups such as the Taliban, to push their beliefs.
The panel will discuss how censorship and suppression is made more and more difficult to hide by the social media revolution, and the impact of this for traditional media organisations.
Julian Siddle the inventor of the BBC's technology programme Digital Planet leads the panel with journalists from the BBC Chinese and Persian services who were actively involved in these stories. Examples of UGC - user generated content; videos produced by the public in places with repressive regimes, will be shown during the panel.
LEVEL: Beginner
Monday 14th March 2011
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Free Your Content! Who Really Owns UGC?
by J.R. Johnson
This panel will champion the idea of “Power to the Content Contributor!” We’ll discuss who really owns the content shared by millions of contributors across the hundreds of different user generated content sites. It's among the best-kept secrets in UGC, and the implications here are huge. The seemingly logical means of UGC sites covering their legal bases has actually left open a very meaningful loophole for contributors. Turns out, they’re sitting on the goldmine of UGC… and it’s at their discretion where it lives, and consequently which sites it will benefit. When a site like Yelp is valued at $500 million dollars, it’s only reasonable for people to start considering how they could be benefiting from the content that others are profiting from. Contributors are starting to ask questions… thinking, hey! I just made that site worth millions, but what do I get out of it?
It’s only a matter of time until a new system emerges in the UGC space, allowing contributors to share some of the revenue being made off of their content. The question is… what will that future model look like? We’ll discuss how it could set up, and which players are poised to take the lead. In addition, we will cover how contributors can determine where their content gets the most benefit.
Tuesday 15th March 2011
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Social Ranking: Finding Interesting User-Generated Content
by Chris Volinsky, Christopher Slowe, Jason Kincaid, Kate Niederhoffer and Serkan Piantino
As more people use the internet to share statuses, tweets, links, and other content the task of separating the wheat from the chaff is quickly becoming more and more important. Luckily, there are a number of approaches to finding the most interesting content in use across the internet, both by analyzing content itself and by giving users themselves the tools to identify what is good.
Our panel will explore the details of how sites we use everyday have attempted to solve this problem. We’ll talk about voting systems where democracy works on a smaller scale, social systems that try to figure out who you care about or whose style you share, content analysis approaches that try to show you things based on your explicit or implicit set of interests, and other interesting algorithms for scoring and ranking content. We’ll also talk about implementation, touching on scaling distributed databases, training Machine Learning models, etc.
We’ll talk about some common issues across these systems. Something as simple as counting votes can actually turn into a long lesson in statistics. And there are other factors our algorithms must balance, including making sure we show recent stuff vs. the overall best, ensuring new content gets a fair chance to prove itself, and keeping the a site simple with all this complexity happening behind the scenes. Finally, we’ll talk about how algorithms that control content distribution end up being big targets for gaming and abuse.
LEVEL: Intermediate
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