Sessions at SXSW Interactive 2011 about Viral Marketing

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Sunday 13th March 2011

  • Viral Marketing with The Oatmeal

    by Matthew Inman

    I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com). In less than a year, my website has grown to nearly 5 million unique visitors a month, I got a book deal, appeared on TV, and was named one of the best blogs of 2010 by Time Magazine. This presentation will cover a ton of examples of my work, explaining how and why they were virally successful. It includes tips, tools, and the process for generating and promoting viral content. There will also be poop jokes.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Sunday 13th March

    In TX Ballroom 1, Hyatt Regency Austin

Monday 14th March 2011

  • Secrets Revealed: Exploring the Next Generation Gaming Platform

    by Alex St. John

    In the highly competitive landscape of online gaming, developers face a challenging set of hurdles on the road to success, such as driving promotion, user acquisition and monetization for their games. Alex St. John, hi5 President & CTO, will reveal the next generation platform technology that hi5 has designed to overcome these hurdles, and increase the discoverability and growth of online social media games. Alex will showcase key aspects of this new platform including content virality, monetization and community features. He will provide specific examples of the technology and mechanisms that hi5 has developed, and the end results driven by their platform. Additionally, Alex will discuss how hi5’s next generation platform can accelerate growth for online games distributed on hi5.com as well as anywhere else developers publish their games online.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Monday 14th March

    In Room 12AB, Austin Convention Center

    Coverage slide deck

Tuesday 15th March 2011

  • How to Get a Web Series Cult Following

    by Ben Relles

    Original Web series viewership numbers now rival those of prime time cable television networks. But, on the Web where viewers have access to millions of videos of all different kinds, how do you get your content to stand out? And even more importantly, how do you get viewers to keep tuning in and really establish a cult following? Hear from industry leader, Ben Relles, whose expertise in programming and audience development will offer insight to best practices on how to create a Web series and engage viewers to get that "cult following." While all viewers seek great content, that isn't the only thing that will help build a loyal and engaged fan base on the Web.

    At 11:15am to 11:30am, Tuesday 15th March

    In Ballroom E, Austin Convention Center

  • Starring You

    by Evan Spiridellis

    Have you ever Yearbook-ed Yourself? How about Elf-ed Yourself? Or Mad Men-ed Yourself? What about created your own South Park alter-ego or used Simpsonize Me or created your own Scott Pilgrim avatar?

    In today's hyper-social web, where users are sharing content on Facebook, Twitter, YouTube and beyond, major brands are using personalized entertainment to create buzz over their next campaign – whether it be the launch of a new movie (Avatarize Yourself, Terminate Yourself, Shrekify Yourself), TV show, new product or promotions surrounding the Holiday season.

    These interactive campaigns have reached millions and they only happen when the combination of art & technology makes a perfect blend – giving consumers the tools to make a customized, artistic version of themselves to share with their friends.

    This panel will bring together the creators of these web sensations to discuss the what, how, and why's of personalized entertainment. What is the cause for this craze? Will it last? What is next?

    LEVEL: Beginner

    At 11:45am to 12:00pm, Tuesday 15th March

    In Ballroom E, Austin Convention Center

  • F***cking Old Spice Guy: Race, Sex, Micro-celebrity

    by Terri Senft

    LEVEL: Intermediate

    At 12:15pm to 12:30pm, Tuesday 15th March

    In Ballroom E, Austin Convention Center